{"id":365,"date":"2026-03-24T15:44:40","date_gmt":"2026-03-24T15:44:40","guid":{"rendered":"https:\/\/www.we-notes.com\/vn\/business-motivation-model-strategic-alignment-2\/"},"modified":"2026-03-24T11:57:40","modified_gmt":"2026-03-24T11:57:40","slug":"business-motivation-model-strategic-alignment-2","status":"publish","type":"post","link":"https:\/\/www.we-notes.com\/vn\/business-motivation-model-strategic-alignment-2\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n v\u1ec1 M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \u0111\u1ec3 C\u0103n ch\u1ec9nh Chi\u1ebfn l\u01b0\u1ee3c"},"content":{"rendered":"

C\u00e1c t\u1ed5 ch\u1ee9c th\u01b0\u1eddng g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c k\u1ebft n\u1ed1i nh\u1eefng tham v\u1ecdng c\u1ea5p cao v\u1edbi ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y. S\u1ef1 thi\u1ebfu k\u1ebft n\u1ed1i gi\u1eefa nh\u1eefng g\u00ec m\u1ed9t doanh nghi\u1ec7p d\u1ef1 \u0111\u1ecbnh \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 c\u00e1ch th\u1ee9c n\u00f3 v\u1eadn h\u00e0nh th\u1ef1c t\u1ebf t\u1ea1o ra ma s\u00e1t, l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i. \u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh (BMM) cung c\u1ea5p m\u1ed9t khung chu\u1ea9n h\u00f3a \u0111\u1ec3 hi\u1ec3u c\u00e1c \u0111\u1ed9ng l\u1ef1c c\u1ee7a h\u00e0nh vi t\u1ed5 ch\u1ee9c. H\u01b0\u1edbng d\u1eabn n\u00e0y kh\u00e1m ph\u00e1 c\u00e1ch t\u1eadn d\u1ee5ng BMM \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u0103n ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng c\u1ea7n d\u1ef1a v\u00e0o c\u00e1c c\u00f4ng c\u1ee5 ph\u1ea7n m\u1ec1m c\u1ee5 th\u1ec3.<\/p>\n

B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c m\u1ee5c ti\u00eau, k\u1ebf ho\u1ea1ch v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00fang, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t c\u1ea5u tr\u00fac m\u1ea1ch l\u1ea1c h\u1ed7 tr\u1ee3 vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec1u \u0111\u00f3ng g\u00f3p v\u00e0o t\u1ea7m nh\u00ecn r\u1ed9ng l\u1edbn h\u01a1n. Ch\u00fang ta s\u1ebd xem x\u00e9t c\u00e1c th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i, c\u01a1 ch\u1ebf c\u0103n ch\u1ec9nh v\u00e0 c\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n th\u1ef1c t\u1ebf.<\/p>\n

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\"Infographic<\/figure>\n<\/div>\n

\ud83c\udfd7\ufe0f M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh l\u00e0 g\u00ec?<\/h2>\n

M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh l\u00e0 m\u1ed9t khung kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ki\u1ebfn tr\u00fac doanh nghi\u1ec7p \u0111\u1ec3 bi\u1ec3u di\u1ec5n c\u00e1c y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y m\u1ed9t t\u1ed5 ch\u1ee9c. N\u00f3 m\u00f4 t\u1ea3 l\u00fd do \u201ct\u1ea1i sao\u201d \u0111\u1eb1ng sau c\u00e1c h\u00e0nh \u0111\u1ed9ng kinh doanh. M\u00f4 h\u00ecnh cho ph\u00e9p c\u00e1c b\u00ean li\u00ean quan h\u00ecnh dung m\u1ed1i li\u00ean k\u1ebft gi\u1eefa \u00fd \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1ef1c thi v\u1eadn h\u00e0nh. N\u00f3 kh\u00f4ng quy \u0111\u1ecbnh m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p c\u1ee5 th\u1ec3 m\u00e0 thay v\u00e0o \u0111\u00f3 cung c\u1ea5p t\u1eeb v\u1ef1ng v\u00e0 c\u1ea5u tr\u00fac \u0111\u1ec3 m\u00f4 h\u00ecnh h\u00f3a \u0111\u1ed9ng l\u1ef1c.<\/p>\n

C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y bao g\u1ed3m:<\/p>\n

    \n
  • T\u00ednh tr\u1eebu t\u01b0\u1ee3ng:<\/strong> N\u00f3 ho\u1ea1t \u0111\u1ed9ng \u1edf m\u1ee9c \u0111\u1ed9 chi ti\u1ebft ph\u00f9 h\u1ee3p v\u1edbi vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n
  • T\u00ednh linh ho\u1ea1t:<\/strong> N\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho to\u00e0n b\u1ed9 doanh nghi\u1ec7p ho\u1eb7c c\u00e1c b\u1ed9 ph\u1eadn c\u1ee5 th\u1ec3.<\/li>\n
  • T\u00ednh k\u1ebft n\u1ed1i:<\/strong> N\u00f3 li\u00ean k\u1ebft r\u00f5 r\u00e0ng c\u00e1c k\u1ebft qu\u1ea3 v\u1edbi c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00fang.<\/li>\n
  • T\u00ednh r\u00f5 r\u00e0ng:<\/strong> N\u00f3 gi\u1ea3m b\u1edbt s\u1ef1 m\u01a1 h\u1ed3 v\u1ec1 vi\u1ec7c ai ch\u1ecbu tr\u00e1ch nhi\u1ec7m cho vi\u1ec7c g\u00ec.<\/li>\n<\/ul>\n

    Khi \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u00fang c\u00e1ch, m\u00f4 h\u00ecnh \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t b\u1ea3n thi\u1ebft k\u1ebf cho s\u1ef1 th\u1ed1ng nh\u1ea5t c\u1ee7a t\u1ed5 ch\u1ee9c. N\u00f3 gi\u00fap tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi quan tr\u1ecdng nh\u01b0 t\u1ea1i sao m\u1ed9t d\u1ef1 \u00e1n c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c kh\u1edfi x\u01b0\u1edbng, n\u00f3 h\u1ed7 tr\u1ee3 m\u1ee5c ti\u00eau nh\u01b0 th\u1ebf n\u00e0o v\u00e0 nh\u1eefng \u00e1p l\u1ef1c b\u00ean ngo\u00e0i n\u00e0o c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a n\u00f3.<\/p>\n

    \ud83e\udde9 Gi\u1ea3i th\u00edch c\u00e1c th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i<\/h2>\n

    BMM d\u1ef1a tr\u00ean ba nh\u00f3m ch\u00ednh c\u00e1c y\u1ebfu t\u1ed1. Vi\u1ec7c hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 m\u00f4 h\u00ecnh h\u00f3a ch\u00ednh x\u00e1c. M\u1ed7i nh\u00f3m ph\u1ee5c v\u1ee5 m\u1ed9t m\u1ee5c \u0111\u00edch \u0111\u1ed9c \u0111\u00e1o trong ki\u1ebfn tr\u00fac \u00fd \u0111\u1ecbnh t\u1ed5 ch\u1ee9c.<\/p>\n

    1. M\u1ee5c \u0111\u00edch (Ends)<\/h3>\n

    M\u1ee5c \u0111\u00edch (Ends) \u0111\u1ea1i di\u1ec7n cho c\u00e1c tr\u1ea1ng th\u00e1i ho\u1eb7c k\u1ebft qu\u1ea3 mong mu\u1ed1n m\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c t\u00ecm ki\u1ebfm. \u0110\u00e2y l\u00e0 c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a \u0111\u1ed9ng l\u1ef1c. Ch\u00fang th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i th\u00e0nh:<\/p>\n

      \n
    • Nhu c\u1ea7u:<\/strong> C\u00e1c y\u00eau c\u1ea7u thi\u1ebft y\u1ebfu ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng \u0111\u1ec3 t\u1ed5 ch\u1ee9c t\u1ed3n t\u1ea1i. \u0110\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u kh\u00f4ng th\u1ec3 th\u01b0\u01a1ng l\u01b0\u1ee3ng.<\/li>\n
    • \u01af\u1edbc mu\u1ed1n:<\/strong> C\u00e1c k\u1ebft qu\u1ea3 mong mu\u1ed1n gi\u00fap c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t nh\u01b0ng kh\u00f4ng ho\u00e0n to\u00e0n c\u1ea7n thi\u1ebft cho s\u1ef1 t\u1ed3n t\u1ea1i.<\/li>\n
    • M\u1ee5c ti\u00eau:<\/strong> C\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u1eaft ngu\u1ed3n t\u1eeb Nhu c\u1ea7u v\u00e0 \u01af\u1edbc mu\u1ed1n.<\/li>\n
    • M\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3 (Objectives):<\/strong> C\u00e1c tuy\u00ean b\u1ed1 m\u1ee5c \u0111\u00edch c\u1ea5p cao h\u01b0\u1edbng d\u1eabn vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c M\u1ee5c ti\u00eau.<\/li>\n<\/ul>\n

      V\u00ed d\u1ee5, m\u1ed9t Nhu c\u1ea7u c\u00f3 th\u1ec3 l\u00e0 tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh. M\u1ed9t \u01af\u1edbc mu\u1ed1n c\u00f3 th\u1ec3 l\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng. M\u1ed9t M\u1ee5c ti\u00eau c\u00f3 th\u1ec3 l\u00e0 t\u0103ng th\u1ecb ph\u1ea7n l\u00ean 10% trong n\u0103m t\u00e0i ch\u00ednh t\u1edbi. M\u1ed9t M\u1ee5c \u0111\u00edch c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 l\u00e0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u ng\u00e0nh v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng.<\/p>\n

      2. Ph\u01b0\u01a1ng ti\u1ec7n (Means)<\/h3>\n

      Ph\u01b0\u01a1ng ti\u1ec7n (Means) l\u00e0 c\u00e1c h\u00e0nh \u0111\u1ed9ng, chi\u1ebfn l\u01b0\u1ee3c ho\u1eb7c ngu\u1ed3n l\u1ef1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c M\u1ee5c \u0111\u00edch. Ch\u00fang l\u00e0 ph\u1ea7n \u201cl\u00e0m th\u1ebf n\u00e0o\u201d c\u1ee7a m\u00f4 h\u00ecnh. H\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p th\u01b0\u1eddng ch\u1ea3y t\u1eeb c\u00e1c chi\u1ebfn l\u01b0\u1ee3c r\u1ed9ng l\u1edbn xu\u1ed1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3.<\/p>\n

        \n
      • Chi\u1ebfn l\u01b0\u1ee3c:<\/strong>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn \u1edf c\u1ea5p \u0111\u1ed9 cao \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/li>\n
      • Chi\u1ebfn thu\u1eadt:<\/strong>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n
      • K\u1ebf ho\u1ea1ch:<\/strong>C\u00e1c tr\u00ecnh t\u1ef1 h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c ghi l\u1ea1i c\u00f9ng v\u1edbi l\u1ed9 tr\u00ecnh th\u1eddi gian.<\/li>\n
      • Ho\u1ea1t \u0111\u1ed9ng:<\/strong>C\u00e1c nhi\u1ec7m v\u1ee5 th\u1ef1c t\u1ebf do c\u00e1 nh\u00e2n ho\u1eb7c nh\u00f3m th\u1ef1c hi\u1ec7n.<\/li>\n<\/ul>\n

        Ti\u1ebfp t\u1ee5c v\u00ed d\u1ee5 tr\u00ean, m\u1ed9t Chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i s\u1ed1. M\u1ed9t Chi\u1ebfn thu\u1eadt c\u00f3 th\u1ec3 l\u00e0 di chuy\u1ec3n sang c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111\u00e1m m\u00e2y. M\u1ed9t K\u1ebf ho\u1ea1ch s\u1ebd l\u00e0 ng\u00e2n s\u00e1ch v\u00e0 l\u1ecbch tr\u00ecnh cho vi\u1ec7c di chuy\u1ec3n. C\u00e1c Ho\u1ea1t \u0111\u1ed9ng s\u1ebd bao g\u1ed3m c\u1ea5p ph\u00e1t m\u00e1y ch\u1ee7 v\u00e0 c\u00e1c k\u1ecbch b\u1ea3n di chuy\u1ec3n d\u1eef li\u1ec7u.<\/p>\n

        3. C\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng<\/h3>\n

        C\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9 ho\u1eb7c b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c M\u1ee5c ti\u00eau th\u00f4ng qua Ph\u01b0\u01a1ng ti\u1ec7n. Ch\u00fang l\u00e0 b\u1ed1i c\u1ea3nh m\u00e0 m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 l\u00e0 t\u00edch c\u1ef1c (y\u1ebfu t\u1ed1 h\u1ed7 tr\u1ee3) ho\u1eb7c ti\u00eau c\u1ef1c (c\u00e1c r\u00e0ng bu\u1ed9c).<\/p>\n

          \n
        • C\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng n\u1ed9i b\u1ed9:<\/strong>C\u00e1c r\u00e0ng bu\u1ed9c v\u1ec1 ng\u00e2n s\u00e1ch, v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c, k\u1ef9 n\u0103ng c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u00f4ng ngh\u1ec7.<\/li>\n
        • C\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng b\u00ean ngo\u00e0i:<\/strong>Xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, h\u00e0nh \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, thay \u0111\u1ed5i quy \u0111\u1ecbnh v\u00e0 \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf.<\/li>\n<\/ul>\n

          Hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng n\u00e0y cho ph\u00e9p c\u00e1c t\u1ed5 ch\u1ee9c d\u1ef1 b\u00e1o r\u1ee7i ro v\u00e0 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i tr\u01b0\u1edbc khi ch\u00fang tr\u1edf th\u00e0nh v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng.<\/p>\n

          \ud83d\udd04 K\u1ebft n\u1ed1i Ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 M\u1ee5c ti\u00eau<\/h2>\n

          Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh n\u1eb1m \u1edf m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c th\u00e0nh ph\u1ea7n n\u00e0y. Vi\u1ec7c ch\u1ec9 li\u1ec7t k\u00ea m\u1ee5c ti\u00eau v\u00e0 ho\u1ea1t \u0111\u1ed9ng l\u00e0 ch\u01b0a \u0111\u1ee7; c\u00e1c li\u00ean k\u1ebft gi\u1eefa ch\u00fang ph\u1ea3i \u0111\u01b0\u1ee3c l\u00e0m r\u00f5. S\u1ef1 li\u00ean k\u1ebft n\u00e0y \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng truy v\u1ebft.<\/p>\n

          M\u1ed9t Ph\u01b0\u01a1ng ti\u1ec7n \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi m\u1ed9t M\u1ee5c ti\u00eau \u0111\u1ec3 th\u1ec3 hi\u1ec7n c\u00e1ch n\u00f3 \u0111\u00f3ng g\u00f3p. M\u1ed9t y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi m\u1ed9t Ph\u01b0\u01a1ng ti\u1ec7n ho\u1eb7c M\u1ee5c ti\u00eau \u0111\u1ec3 th\u1ec3 hi\u1ec7n c\u00e1ch n\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng. C\u01b0\u1eddng \u0111\u1ed9 c\u1ee7a c\u00e1c li\u00ean k\u1ebft n\u00e0y c\u00f3 th\u1ec3 kh\u00e1c nhau. M\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng l\u00e0 then ch\u1ed1t \u0111\u1ed1i v\u1edbi m\u1ed9t m\u1ee5c ti\u00eau, trong khi nh\u1eefng ho\u1ea1t \u0111\u1ed9ng kh\u00e1c ch\u1ec9 mang t\u00ednh h\u1ed7 tr\u1ee3.<\/p>\n

          H\u00e3y xem x\u00e9t ma tr\u1eadn sau \u0111\u1ec3 hi\u1ec3u c\u00e1ch c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y t\u01b0\u01a1ng t\u00e1c:<\/p>\n\n\n\n\n\n\n\n
          Lo\u1ea1i y\u1ebfu t\u1ed1<\/th>\nC\u00e2u h\u1ecfi ch\u00ednh<\/th>\nV\u00ed d\u1ee5<\/th>\n<\/tr>\n<\/thead>\n
          M\u1ee5c ti\u00eau<\/strong><\/td>\nCh\u00fang ta mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec?<\/td>\nT\u0103ng \u0111i\u1ec3m h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng l\u00ean 15%<\/td>\n<\/tr>\n
          Ph\u01b0\u01a1ng ti\u1ec7n<\/strong><\/td>\nCh\u00fang ta s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o?<\/td>\nTri\u1ec3n khai h\u1ec7 th\u1ed1ng v\u00f2ng ph\u1ea3n h\u1ed3i m\u1edbi<\/td>\n<\/tr>\n
          Y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng<\/strong><\/td>\n\u0110i\u1ec1u g\u00ec \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3?<\/td>\nKh\u1ea3 n\u0103ng s\u1eb5n c\u00f3 c\u1ee7a vi\u1ec7c \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

          Khi l\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e1c m\u1ed1i li\u00ean k\u1ebft n\u00e0y, c\u00e1c t\u1ed5 ch\u1ee9c th\u01b0\u1eddng ph\u00e1t hi\u1ec7n ra nh\u1eefng kho\u1ea3ng tr\u1ed1ng. M\u1ed9t v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn l\u00e0 c\u00f3 M\u1ee5c ti\u00eau nh\u01b0ng kh\u00f4ng c\u00f3 Chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng \u1ee9ng. M\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00e1c l\u00e0 c\u00f3 Chi\u1ebfn l\u01b0\u1ee3c nh\u01b0ng kh\u00f4ng c\u00f3 Ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng. M\u00f4 h\u00ecnh n\u00e0y bu\u1ed9c c\u00e1c kho\u1ea3ng tr\u1ed1ng n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c l\u1ed9 ra, cho ph\u00e9p s\u1eeda ch\u1eefa tr\u01b0\u1edbc khi ngu\u1ed3n l\u1ef1c \u0111\u01b0\u1ee3c cam k\u1ebft.<\/p>\n

          \ud83c\udfaf Vai tr\u00f2 c\u1ee7a s\u1ef1 ph\u00f9 h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c<\/h2>\n

          S\u1ef1 ph\u00f9 h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn qu\u00e1 tr\u00ecnh \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u1ed5 ch\u1ee9c h\u1ed7 tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh. Trong nhi\u1ec1u c\u00f4ng ty, chi\u1ebfn l\u01b0\u1ee3c t\u1ed3n t\u1ea1i trong c\u00e1c t\u00e0i li\u1ec7u, nh\u01b0ng vi\u1ec7c th\u1ef1c hi\u1ec7n l\u1ea1i di\u1ec5n ra trong c\u00e1c silo ri\u00eang bi\u1ec7t. BMM c\u1ea7u n\u1ed1i kho\u1ea3ng tr\u1ed1ng n\u00e0y b\u1eb1ng c\u00e1ch cung c\u1ea5p m\u1ed9t c\u1ea5u tr\u00fac tr\u1ef1c quan v\u00e0 logic.<\/p>\n

          T\u1ea1i sao s\u1ef1 ph\u00f9 h\u1ee3p l\u1ea1i quan tr\u1ecdng<\/h3>\n

          Kh\u00f4ng c\u00f3 s\u1ef1 ph\u00f9 h\u1ee3p, c\u00e1c b\u1ed9 ph\u1eadn c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c tr\u00e1i ng\u01b0\u1ee3c nhau. B\u1ed9 ph\u1eadn Marketing c\u00f3 th\u1ec3 h\u1ee9a h\u1eb9n c\u00e1c t\u00ednh n\u0103ng m\u00e0 b\u1ed9 ph\u1eadn K\u1ef9 thu\u1eadt kh\u00f4ng th\u1ec3 cung c\u1ea5p. B\u1ed9 ph\u1eadn B\u00e1n h\u00e0ng c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y c\u00e1c m\u1ee9c gi\u1ea3m gi\u00e1 m\u00e0 b\u1ed9 ph\u1eadn T\u00e0i ch\u00ednh cho l\u00e0 kh\u00f4ng c\u00f3 l\u1ee3i nhu\u1eadn. M\u1ed9t m\u00f4 h\u00ecnh th\u1ed1ng nh\u1ea5t \u0111\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f9ng h\u01b0\u1edbng v\u1ec1 m\u1ed9t m\u1ee5c ti\u00eau.<\/p>\n

          L\u1ee3i \u00edch c\u1ee7a s\u1ef1 ph\u00f9 h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c bao g\u1ed3m:<\/p>\n

            \n
          • T\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c:<\/strong>Ng\u00e2n s\u00e1ch v\u00e0 nh\u00e2n s\u1ef1 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0o c\u00e1c s\u00e1ng ki\u1ebfn c\u00f3 gi\u00e1 tr\u1ecb cao.<\/li>\n
          • S\u1ef1 g\u1eafn k\u1ebft v\u0103n h\u00f3a:<\/strong>Nh\u00e2n vi\u00ean hi\u1ec3u c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd ph\u00f9 h\u1ee3p nh\u01b0 th\u1ebf n\u00e0o v\u1edbi b\u1ee9c tranh t\u1ed5ng th\u1ec3.<\/li>\n
          • T\u00ednh linh ho\u1ea1t:<\/strong>Khi c\u00e1c Y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng b\u00ean ngo\u00e0i thay \u0111\u1ed5i, m\u00f4 h\u00ecnh gi\u00fap x\u00e1c \u0111\u1ecbnh Chi\u1ebfn l\u01b0\u1ee3c n\u00e0o c\u1ea7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh.<\/li>\n
          • Tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh:<\/strong>C\u00e1c li\u00ean k\u1ebft r\u00f5 r\u00e0ng gi\u1eefa ho\u1ea1t \u0111\u1ed9ng v\u00e0 m\u1ee5c ti\u00eau gi\u00fap vi\u1ec7c x\u00e1c \u0111\u1ecbnh tr\u00e1ch nhi\u1ec7m s\u1edf h\u1eefu d\u1ec5 d\u00e0ng h\u01a1n.<\/li>\n<\/ul>\n

            Ph\u00f9 h\u1ee3p gi\u1eefa CNTT v\u00e0 Kinh doanh<\/h3>\n

            M\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ea7n s\u1ef1 ph\u00f9 h\u1ee3p l\u00e0 gi\u1eefa C\u00f4ng ngh\u1ec7 Th\u00f4ng tin (CNTT) v\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh. Th\u01b0\u1eddng th\u00ec CNTT \u0111\u01b0\u1ee3c xem l\u00e0 trung t\u00e2m chi ph\u00ed h\u01a1n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 h\u1ed7 tr\u1ee3. S\u1eed d\u1ee5ng BMM, c\u00e1c n\u0103ng l\u1ef1c CNTT c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u1eadp b\u1ea3n \u0111\u1ed3 tr\u1ef1c ti\u1ebfp v\u00e0o c\u00e1c M\u1ee5c ti\u00eau Kinh doanh.<\/p>\n

            V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t M\u1ee5c ti\u00eau Kinh doanh l\u00e0 \u201cPh\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c\u201d, th\u00ec Chi\u1ebfn l\u01b0\u1ee3c CNTT ph\u1ea3i h\u1ed7 tr\u1ee3 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng d\u1eef li\u1ec7u. C\u00e1c Y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c quy \u0111\u1ecbnh v\u1ec1 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u. B\u1eb1ng c\u00e1ch m\u00f4 h\u00ecnh h\u00f3a \u0111i\u1ec1u n\u00e0y, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o CNTT c\u00f3 th\u1ec3 bi\u1ec7n minh cho c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng nh\u01b0 nh\u1eefng \u0111\u00f3ng g\u00f3p tr\u1ef1c ti\u1ebfp v\u00e0o th\u00e0nh c\u00f4ng kinh doanh thay v\u00ec ch\u1ec9 l\u00e0 nh\u1eefng y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt.<\/p>\n

            \ud83d\ude80 C\u00e1c b\u01b0\u1edbc tri\u1ec3n khai<\/h2>\n

            Tri\u1ec3n khai M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh l\u00e0 m\u1ed9t quy tr\u00ecnh c\u00f3 c\u1ea5u tr\u00fac. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 tham gia c\u1ee7a l\u00e3nh \u0111\u1ea1o v\u00e0 c\u00e1c b\u00ean li\u00ean quan ch\u00ednh. C\u00e1c b\u01b0\u1edbc sau \u0111\u00e2y ph\u00e1c th\u1ea3o quy tr\u00ecnh l\u00e0m vi\u1ec7c \u0111i\u1ec3n h\u00ecnh \u0111\u1ec3 \u00e1p d\u1ee5ng.<\/p>\n

            B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh c\u00e1c b\u00ean li\u00ean quan<\/h3>\n

            B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh ai c\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a t\u1ed5 ch\u1ee9c. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh, tr\u01b0\u1edfng b\u1ed9 ph\u1eadn v\u00e0 nh\u00e2n vi\u00ean v\u1eadn h\u00e0nh then ch\u1ed1t. \u00dd ki\u1ebfn c\u1ee7a h\u1ecd l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c c\u00e1c M\u1ee5c \u0111\u00edch (Ends).<\/p>\n

            B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh c\u00e1c M\u1ee5c \u0111\u00edch (Ends)<\/h3>\n

            L\u00e0m vi\u1ec7c v\u1edbi c\u00e1c b\u00ean li\u00ean quan \u0111\u1ec3 l\u00e0m r\u00f5 c\u00e1c Nhu c\u1ea7u, Mong mu\u1ed1n, M\u1ee5c ti\u00eau v\u00e0 M\u1ee5c \u0111\u00edch. \u0110\u1ea3m b\u1ea3o ch\u00fang l\u00e0 ri\u00eang bi\u1ec7t v\u00e0 kh\u00f4ng b\u1ecb tr\u00f9ng l\u1eb7p. S\u1eed d\u1ee5ng c\u00e1c ti\u00eau ch\u00ed SMART (C\u1ee5 th\u1ec3, \u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, Kh\u1ea3 thi, Li\u00ean quan, C\u00f3 th\u1eddi h\u1ea1n) cho c\u00e1c M\u1ee5c ti\u00eau.<\/p>\n

            B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh c\u00e1c Ph\u01b0\u01a1ng ti\u1ec7n (Means)<\/h3>\n

            \u0110\u1ed1i v\u1edbi m\u1ed7i M\u1ee5c ti\u00eau, x\u00e1c \u0111\u1ecbnh c\u00e1c Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 Chi\u1ebfn thu\u1eadt c\u1ea7n thi\u1ebft. Chia nh\u1ecf ch\u00fang th\u00e0nh K\u1ebf ho\u1ea1ch v\u00e0 Ho\u1ea1t \u0111\u1ed9ng. Tr\u00e1nh b\u1ecf qua c\u00e1c c\u1ea5p \u0111\u1ed9; \u0111\u1ea3m b\u1ea3o c\u00f3 m\u1ed9t l\u1ed9 tr\u00ecnh r\u00f5 r\u00e0ng t\u1eeb ho\u1ea1t \u0111\u1ed9ng \u0111\u1ebfn m\u1ee5c ti\u00eau.<\/p>\n

            B\u01b0\u1edbc 4: L\u1eadp b\u1ea3n \u0111\u1ed3 c\u00e1c Y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng<\/h3>\n

            Li\u1ec7t k\u00ea c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 ho\u1eb7c c\u1ea3n tr\u1edf vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c Ph\u01b0\u01a1ng ti\u1ec7n. Ph\u00e2n bi\u1ec7t gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9 v\u00e0 b\u00ean ngo\u00e0i. Ch\u1ec9 \u0111\u1ecbnh ch\u1ee7 s\u1edf h\u1eefu \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00e1c Y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng c\u1ee5 th\u1ec3 khi c\u00f3 th\u1ec3.<\/p>\n

            B\u01b0\u1edbc 5: X\u00e1c th\u1ef1c c\u00e1c m\u1ed1i quan h\u1ec7<\/h3>\n

            Xem x\u00e9t c\u00e1c m\u1ed1i li\u00ean k\u1ebft. Ho\u1ea1t \u0111\u1ed9ng A c\u00f3 th\u1ef1c s\u1ef1 \u0111\u00f3ng g\u00f3p cho M\u1ee5c ti\u00eau B kh\u00f4ng? Ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng C c\u00f3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n ch\u00ednh x\u00e1c kh\u00f4ng? B\u01b0\u1edbc x\u00e1c minh n\u00e0y th\u01b0\u1eddng ti\u1ebft l\u1ed9 c\u00e1c l\u1ed7i logic ho\u1eb7c c\u00e1c m\u1ed1i li\u00ean k\u1ebft b\u1ecb thi\u1ebfu.<\/p>\n

            B\u01b0\u1edbc 6: Duy tr\u00ec v\u00e0 C\u1eadp nh\u1eadt<\/h3>\n

            M\u00f4 h\u00ecnh kh\u00f4ng t\u0129nh t\u1ea1i. \u0110i\u1ec1u ki\u1ec7n kinh doanh thay \u0111\u1ed5i. Nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng thay \u0111\u1ed5i. C\u00e1c m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n. H\u00e3y thi\u1ebft l\u1eadp chu k\u1ef3 r\u00e0 so\u00e1t \u0111\u1ec3 c\u1eadp nh\u1eadt m\u00f4 h\u00ecnh th\u01b0\u1eddng xuy\u00ean. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o m\u00f4 h\u00ecnh lu\u00f4n ph\u00f9 h\u1ee3p.<\/p>\n

            \ud83d\udca1 L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng BMM<\/h2>\n

            Vi\u1ec7c \u00e1p d\u1ee5ng khung n\u00e0y mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch thi\u1ebft th\u1ef1c cho c\u00e1c t\u1ed5 ch\u1ee9c \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 r\u00f5 r\u00e0ng. N\u00f3 chuy\u1ec3n \u0111\u1ed5i vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh t\u1eeb tr\u1ef1c gi\u00e1c sang l\u1eadp k\u1ebf ho\u1ea1ch d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng.<\/p>\n

              \n
            • Giao ti\u1ebfp \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n:<\/strong>Cung c\u1ea5p m\u1ed9t ng\u00f4n ng\u1eef chung \u0111\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u1edf c\u00e1c c\u1ea5p \u0111\u1ed9 kh\u00e1c nhau trong t\u1ed5 ch\u1ee9c.<\/li>\n
            • Qu\u1ea3n l\u00fd r\u1ee7i ro:<\/strong>B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng gi\u1ea3m thi\u1ec3u r\u1ee7i ro thay v\u00ec ph\u1ea3n \u1ee9ng l\u1ea1i v\u1edbi c\u00e1c cu\u1ed9c kh\u1ee7ng ho\u1ea3ng.<\/li>\n
            • Theo d\u00f5i hi\u1ec7u su\u1ea5t:<\/strong>V\u00ec c\u00e1c M\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi c\u00e1c Ho\u1ea1t \u0111\u1ed9ng, vi\u1ec7c \u0111o l\u01b0\u1eddng xem c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u00f3 \u0111ang t\u1ea1o ra t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c m\u1ee5c ti\u00eau hay tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/li>\n
            • Qu\u1ea3n l\u00fd thay \u0111\u1ed5i:<\/strong>Khi c\u1ea7n thay \u0111\u1ed5i, m\u00f4 h\u00ecnh ch\u1ec9 ra nh\u1eefng M\u1ee5c ti\u00eau v\u00e0 Ho\u1ea1t \u0111\u1ed9ng n\u00e0o b\u1ecb \u1ea3nh h\u01b0\u1edfng, t\u1eeb \u0111\u00f3 gi\u1ea3m thi\u1ec3u s\u1ef1 gi\u00e1n \u0111o\u1ea1n.<\/li>\n<\/ul>\n

              H\u01a1n n\u1eefa, m\u00f4 h\u00ecnh h\u1ed7 tr\u1ee3 c\u00e1c ti\u00eau chu\u1ea9n v\u1ec1 t\u00e0i li\u1ec7u h\u00f3a. N\u00f3 t\u1ea1o ra m\u1ed9t kho l\u01b0u tr\u1eef v\u1ec1 \u00fd \u0111\u1ecbnh c\u1ee7a t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tham chi\u1ebfu trong c\u00e1c cu\u1ed9c ki\u1ec3m to\u00e1n, c\u00e1c phi\u00ean l\u1eadp k\u1ebf ho\u1ea1ch ho\u1eb7c khi ti\u1ebfp nh\u1eadn l\u00e3nh \u0111\u1ea1o m\u1edbi.<\/p>\n

              \u26a0\ufe0f Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u1ea7n tr\u00e1nh<\/h2>\n

              M\u1eb7c d\u00f9 khung n\u00e0y r\u1ea5t v\u1eefng ch\u1eafc, n\u00f3 v\u1eabn c\u00f3 th\u1ec3 b\u1ecb \u00e1p d\u1ee5ng sai. Vi\u1ec7c nh\u1eadn di\u1ec7n c\u00e1c l\u1ed7i ph\u1ed5 bi\u1ebfn gi\u00fap \u0111\u1ea3m b\u1ea3o vi\u1ec7c tri\u1ec3n khai th\u00e0nh c\u00f4ng.<\/p>\n

                \n
              • Ph\u1ee9c t\u1ea1p h\u00f3a qu\u00e1 m\u1ee9c:<\/strong>C\u1ed1 g\u1eafng m\u00f4 h\u00ecnh h\u00f3a t\u1eebng ho\u1ea1t \u0111\u1ed9ng nh\u1ecf d\u1eabn \u0111\u1ebfn t\u00ea li\u1ec7t. H\u00e3y t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c c\u1ea5p cao v\u00e0 c\u00e1c m\u1ee5c ti\u00eau quan tr\u1ecdng tr\u01b0\u1edbc ti\u00ean.<\/li>\n
              • M\u00f4 h\u00ecnh h\u00f3a t\u0129nh:<\/strong>T\u1ea1o ra m\u00f4 h\u00ecnh v\u00e0 c\u1ea5t n\u00f3 \u0111i. N\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u s\u1ed1ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh ch\u1ee7 \u0111\u1ed9ng.<\/li>\n
              • B\u1ecf qua nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng:<\/strong>Ch\u1ec9 t\u1eadp trung v\u00e0o M\u1ee5c ti\u00eau v\u00e0 K\u1ebf ho\u1ea1ch trong khi b\u1ecf qua c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i d\u1eabn \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c d\u1ec5 v\u1ee1.<\/li>\n
              • Thi\u1ebfu s\u1ef1 s\u1edf h\u1eefu\/qu\u1ea3n l\u00fd:<\/strong>N\u1ebfu kh\u00f4ng ai ch\u1ecbu tr\u00e1ch nhi\u1ec7m c\u1eadp nh\u1eadt m\u00f4 h\u00ecnh, n\u00f3 s\u1ebd nhanh ch\u00f3ng tr\u1edf n\u00ean l\u1ed7i th\u1eddi.<\/li>\n
              • Nh\u1ea7m l\u1eabn gi\u1eefa Nhu c\u1ea7u v\u00e0 Mong mu\u1ed1n:<\/strong>Coi c\u00e1c Mong mu\u1ed1n l\u00e0 Nhu c\u1ea7u c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c sai l\u1ec7ch. H\u00e3y ch\u00ednh x\u00e1c v\u1ec1 nh\u1eefng g\u00ec l\u00e0 thi\u1ebft y\u1ebfu so v\u1edbi nh\u1eefng g\u00ec l\u00e0 mong mu\u1ed1n.<\/li>\n<\/ul>\n

                \u2705 C\u00e1c th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t \u0111\u1ec3 th\u00e0nh c\u00f4ng<\/h2>\n

                \u0110\u1ec3 t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb c\u1ee7a M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh, h\u00e3y tu\u00e2n th\u1ee7 c\u00e1c h\u01b0\u1edbng d\u1eabn sau.<\/p>\n

                  \n
                • B\u1eaft \u0111\u1ea7u nh\u1ecf:<\/strong>Th\u1eed nghi\u1ec7m m\u00f4 h\u00ecnh trong m\u1ed9t b\u1ed9 ph\u1eadn tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng tr\u00ean to\u00e0n doanh nghi\u1ec7p.<\/li>\n
                • Tr\u1ef1c quan h\u00f3a:<\/strong>S\u1eed d\u1ee5ng s\u01a1 \u0111\u1ed3 \u0111\u1ec3 bi\u1ec3u di\u1ec5n c\u00e1c m\u1ed1i li\u00ean k\u1ebft gi\u1eefa M\u1ee5c ti\u00eau, Ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 T\u00e1c nh\u00e2n. H\u00ecnh \u1ea3nh h\u1ed7 tr\u1ee3 vi\u1ec7c hi\u1ec3u r\u00f5 h\u01a1n.<\/li>\n
                • Thu h\u00fat s\u1ef1 tham gia c\u1ee7a l\u00e3nh \u0111\u1ea1o:<\/strong>\u0110\u1ea3m b\u1ea3o r\u1eb1ng c\u1ea5p qu\u1ea3n l\u00fd c\u1ea5p cao \u1ee7ng h\u1ed9 s\u00e1ng ki\u1ebfn n\u00e0y \u0111\u1ec3 thu h\u00fat s\u1ef1 \u0111\u1ed3ng thu\u1eadn.<\/li>\n
                • Li\u00ean k\u1ebft v\u1edbi ng\u00e2n s\u00e1ch:<\/strong>Khi c\u00f3 th\u1ec3, h\u00e3y li\u00ean k\u1ebft c\u00e1c ph\u00e2n b\u1ed5 t\u00e0i ch\u00ednh v\u1edbi c\u00e1c Ph\u01b0\u01a1ng ti\u1ec7n trong m\u00f4 h\u00ecnh. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00f9 h\u1ee3p.<\/li>\n
                • \u0110\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169:<\/strong>Cung c\u1ea5p \u0111\u00e0o t\u1ea1o v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh. \u0110\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean hi\u1ec3u r\u00f5 c\u00e1c thu\u1eadt ng\u1eef.<\/li>\n
                • Xem x\u00e9t \u0111\u1ecbnh k\u1ef3:<\/strong>L\u00ean l\u1ecbch xem x\u00e9t h\u00e0ng qu\u00fd \u0111\u1ec3 c\u1eadp nh\u1eadt m\u00f4 h\u00ecnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u m\u1edbi v\u00e0 \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n

                  \u2753 C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n

                  BMM c\u00f3 ph\u1ea3i l\u00e0 c\u00f4ng c\u1ee5 ph\u1ea7n m\u1ec1m kh\u00f4ng?<\/h3>\n

                  Kh\u00f4ng, BMM l\u00e0 m\u1ed9t khung kh\u00e1i ni\u1ec7m. M\u1eb7c d\u00f9 c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 m\u00f4 h\u00ecnh h\u00f3a, nh\u01b0ng b\u1ea3n th\u00e2n kh\u00e1i ni\u1ec7m n\u00e0y \u0111\u1ed9c l\u1eadp v\u1edbi c\u00f4ng ngh\u1ec7. N\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tri\u1ec3n khai b\u1eb1ng b\u1ea3ng tr\u1eafng, t\u00e0i li\u1ec7u ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng chuy\u00ean d\u1ee5ng.<\/p>\n

                  BMM kh\u00e1c v\u1edbi ph\u00e2n t\u00edch SWOT nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n

                  SWOT t\u1eadp trung v\u00e0o \u0110i\u1ec3m m\u1ea1nh, \u0110i\u1ec3m y\u1ebfu, C\u01a1 h\u1ed9i v\u00e0 Th\u00e1ch th\u1ee9c. BMM chi ti\u1ebft h\u01a1n, t\u1eadp trung v\u00e0o c\u00e1c m\u1ed1i li\u00ean k\u1ebft nh\u00e2n qu\u1ea3 c\u1ee5 th\u1ec3 gi\u1eefa M\u1ee5c ti\u00eau v\u00e0 H\u00e0nh \u0111\u1ed9ng. Ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p, v\u1edbi BMM cung c\u1ea5p c\u1ea5u tr\u00fac cho c\u00e1c ph\u00e2n t\u00edch SWOT.<\/p>\n

                  N\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho ph\u00e1t tri\u1ec3n c\u00e1 nh\u00e2n kh\u00f4ng?<\/h3>\n

                  C\u00f3. C\u00e1 nh\u00e2n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc n\u00e0y v\u00e0o l\u1eadp k\u1ebf ho\u1ea1ch ngh\u1ec1 nghi\u1ec7p. C\u00e1c M\u1ee5c ti\u00eau c\u00e1 nh\u00e2n, Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 T\u00e1c nh\u00e2n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u1eadp b\u1ea3n \u0111\u1ed3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ed7 l\u1ef1c c\u00e1 nh\u00e2n ph\u00f9 h\u1ee3p v\u1edbi nguy\u1ec7n v\u1ecdng ngh\u1ec1 nghi\u1ec7p.<\/p>\n

                  S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 K\u1ebf ho\u1ea1ch l\u00e0 g\u00ec?<\/h3>\n

                  Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ho\u1eb7c h\u01b0\u1edbng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c M\u1ee5c ti\u00eau. K\u1ebf ho\u1ea1ch l\u00e0 l\u1ecbch tr\u00ecnh c\u1ee5 th\u1ec3 v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c Chi\u1ebfn thu\u1eadt xu\u1ea5t ph\u00e1t t\u1eeb Chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3. Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 c\u00e1i \u201cg\u00ec\u201d v\u00e0 \u201cnh\u01b0 th\u1ebf n\u00e0o\u201d \u1edf c\u1ea5p \u0111\u1ed9 t\u1ed5ng qu\u00e1t; K\u1ebf ho\u1ea1ch l\u00e0 c\u00e1i \u201ckhi n\u00e0o\u201d v\u00e0 \u201cai\u201d.<\/p>\n

                  M\u00f4 h\u00ecnh n\u00ean \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt bao l\u00e2u m\u1ed9t l\u1ea7n?<\/h3>\n

                  \u0110i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o t\u00ednh bi\u1ebfn \u0111\u1ed9ng c\u1ee7a ng\u00e0nh. Trong c\u00e1c ng\u00e0nh \u1ed5n \u0111\u1ecbnh, vi\u1ec7c xem x\u00e9t h\u00e0ng n\u0103m c\u00f3 th\u1ec3 l\u00e0 \u0111\u1ee7. Trong c\u00e1c l\u0129nh v\u1ef1c n\u0103ng \u0111\u1ed9ng, vi\u1ec7c c\u1eadp nh\u1eadt h\u00e0ng qu\u00fd ho\u1eb7c th\u1eadm ch\u00ed h\u00e0ng th\u00e1ng c\u00f3 th\u1ec3 l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec \u0111\u1ed9 ch\u00ednh x\u00e1c.<\/p>\n

                  \ud83d\udd17 T\u00f3m t\u1eaft c\u00e1c \u0111i\u1ec3m ch\u00ednh<\/h2>\n

                  M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh cung c\u1ea5p m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd \u0111\u1ec3 c\u0103n ch\u1ec9nh \u00fd \u0111\u1ecbnh t\u1ed5 ch\u1ee9c v\u1edbi vi\u1ec7c th\u1ef1c thi. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng M\u1ee5c ti\u00eau, Ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 T\u00e1c nh\u00e2n, l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t l\u1ed9 tr\u00ecnh minh b\u1ea1ch cho s\u1ef1 th\u00e0nh c\u00f4ng. Khung n\u00e0y h\u1ed7 tr\u1ee3 giao ti\u1ebfp t\u1ed1t h\u01a1n, qu\u1ea3n l\u00fd r\u1ee7i ro v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c.<\/p>\n

                  Vi\u1ec7c tri\u1ec3n khai th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi cam k\u1ebft c\u1eadp nh\u1eadt \u0111\u1ecbnh k\u1ef3 v\u00e0 s\u1edf h\u1eefu r\u00f5 r\u00e0ng. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng m\u1ed9t l\u1ea7n m\u00e0 l\u00e0 m\u1ed9t k\u1ef7 lu\u1eadt li\u00ean t\u1ee5c. Khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7u qu\u1ea3, n\u00f3 bi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c t\u1eeb m\u1ed9t t\u00e0i li\u1ec7u t\u0129nh th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ed9ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y hi\u1ec7u su\u1ea5t.<\/p>\n

                  C\u00e1c t\u1ed5 ch\u1ee9c \u01b0u ti\u00ean s\u1ef1 c\u0103n ch\u1ec9nh n\u00e0y s\u1ebd c\u00f3 v\u1ecb th\u1ebf t\u1ed1t h\u01a1n \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng s\u1ef1 ph\u1ee9c t\u1ea1p v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n c\u1ee7a h\u1ecd. Tr\u1ecdng t\u00e2m v\u1eabn l\u00e0 s\u1ef1 r\u00f5 r\u00e0ng, t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 ti\u1ebfn b\u1ed9 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c \u1edf t\u1ea5t c\u1ea3 c\u00e1c c\u1ea5p \u0111\u1ed9 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n","protected":false},"excerpt":{"rendered":"

                  C\u00e1c t\u1ed5 ch\u1ee9c th\u01b0\u1eddng g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c k\u1ebft n\u1ed1i nh\u1eefng tham v\u1ecdng c\u1ea5p cao v\u1edbi ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y. S\u1ef1 thi\u1ebfu k\u1ebft n\u1ed1i gi\u1eefa nh\u1eefng g\u00ec m\u1ed9t doanh…<\/p>\n","protected":false},"author":1,"featured_media":366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh: H\u01b0\u1edbng d\u1eabn v\u1ec1 C\u0103n ch\u1ec9nh Chi\u1ebfn l\u01b0\u1ee3c \ud83c\udfaf","_yoast_wpseo_metadesc":"T\u00ecm hi\u1ec3u c\u00e1ch c\u00e1c M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh th\u00fac \u0111\u1ea9y s\u1ef1 c\u0103n ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c. 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