{"id":293,"date":"2026-03-24T07:12:35","date_gmt":"2026-03-24T07:12:35","guid":{"rendered":"https:\/\/www.we-notes.com\/vn\/aligning-ux-design-with-business-goals\/"},"modified":"2026-03-24T07:12:35","modified_gmt":"2026-03-24T07:12:35","slug":"aligning-ux-design-with-business-goals","status":"publish","type":"post","link":"https:\/\/www.we-notes.com\/vn\/aligning-ux-design-with-business-goals\/","title":{"rendered":"\u0110\u1ed3ng b\u1ed9 h\u00f3a Thi\u1ebft k\u1ebf Tr\u1ea3i nghi\u1ec7m Ng\u01b0\u1eddi d\u00f9ng v\u1edbi M\u1ee5c ti\u00eau Kinh doanh: H\u01b0\u1edbng d\u1eabn Th\u1ef1c t\u1ebf cho Ng\u01b0\u1eddi m\u1edbi B\u1eaft \u0111\u1ea7u"},"content":{"rendered":"
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\"Line<\/figure>\n<\/div>\n

Thi\u1ebft k\u1ebf v\u00e0 kinh doanh th\u01b0\u1eddng n\u00f3i nh\u1eefng ng\u00f4n ng\u1eef kh\u00e1c nhau. C\u00e1c nh\u00e0 thi\u1ebft k\u1ebf t\u1eadp trung v\u00e0o nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng, lu\u1ed3ng ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u00ednh th\u1ea9m m\u1ef9. C\u00e1c b\u00ean li\u00ean quan kinh doanh t\u1eadp trung v\u00e0o doanh thu, hi\u1ec7u qu\u1ea3 v\u00e0 th\u1ecb ph\u1ea7n. Khi hai nh\u00f3m n\u00e0y kh\u00f4ng giao ti\u1ebfp hi\u1ec7u qu\u1ea3, c\u00e1c d\u1ef1 \u00e1n s\u1ebd b\u1ecb \u0111\u00ecnh tr\u1ec7, ng\u00e2n s\u00e1ch c\u1ea1n ki\u1ec7t v\u00e0 s\u1ea3n ph\u1ea9m kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng. Gi\u1ea3i ph\u00e1p n\u1eb1m \u1edf s\u1ef1 \u0111\u1ed3ng b\u1ed9. H\u01b0\u1edbng d\u1eabn n\u00e0y cung c\u1ea5p con \u0111\u01b0\u1eddng r\u00f5 r\u00e0ng \u0111\u1ec3 h\u00e0i h\u00f2a h\u00f3a thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX) v\u1edbi c\u00e1c m\u1ee5c ti\u00eau t\u1ed5 ch\u1ee9c m\u00e0 kh\u00f4ng hy sinh s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 c\u00e1c \u0111\u1ed9ng l\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a c\u1ea3 hai ph\u00eda, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt s\u1ed1 kh\u00f4ng ch\u1ec9 d\u1ec5 s\u1eed d\u1ee5ng m\u00e0 c\u00f2n mang l\u1ea1i l\u1ee3i nhu\u1eadn. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 l\u1ef1a ch\u1ecdn m\u1ed9t b\u00ean thay cho b\u00ean kia. \u0110\u00f3 l\u00e0 t\u00ecm ra \u0111i\u1ec3m giao nhau n\u01a1i gi\u00e1 tr\u1ecb ng\u01b0\u1eddi d\u00f9ng g\u1eb7p g\u1ee1 gi\u00e1 tr\u1ecb kinh doanh.<\/p>\n

Hi\u1ec3u r\u00f5 C\u00e1c M\u1ee5c ti\u00eau C\u1ed1t l\u00f5i \ud83c\udfe2<\/h2>\n

\u0110\u1ec3 \u0111\u1ed3ng b\u1ed9 h\u00f3a thi\u1ebft k\u1ebf v\u1edbi kinh doanh, b\u1ea1n ph\u1ea3i tr\u01b0\u1edbc ti\u00ean hi\u1ec3u \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111ang c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec. C\u00e1c m\u1ee5c ti\u00eau kinh doanh th\u01b0\u1eddng l\u00e0 nh\u1eefng k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, g\u00f3p ph\u1ea7n v\u00e0o th\u00e0nh c\u00f4ng c\u1ee7a t\u1ed5 ch\u1ee9c. Ch\u00fang th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn hi\u1ec7u su\u1ea5t t\u00e0i ch\u00ednh ho\u1eb7c hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

1. T\u1ea1o ra doanh thu \ud83d\udcb0<\/h3>\n

\u0110\u1ed1i v\u1edbi nhi\u1ec1u t\u1ed5 ch\u1ee9c, m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 t\u0103ng thu nh\u1eadp. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, \u0111\u0103ng k\u00fd ho\u1eb7c doanh thu qu\u1ea3ng c\u00e1o. Trong b\u1ed1i c\u1ea3nh UX, \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c d\u1ecbch th\u00e0nh t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. M\u1ed7i l\u1ea7n nh\u1ea5p n\u00fat, g\u1eedi bi\u1ec3u m\u1eabu v\u00e0 xem trang \u0111\u1ec1u g\u00f3p ph\u1ea7n v\u00e0o \u1ed1ng d\u1eabn doanh thu.<\/p>\n

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  • B\u00e1n h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:<\/strong>Gi\u1ea3m thi\u1ec3u tr\u1edf ng\u1ea1i trong quy tr\u00ecnh thanh to\u00e1n.<\/li>\n
  • \u0110\u0103ng k\u00fd SaaS:<\/strong>\u0110\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh \u0111\u0103ng k\u00fd \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb d\u00f9ng th\u1eed sang tr\u1ea3 ph\u00ed.<\/li>\n
  • T\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng:<\/strong>L\u00e0m cho c\u00e1c bi\u1ec3u m\u1eabu li\u00ean h\u1ec7 d\u1ec5 \u0111i\u1ec1n \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<\/ul>\n

    2. Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \ud83d\udd04<\/h3>\n

    Vi\u1ec7c thu h\u00fat m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi th\u01b0\u1eddng t\u1ed1n k\u00e9m h\u01a1n nhi\u1ec1u so v\u1edbi vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3. C\u00e1c m\u1ee5c ti\u00eau gi\u1eef ch\u00e2n t\u1eadp trung v\u00e0o vi\u1ec7c duy tr\u00ec s\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi d\u00f9ng theo th\u1eddi gian. M\u1ed9t s\u1ea3n ph\u1ea9m khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng b\u1ef1c b\u1ed9i s\u1ebd c\u00f3 t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf cao.<\/p>\n

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    • S\u1eed d\u1ee5ng l\u1ea1i:<\/strong>Thi\u1ebft k\u1ebf c\u00e1c t\u00ednh n\u0103ng khuy\u1ebfn kh\u00edch t\u01b0\u01a1ng t\u00e1c h\u00e0ng ng\u00e0y ho\u1eb7c h\u00e0ng tu\u1ea7n.<\/li>\n
    • Ch\u01b0\u01a1ng tr\u00ecnh trung th\u00e0nh:<\/strong>T\u00edch h\u1ee3p ph\u1ea7n th\u01b0\u1edfng nh\u1eb1m th\u00fac \u0111\u1ea9y s\u1ef1 tham gia li\u00ean t\u1ee5c.<\/li>\n
    • Gi\u1ea3m nhu c\u1ea7u h\u1ed7 tr\u1ee3:<\/strong>T\u1ea1o giao di\u1ec7n tr\u1ef1c quan gi\u00fap gi\u1ea3m nhu c\u1ea7u g\u1ecdi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n

      3. Hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng \u2699\ufe0f<\/h3>\n

      C\u00e1c c\u00f4ng c\u1ee5 n\u1ed9i b\u1ed9 v\u00e0 ph\u1ea7n m\u1ec1m doanh nghi\u1ec7p th\u01b0\u1eddng \u0111\u1eb7t hi\u1ec7u qu\u1ea3 l\u00e0m m\u1ee5c ti\u00eau ch\u00ednh. Doanh nghi\u1ec7p mu\u1ed1n nh\u00e2n vi\u00ean ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c nhanh h\u01a1n v\u1edbi \u00edt sai s\u00f3t h\u01a1n. \u1ede \u0111\u00e2y, UX c\u00f3 ngh\u0129a l\u00e0 gi\u1ea3m t\u1ea3i nh\u1eadn th\u1ee9c v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c.<\/p>\n

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      • Th\u1eddi gian ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5:<\/strong>Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh m\u1ed9t c\u00f4ng vi\u1ec7c nhanh \u0111\u1ebfn m\u1ee9c n\u00e0o?<\/li>\n
      • T\u1ef7 l\u1ec7 l\u1ed7i:<\/strong>Ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean m\u1eafc sai l\u1ea7m bao nhi\u00eau l\u1ea7n?<\/li>\n
      • Chi ph\u00ed \u0111\u00e0o t\u1ea1o:<\/strong>Vi\u1ec7c h\u1ecdc h\u1ec7 th\u1ed1ng c\u00f3 d\u1ec5 d\u00e0ng \u0111\u1ed1i v\u1edbi nh\u00e2n vi\u00ean m\u1edbi kh\u00f4ng?<\/li>\n<\/ul>\n

        X\u00e1c \u0111\u1ecbnh C\u00e1c M\u1ee5c ti\u00eau Tr\u1ea3i nghi\u1ec7m Ng\u01b0\u1eddi d\u00f9ng \ud83e\udde9<\/h2>\n

        Trong khi m\u1ee5c ti\u00eau kinh doanh h\u01b0\u1edbng ra b\u00ean ngo\u00e0i th\u1ecb tr\u01b0\u1eddng, m\u1ee5c ti\u00eau UX l\u1ea1i h\u01b0\u1edbng v\u00e0o b\u00ean trong ng\u01b0\u1eddi d\u00f9ng. M\u1ed9t s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng ph\u1ea3i ph\u1ee5c v\u1ee5 con ng\u01b0\u1eddi \u0111ang t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u00f3. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng g\u1eb7p kh\u00f3 kh\u0103n, doanh nghi\u1ec7p s\u1ebd th\u1ea5t b\u1ea1i.<\/p>\n

        1. Kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng \ud83d\udee0\ufe0f<\/h3>\n

        Kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a UX t\u1ed1t. N\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c s\u1ea3n ph\u1ea9m d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ebfn m\u1ee9c n\u00e0o. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y n\u00fat h\u1ecd c\u1ea7n, th\u00ec d\u00f9 thi\u1ebft k\u1ebf tuy\u1ec7t v\u1eddi nh\u1ea5t c\u0169ng s\u1ebd th\u1ea5t b\u1ea1i.<\/p>\n

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        • Kh\u1ea3 n\u0103ng h\u1ecdc h\u1ecfi:<\/strong>Ng\u01b0\u1eddi d\u00f9ng m\u1edbi c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh c\u00e1c nhi\u1ec7m v\u1ee5 c\u01a1 b\u1ea3n ngay l\u1ea7n \u0111\u1ea7u ti\u00ean ti\u1ebfp x\u00fac v\u1edbi thi\u1ebft k\u1ebf kh\u00f4ng?<\/li>\n
        • Hi\u1ec7u qu\u1ea3:<\/strong>Sau khi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 l\u00e0m quen v\u1edbi thi\u1ebft k\u1ebf, h\u1ecd c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5 nhanh \u0111\u1ebfn m\u1ee9c n\u00e0o?<\/li>\n
        • Kh\u1ea3 n\u0103ng ghi nh\u1edb:<\/strong>N\u1ebfu ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng trong m\u1ed9t th\u1eddi gian, h\u1ecd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1edb c\u00e1ch s\u1eed d\u1ee5ng n\u00f3 kh\u00f4ng?<\/li>\n<\/ul>\n

          2. Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u267f<\/h3>\n

          Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi khuy\u1ebft t\u1eadt c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 y\u00eau c\u1ea7u ph\u00e1p l\u00fd \u1edf nhi\u1ec1u khu v\u1ef1c; \u0111\u00f3 c\u00f2n l\u00e0 ngh\u0129a v\u1ee5 \u0111\u1ea1o \u0111\u1ee9c gi\u00fap m\u1edf r\u1ed9ng ph\u1ea1m vi th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n.<\/p>\n

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          • Khuy\u1ebft t\u1eadt th\u1ecb gi\u00e1c:<\/strong>S\u1eed d\u1ee5ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng ph\u1ea3n ph\u00f9 h\u1ee3p v\u00e0 t\u01b0\u01a1ng th\u00edch v\u1edbi tr\u00ecnh \u0111\u1ecdc m\u00e0n h\u00ecnh.<\/li>\n
          • Khuy\u1ebft t\u1eadt v\u1eadn \u0111\u1ed9ng:<\/strong>\u0110\u1ea3m b\u1ea3o c\u00e1c th\u00e0nh ph\u1ea7n t\u01b0\u01a1ng t\u00e1c \u0111\u1ee7 l\u1edbn v\u00e0 c\u00f3 th\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng b\u1eb1ng b\u00e0n ph\u00edm.<\/li>\n
          • T\u1ea3i nh\u1eadn th\u1ee9c:<\/strong>S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef r\u00f5 r\u00e0ng v\u00e0 b\u1ed1 c\u1ee5c d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c \u0111\u1ec3 h\u1ed7 tr\u1ee3 hi\u1ec3u r\u00f5.<\/li>\n<\/ul>\n

            3. S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \ud83d\ude0a<\/h3>\n

            Ngay c\u1ea3 khi nhi\u1ec7m v\u1ee5 \u0111\u00e3 ho\u00e0n th\u00e0nh, ng\u01b0\u1eddi d\u00f9ng v\u1eabn n\u00ean c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi tr\u1ea3i nghi\u1ec7m. S\u1ef1 h\u00e0i l\u00f2ng l\u00e0 ch\u1ee7 quan nh\u01b0ng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u00f4ng qua ph\u1ea3n h\u1ed3i. Ng\u01b0\u1eddi d\u00f9ng h\u00e0i l\u00f2ng s\u1ebd tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9.<\/p>\n

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            • Ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac:<\/strong>S\u1ea3n ph\u1ea9m c\u00f3 c\u1ea3m gi\u00e1c \u0111\u00e1ng tin c\u1eady v\u00e0 chuy\u00ean nghi\u1ec7p kh\u00f4ng?<\/li>\n
            • Gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn:<\/strong>Ng\u01b0\u1eddi d\u00f9ng c\u00f3 c\u1ea3m th\u1ea5y th\u1eddi gian b\u1ecf ra x\u1ee9ng \u0111\u00e1ng v\u1edbi k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c kh\u00f4ng?<\/li>\n
            • Ch\u1ec9 s\u1ed1 NPS (Net Promoter Score):<\/strong>M\u1ed9t ch\u1ec9 s\u1ed1 \u0111\u1ec3 \u0111o l\u01b0\u1eddng kh\u1ea3 n\u0103ng ng\u01b0\u1eddi d\u00f9ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n

              \u0110\u00f3ng kho\u1ea3ng c\u00e1ch: Khung kh\u00e1i ni\u1ec7m \u0111\u1ed3ng b\u1ed9 \ud83c\udf09<\/h2>\n

              S\u1ef1 \u0111\u1ed3ng b\u1ed9 kh\u00f4ng x\u1ea3y ra ng\u1eabu nhi\u00ean. N\u00f3 \u0111\u00f2i h\u1ecfi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ch\u1ee7 \u00fd \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i y\u00eau c\u1ea7u kinh doanh th\u00e0nh c\u00e1c quy\u1ebft \u0111\u1ecbnh thi\u1ebft k\u1ebf. Khung kh\u00e1i ni\u1ec7m sau \u0111\u00e2y gi\u00fap li\u00ean k\u1ebft m\u1ee5c ti\u00eau kinh doanh v\u1edbi c\u00e1c chi\u1ebfn thu\u1eadt UX.<\/p>\n

              B\u01b0\u1edbc 1: Kh\u00e1m ph\u00e1 v\u00e0 nghi\u00ean c\u1ee9u \ud83d\udd0d<\/h3>\n

              Tr\u01b0\u1edbc khi v\u1ebd m\u1ed9t \u0111\u01b0\u1eddng n\u00e9t n\u00e0o, h\u00e3y hi\u1ec3u b\u1ed1i c\u1ea3nh kinh doanh. H\u00e3y h\u1ecfi c\u00e1c b\u00ean li\u00ean quan v\u1ec1 KPI c\u1ee7a h\u1ecd. Th\u00e0nh c\u00f4ng \u0111\u1ed1i v\u1edbi h\u1ecd tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o? \u0110\u1ed3ng th\u1eddi, ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng. Nh\u1eefng \u0111i\u1ec3m \u0111au n\u00e0o h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i?<\/p>\n

              B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 th\u00e0nh c\u00f4ng \ud83d\udcca<\/h3>\n

              T\u1ea1o ra m\u1ed9t t\u1eeb v\u1ef1ng chung. Thay v\u00ec n\u00f3i \u201cl\u00e0m cho n\u00f3 tr\u00f4ng t\u1ed1t h\u01a1n\u201d, h\u00e3y n\u00f3i \u201ct\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t l\u00ean 10%\u201d. \u0110i\u1ec1u n\u00e0y chuy\u1ec3n cu\u1ed9c tr\u00f2 chuy\u1ec7n t\u1eeb s\u1edf th\u00edch ch\u1ee7 quan sang d\u1eef li\u1ec7u kh\u00e1ch quan.<\/p>\n

              B\u01b0\u1edbc 3: \u01afu ti\u00ean c\u00e1c t\u00ednh n\u0103ng \ud83c\udfd7\ufe0f<\/h3>\n

              Kh\u00f4ng ph\u1ea3i m\u1ecdi t\u00ednh n\u0103ng n\u00e0o c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng c\u00f9ng m\u1ed9t l\u00fac. S\u1eed d\u1ee5ng ma tr\u1eadn \u01b0u ti\u00ean \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh t\u00ednh n\u0103ng n\u00e0o c\u1ea7n x\u00e2y d\u1ef1ng tr\u01b0\u1edbc. T\u1eadp trung v\u00e0o nh\u1eefng t\u00ednh n\u0103ng mang l\u1ea1i gi\u00e1 tr\u1ecb cao cho c\u1ea3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 doanh nghi\u1ec7p.<\/p>\n

              B\u01b0\u1edbc 4: L\u1eb7p l\u1ea1i d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \ud83d\udd04<\/h3>\n

              Ph\u00e1t h\u00e0nh s\u1ea3n ph\u1ea9m t\u1ed1i thi\u1ec3u kh\u1ea3 thi (MVP) ho\u1eb7c m\u1ed9t b\u1ea3n m\u00f4 ph\u1ecfng. \u0110o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t d\u1ef1a tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00e3 x\u00e1c \u0111\u1ecbnh. S\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 tinh ch\u1ec9nh thi\u1ebft k\u1ebf. Chu tr\u00ecnh x\u00e2y d\u1ef1ng-\u0111o l\u01b0\u1eddng-h\u1ecdc h\u1ecfi n\u00e0y \u0111\u1ea3m b\u1ea3o c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c.<\/p>\n

              C\u00e1c ch\u1ec9 s\u1ed1 ch\u00ednh v\u00e0 KPI \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u1ed1ng nh\u1ea5t \ud83d\udcc8<\/h2>\n

              \u0110o l\u01b0\u1eddng th\u00e0nh c\u00f4ng l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng. B\u1ea1n c\u1ea7n theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3 ph\u1ea3n \u00e1nh s\u1ee9c kh\u1ecfe c\u1ee7a c\u1ea3 doanh nghi\u1ec7p v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX). B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y n\u00eau r\u00f5 c\u00e1c ch\u1ec9 s\u1ed1 ph\u1ed5 bi\u1ebfn v\u00e0 c\u00e1ch ch\u00fang li\u00ean quan \u0111\u1ebfn c\u1ea3 hai kh\u00eda c\u1ea1nh.<\/p>\n\n\n\n\n\n\n\n\n\n\n
              Ch\u1ec9 s\u1ed1<\/th>\nT\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kinh doanh<\/th>\nT\u00e1c \u0111\u1ed9ng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/th>\n<\/tr>\n<\/thead>\n
              T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong><\/td>\n\u1ea2nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh thu v\u00e0 l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0 (ROI).<\/td>\nCh\u1ec9 ra m\u1ee9c \u0111\u1ed9 d\u00f2ng ch\u1ea3y h\u1ed7 tr\u1ee3 m\u1ee5c ti\u00eau c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1ed1t \u0111\u1ebfn \u0111\u00e2u.<\/td>\n<\/tr>\n
              T\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5<\/strong><\/td>\nGi\u1ea3m chi ph\u00ed h\u1ed7 tr\u1ee3 v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3.<\/td>\n\u0110o l\u01b0\u1eddng xem ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh c\u00e1c h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n hay kh\u00f4ng.<\/td>\n<\/tr>\n
              Th\u1eddi gian th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5<\/strong><\/td>\nHo\u00e0n th\u00e0nh nhanh h\u01a1n c\u00f3 ngh\u0129a l\u00e0 n\u0103ng su\u1ea5t cao h\u01a1n.<\/td>\nPh\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 v\u00e0 tr\u1ef1c quan c\u1ee7a giao di\u1ec7n.<\/td>\n<\/tr>\n
              T\u1ef7 l\u1ec7 tho\u00e1t<\/strong><\/td>\nT\u1ef7 l\u1ec7 tho\u00e1t cao c\u00f3 ngh\u0129a l\u00e0 m\u1ea5t c\u01a1 h\u1ed9i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/td>\nNg\u1ee5 \u00fd r\u1eb1ng trang \u0111\u00edch kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/td>\n<\/tr>\n
              M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng (CSAT)<\/strong><\/td>\nS\u1ef1 h\u00e0i l\u00f2ng cao h\u01a1n d\u1eabn \u0111\u1ebfn doanh nghi\u1ec7p t\u00e1i s\u1eed d\u1ee5ng.<\/td>\n\u0110o l\u01b0\u1eddng ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m.<\/td>\n<\/tr>\n
              T\u1ef7 l\u1ec7 r\u1eddi b\u1ecf<\/strong><\/td>\n\u1ea2nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn d\u00e0i h\u1ea1n.<\/td>\nCh\u1ec9 ra c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng ho\u1eb7c gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

              Chi\u1ebfn l\u01b0\u1ee3c giao ti\u1ebfp v\u1edbi c\u00e1c b\u00ean li\u00ean quan \ud83d\udde3\ufe0f<\/h2>\n

              M\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t trong vi\u1ec7c th\u1ed1ng nh\u1ea5t l\u00e0 giao ti\u1ebfp. C\u00e1c nh\u00e0 thi\u1ebft k\u1ebf c\u1ea7n h\u1ecdc c\u00e1ch n\u00f3i ng\u00f4n ng\u1eef c\u1ee7a kinh doanh, v\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o kinh doanh c\u1ea7n h\u1ecdc c\u00e1ch tr\u00e2n tr\u1ecdng c\u00e1c nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y kho\u1ea3ng c\u00e1ch \u0111\u00f3.<\/p>\n

              1. N\u00f3i b\u1eb1ng d\u1eef li\u1ec7u, kh\u00f4ng ph\u1ea3i b\u1eb1ng \u00fd ki\u1ebfn \ud83d\udcc9<\/h3>\n

              Tr\u00e1nh n\u00f3i: \u201cT\u00f4i ngh\u0129 n\u00fat n\u00e0y n\u00ean m\u00e0u xanh.\u201d Thay v\u00e0o \u0111\u00f3, h\u00e3y n\u00f3i: \u201cTh\u1eed nghi\u1ec7m cho th\u1ea5y n\u00fat m\u00e0u xanh c\u00f3 t\u1ef7 l\u1ec7 nh\u1ea5p cao h\u01a1n 5% so v\u1edbi n\u00fat m\u00e0u \u0111\u1ecf trong b\u1ed1i c\u1ea3nh n\u00e0y.\u201d D\u1eef li\u1ec7u lo\u1ea1i b\u1ecf c\u1ea3m x\u00fac v\u00e0 thi\u00ean l\u1ec7ch kh\u1ecfi cu\u1ed9c th\u1ea3o lu\u1eadn.<\/p>\n

              2. Li\u00ean k\u1ebft thi\u1ebft k\u1ebf v\u1edbi doanh thu \ud83d\udcb5<\/h3>\n

              Khi \u0111\u1ec1 xu\u1ea5t m\u1ed9t thay \u0111\u1ed5i, h\u00e3y gi\u1ea3i th\u00edch t\u00e1c \u0111\u1ed9ng t\u00e0i ch\u00ednh. N\u1ebfu b\u1ea1n \u0111\u1ec1 xu\u1ea5t th\u00eam m\u1ed9t t\u00ednh n\u0103ng, h\u00e3y \u01b0\u1edbc t\u00ednh chi ph\u00ed ph\u00e1t tri\u1ec3n so v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 n\u00f3 mang l\u1ea1i. N\u1ebfu b\u1ea1n \u0111\u1ec1 xu\u1ea5t lo\u1ea1i b\u1ecf m\u1ed9t b\u01b0\u1edbc trong quy tr\u00ecnh thanh to\u00e1n, h\u00e3y \u01b0\u1edbc t\u00ednh m\u1ee9c t\u0103ng ti\u1ec1m n\u0103ng v\u1ec1 doanh s\u1ed1.<\/p>\n

              3. S\u1eed d\u1ee5ng b\u1ea3n m\u00f4 ph\u1ecfng tr\u1ef1c quan \ud83d\uddbc\ufe0f<\/h3>\n

              V\u0103n b\u1ea3n c\u00f3 th\u1ec3 b\u1ecb hi\u1ec3u nh\u1ea7m. M\u1ed9t b\u1ea3n m\u00f4 ph\u1ecfng t\u01b0\u01a1ng t\u00e1c cho ph\u00e9p c\u00e1c b\u00ean li\u00ean quan tr\u1ea3i nghi\u1ec7m lu\u1ed3ng ho\u1ea1t \u0111\u1ed9ng tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng. \u0110i\u1ec1u n\u00e0y ng\u0103n ng\u1eeba hi\u1ec3u l\u1ea7m v\u1ec1 ch\u1ee9c n\u0103ng v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian ph\u00e1t tri\u1ec3n.<\/p>\n

              4. \u0110\u1eb7t k\u1ef3 v\u1ecdng th\u1ef1c t\u1ebf \u23f1\ufe0f<\/h3>\n

              H\u00e3y trung th\u1ef1c v\u1ec1 ti\u1ebfn \u0111\u1ed9 v\u00e0 ngu\u1ed3n l\u1ef1c. H\u1ee9a h\u1eb9n qu\u00e1 m\u1ee9c d\u1eabn \u0111\u1ebfn th\u1ea5t v\u1ecdng. H\u00e3y gi\u1ea3i th\u00edch c\u00e1c th\u1ecfa hi\u1ec7p li\u00ean quan. V\u00ed d\u1ee5: \u201cCh\u00fang ta c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 ho\u1ea1t h\u00ecnh cao n\u00e0y, nh\u01b0ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1eddi gian t\u1ea3i tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Ch\u00fang ta c\u1ea7n quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u g\u00ec quan tr\u1ecdng h\u01a1n.\u201d<\/p>\n

              Nh\u1eefng tr\u1edf ng\u1ea1i ph\u1ed5 bi\u1ebfn v\u00e0 gi\u1ea3i ph\u00e1p \ud83d\udea7<\/h2>\n

              Ngay c\u1ea3 khi c\u00f3 k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng, c\u00e1c tr\u1edf ng\u1ea1i v\u1eabn s\u1ebd xu\u1ea5t hi\u1ec7n. Chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng cho nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y gi\u00fap duy tr\u00ec s\u1ef1 \u0111\u1ed3ng thu\u1eadn trong su\u1ed1t v\u00f2ng \u0111\u1eddi d\u1ef1 \u00e1n.<\/p>\n

              1. Tr\u00e0n ph\u1ea1m vi \ud83d\udccf<\/h3>\n

              C\u00e1c b\u00ean li\u00ean quan th\u01b0\u1eddng mu\u1ed1n th\u00eam t\u00ednh n\u0103ng sau khi d\u1ef1 \u00e1n \u0111\u00e3 b\u1eaft \u0111\u1ea7u. \u0110i\u1ec1u n\u00e0y l\u00e0m ch\u1eadm ti\u1ebfn \u0111\u1ed9 ra m\u1eaft v\u00e0 l\u00e0m t\u0103ng chi ph\u00ed.<\/p>\n

                \n
              • Gi\u1ea3i ph\u00e1p:<\/strong>Duy tr\u00ec theo t\u00e0i li\u1ec7u y\u00eau c\u1ea7u ban \u0111\u1ea7u. N\u1ebfu c\u00f3 y\u00eau c\u1ea7u t\u00ednh n\u0103ng m\u1edbi, h\u00e3y \u0111\u00e1nh gi\u00e1 n\u00f3 d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau ban \u0111\u1ea7u. N\u1ebfu kh\u00f4ng ph\u00f9 h\u1ee3p, h\u00e3y ho\u00e3n l\u1ea1i cho c\u00e1c giai \u0111o\u1ea1n sau.<\/li>\n<\/ul>\n

                2. Ph\u1ea3n h\u1ed3i mang t\u00ednh ch\u1ee7 quan \ud83d\ude20<\/h3>\n

                C\u00e1c b\u00ean li\u00ean quan th\u01b0\u1eddng \u0111\u01b0a ph\u1ea3n h\u1ed3i d\u1ef1a tr\u00ean s\u1edf th\u00edch c\u00e1 nh\u00e2n thay v\u00ec d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng. \u201cT\u00f4i kh\u00f4ng th\u00edch m\u00e0u n\u00e0y.\u201d<\/p>\n

                  \n
                • Gi\u1ea3i ph\u00e1p:<\/strong>Linh ho\u1ea1t chuy\u1ec3n h\u01b0\u1edbng cu\u1ed9c tr\u00f2 chuy\u1ec7n. H\u1ecfi xem c\u00f3 d\u1eef li\u1ec7u n\u00e0o h\u1ed7 tr\u1ee3 s\u1edf th\u00edch n\u00e0y hay kh\u00f4ng, ho\u1eb7c c\u00f3 \u0111i\u1ec3m \u0111au c\u1ee5 th\u1ec3 n\u00e0o m\u00e0 thi\u1ebft k\u1ebf n\u00e0y \u0111ang g\u00e2y ra cho ng\u01b0\u1eddi d\u00f9ng hay kh\u00f4ng. N\u1ebfu kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u, h\u00e3y tr\u1edf l\u1ea1i m\u1ee5c ti\u00eau d\u1ef1 \u00e1n.<\/li>\n<\/ul>\n

                  3. H\u1ea1n ch\u1ebf ngu\u1ed3n l\u1ef1c \ud83d\udcb8<\/h3>\n

                  Ng\u00e2n s\u00e1ch v\u00e0 th\u1eddi gian lu\u00f4n b\u1ecb gi\u1edbi h\u1ea1n. B\u1ea1n kh\u00f4ng th\u1ec3 l\u00e0m m\u1ecdi th\u1ee9 m\u1ed9t c\u00e1ch ho\u00e0n h\u1ea3o.<\/p>\n

                    \n
                  • Gi\u1ea3i ph\u00e1p:<\/strong>\u01afu ti\u00ean m\u1ed9t c\u00e1ch quy\u1ebft li\u1ec7t. X\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec \u201cc\u1ea7n c\u00f3\u201d v\u00e0 nh\u1eefng g\u00ec \u201cn\u00ean c\u00f3\u201d. T\u1eadp trung v\u00e0o h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng c\u1ed1t l\u00f5i th\u00fac \u0111\u1ea9y m\u1ee5c ti\u00eau kinh doanh ch\u00ednh. \u0110\u01a1n gi\u1ea3n h\u00f3a ph\u1ea1m vi \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch.<\/li>\n<\/ul>\n

                    K\u1ebf ho\u1ea1ch tri\u1ec3n khai t\u1eebng b\u01b0\u1edbc \ud83d\ude80<\/h2>\n

                    S\u1eb5n s\u00e0ng b\u1eaft \u0111\u1ea7u? H\u00e3y tu\u00e2n theo tr\u00ecnh t\u1ef1 th\u1ef1c t\u1ebf n\u00e0y \u0111\u1ec3 \u0111\u1ed3ng b\u1ed9 h\u00f3a d\u1ef1 \u00e1n ti\u1ebfp theo c\u1ee7a b\u1ea1n.<\/p>\n

                    Giai \u0111o\u1ea1n 1: Chu\u1ea9n b\u1ecb<\/h3>\n
                      \n
                    • X\u00e1c \u0111\u1ecbnh c\u00e1c b\u00ean li\u00ean quan:<\/strong>Ai \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh? Ai cung c\u1ea5p ng\u00e2n s\u00e1ch?<\/li>\n
                    • X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau kinh doanh:<\/strong>L\u1ea5y m\u1ed9t t\u00e0i li\u1ec7u vi\u1ebft r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c m\u1ee5c ti\u00eau (v\u00ed d\u1ee5: t\u0103ng doanh s\u1ed1 15%).<\/li>\n
                    • Th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng:<\/strong> Ph\u1ecfng v\u1ea5n ng\u01b0\u1eddi d\u00f9ng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 t\u1ea1o ra c\u00e1c nh\u00e2n v\u1eadt \u0111\u1ea1i di\u1ec7n.<\/li>\n<\/ul>\n

                      Giai \u0111o\u1ea1n 2: Chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n
                        \n
                      • B\u1ea3n \u0111\u1ed3 m\u1ee5c ti\u00eau:<\/strong>T\u1ea1o m\u1ed9t t\u00e0i li\u1ec7u k\u1ebft n\u1ed1i c\u00e1c m\u1ee5c ti\u00eau kinh doanh v\u1edbi c\u00e1c nhi\u1ec7m v\u1ee5 UX.<\/li>\n
                      • Ch\u1ecdn c\u00e1c ch\u1ec9 s\u1ed1:<\/strong>Th\u1ed1ng nh\u1ea5t c\u00e1ch \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng.<\/li>\n
                      • X\u00e1c \u0111\u1ecbnh ph\u1ea1m vi:<\/strong>Li\u1ec7t k\u00ea nh\u1eefng g\u00ec n\u1eb1m trong v\u00e0 ngo\u00e0i ph\u1ea1m vi c\u1ee7a giai \u0111o\u1ea1n n\u00e0y.<\/li>\n<\/ul>\n

                        Giai \u0111o\u1ea1n 3: Thi\u1ebft k\u1ebf v\u00e0 Ph\u00e1t tri\u1ec3n<\/h3>\n
                          \n
                        • V\u1ebd khung b\u1ed1 c\u1ee5c:<\/strong>T\u1ea1o c\u00e1c b\u1ea3n ph\u00e1c th\u1ea3o \u0111\u1ed9 chi ti\u1ebft th\u1ea5p \u0111\u1ec3 th\u1eed nghi\u1ec7m \u00fd t\u01b0\u1edfng b\u1ed1 c\u1ee5c.<\/li>\n
                        • L\u00e0m m\u1eabu th\u1eed:<\/strong>X\u00e2y d\u1ef1ng c\u00e1c m\u00f4 h\u00ecnh t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 ki\u1ec3m th\u1eed.<\/li>\n
                        • Ki\u1ec3m th\u1eed kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng:<\/strong>Quan s\u00e1t ng\u01b0\u1eddi d\u00f9ng th\u1ef1c t\u1ebf t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1eabu th\u1eed.<\/li>\n
                        • Ph\u00e1t tri\u1ec3n:<\/strong>Chuy\u1ec3n giao thi\u1ebft k\u1ebf cho \u0111\u1ed9i k\u1ef9 thu\u1eadt c\u00f9ng v\u1edbi c\u00e1c th\u00f4ng s\u1ed1 r\u00f5 r\u00e0ng.<\/li>\n<\/ul>\n

                          Giai \u0111o\u1ea1n 4: Ra m\u1eaft v\u00e0 \u0110\u00e1nh gi\u00e1<\/h3>\n
                            \n
                          • Ra m\u1eaft th\u1eed nghi\u1ec7m:<\/strong>Ph\u00e1t h\u00e0nh cho m\u1ed9t nh\u00f3m nh\u1ecf \u0111\u1ec3 ph\u00e1t hi\u1ec7n l\u1ed7i.<\/li>\n
                          • Theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1:<\/strong>Theo d\u00f5i c\u00e1c KPI \u0111\u00e3 th\u1ed1ng nh\u1ea5t.<\/li>\n
                          • Thu th\u1eadp ph\u1ea3n h\u1ed3i:<\/strong>Thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c b\u00ean li\u00ean quan.<\/li>\n
                          • L\u1eb7p l\u1ea1i:<\/strong>L\u00ean k\u1ebf ho\u1ea1ch cho v\u00f2ng c\u1ea3i ti\u1ebfn ti\u1ebfp theo d\u1ef1a tr\u00ean d\u1eef li\u1ec7u.<\/li>\n<\/ul>\n

                            Duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n theo th\u1eddi gian \ud83d\udcc5<\/h2>\n

                            S\u1ef1 nh\u1ea5t qu\u00e1n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n duy nh\u1ea5t. M\u1ee5c ti\u00eau kinh doanh thay \u0111\u1ed5i khi th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i. Nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng thay \u0111\u1ed5i theo th\u1eddi gian. \u0110\u1ec3 duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n, b\u1ea1n ph\u1ea3i duy tr\u00ec m\u1ed9t v\u00f2ng ph\u1ea3n h\u1ed3i li\u00ean t\u1ee5c.<\/p>\n

                            C\u00e1c cu\u1ed9c h\u1ecdp \u0111\u1ecbnh k\u1ef3 \ud83e\udd1d<\/h3>\n

                            L\u00ean l\u1ecbch h\u1ecdp h\u00e0ng th\u00e1ng ho\u1eb7c h\u00e0ng qu\u00fd v\u1edbi c\u00e1c b\u00ean li\u00ean quan \u0111\u1ec3 xem x\u00e9t hi\u1ec7u su\u1ea5t. Th\u1ea3o lu\u1eadn nh\u1eefng g\u00ec \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng, nh\u1eefng g\u00ec ch\u01b0a, v\u00e0 li\u1ec7u c\u00e1c m\u1ee5c ti\u00eau ban \u0111\u1ea7u c\u00f3 thay \u0111\u1ed5i hay kh\u00f4ng.<\/p>\n

                            Nghi\u00ean c\u1ee9u li\u00ean t\u1ee5c \ud83e\uddea<\/h3>\n

                            \u0110\u1eebng ng\u1eebng th\u1eed nghi\u1ec7m sau khi ra m\u1eaft. Th\u1ef1c hi\u1ec7n c\u00e1c th\u1eed nghi\u1ec7m A\/B, kh\u1ea3o s\u00e1t v\u00e0 nghi\u00ean c\u1ee9u t\u00ednh d\u1ec5 d\u00f9ng th\u01b0\u1eddng xuy\u00ean. D\u1eef li\u1ec7u m\u1edbi c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 r\u1eb1ng m\u1ed9t gi\u1ea3 \u0111\u1ecbnh tr\u01b0\u1edbc \u0111\u00f3 l\u00e0 sai.<\/p>\n

                            T\u00e0i li\u1ec7u \ud83d\udcdd<\/h3>\n

                            Gi\u1eef t\u1ea5t c\u1ea3 c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c ghi ch\u00e9p l\u1ea1i. T\u1ea1i sao l\u1ea1i ch\u1ecdn m\u1ed9t thi\u1ebft k\u1ebf c\u1ee5 th\u1ec3? D\u1eef li\u1ec7u n\u00e0o h\u1ed7 tr\u1ee3 \u0111i\u1ec1u \u0111\u00f3? \u0110i\u1ec1u n\u00e0y t\u1ea1o n\u00ean m\u1ed9t l\u1ecbch s\u1eed gi\u00fap c\u00e1c th\u00e0nh vi\u00ean m\u1edbi hi\u1ec3u b\u1ed1i c\u1ea3nh v\u00e0 ng\u0103n ng\u1eeba c\u00e1c tranh lu\u1eadn v\u00f2ng tr\u00f2n.<\/p>\n

                            Suy ngh\u0129 cu\u1ed1i c\u00f9ng v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c thi\u1ebft k\u1ebf \ud83e\udde0<\/h2>\n

                            \u0110\u1ed3ng b\u1ed9 h\u00f3a thi\u1ebft k\u1ebf UX v\u1edbi m\u1ee5c ti\u00eau kinh doanh l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng ph\u00e1t tri\u1ec3n qua th\u1ef1c h\u00e0nh. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 th\u1ea5u c\u1ea3m v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 s\u1ef1 t\u00f4n tr\u1ecdng th\u1ef1c t\u1ebf kinh doanh. Khi hai l\u1ef1c l\u01b0\u1ee3ng n\u00e0y h\u1ee3p t\u00e1c v\u1edbi nhau, k\u1ebft qu\u1ea3 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m v\u1eeba h\u1eefu \u00edch v\u1eeba kh\u1ea3 thi.<\/p>\n

                            B\u1eaft \u0111\u1ea7u nh\u1ecf. Ch\u1ecdn m\u1ed9t d\u1ef1 \u00e1n v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y. \u0110o l\u01b0\u1eddng k\u1ebft qu\u1ea3. Chia s\u1ebb th\u00e0nh c\u00f4ng v\u1edbi \u0111\u1ed9i nh\u00f3m c\u1ee7a b\u1ea1n. Theo th\u1eddi gian, v\u0103n h\u00f3a \u0111\u1ed3ng b\u1ed9 h\u00f3a s\u1ebd tr\u1edf th\u00e0nh chu\u1ea9n m\u1ef1c thay v\u00ec ngo\u1ea1i l\u1ec7. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y \u0111\u1ea3m b\u1ea3o s\u1ef1 b\u1ec1n v\u1eefng, l\u1ee3i nhu\u1eadn v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

                            H\u00e3y nh\u1edb, nh\u1eefng thi\u1ebft k\u1ebf t\u1ed1t nh\u1ea5t l\u00e0 nh\u1eefng thi\u1ebft k\u1ebf gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 th\u1ef1c t\u1ebf cho con ng\u01b0\u1eddi th\u1ef1c s\u1ef1, \u0111\u1ed3ng th\u1eddi gi\u00fap t\u1ed5 ch\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ee9 m\u1ec7nh c\u1ee7a m\u00ecnh. Gi\u1eef cho cu\u1ed9c tr\u00f2 chuy\u1ec7n lu\u00f4n c\u1edfi m\u1edf, lu\u00f4n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb. \u0110\u00f3 ch\u00ednh l\u00e0 con \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

                            Thi\u1ebft k\u1ebf v\u00e0 kinh doanh th\u01b0\u1eddng n\u00f3i nh\u1eefng ng\u00f4n ng\u1eef kh\u00e1c nhau. C\u00e1c nh\u00e0 thi\u1ebft k\u1ebf t\u1eadp trung v\u00e0o nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng, lu\u1ed3ng ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u00ednh th\u1ea9m m\u1ef9.…<\/p>\n","protected":false},"author":1,"featured_media":294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"\u0110\u1ed3ng b\u1ed9 h\u00f3a Thi\u1ebft k\u1ebf UX v\u1edbi M\u1ee5c ti\u00eau Kinh doanh: M\u1ed9t H\u01b0\u1edbng d\u1eabn Th\u1ef1c ti\u1ec5n \ud83c\udfaf","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch \u0111\u1ed3ng b\u1ed9 h\u00f3a thi\u1ebft k\u1ebf UX v\u1edbi m\u1ee5c ti\u00eau kinh doanh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. C\u00e1c b\u01b0\u1edbc th\u1ef1c t\u1ebf cho c\u00e1c b\u00ean li\u00ean quan, c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c giao ti\u1ebfp m\u00e0 kh\u00f4ng d\u00f9ng thu\u1eadt ng\u1eef ph\u1ee9c t\u1ea1p.","inline_featured_image":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[19],"tags":[10,18],"class_list":["post-293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-design","tag-academic","tag-ux-design"],"yoast_head":"\n\u0110\u1ed3ng b\u1ed9 h\u00f3a Thi\u1ebft k\u1ebf UX v\u1edbi M\u1ee5c ti\u00eau Kinh doanh: M\u1ed9t H\u01b0\u1edbng d\u1eabn Th\u1ef1c ti\u1ec5n \ud83c\udfaf<\/title>\n<meta name=\"description\" content=\"H\u1ecdc c\u00e1ch \u0111\u1ed3ng b\u1ed9 h\u00f3a thi\u1ebft k\u1ebf UX v\u1edbi m\u1ee5c ti\u00eau kinh doanh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. 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