{"id":179,"date":"2026-03-27T00:36:10","date_gmt":"2026-03-27T00:36:10","guid":{"rendered":"https:\/\/www.we-notes.com\/vn\/why-strategic-planning-fails-how-bmm-fixes-it\/"},"modified":"2026-03-27T00:36:10","modified_gmt":"2026-03-27T00:36:10","slug":"why-strategic-planning-fails-how-bmm-fixes-it","status":"publish","type":"post","link":"https:\/\/www.we-notes.com\/vn\/why-strategic-planning-fails-how-bmm-fixes-it\/","title":{"rendered":"T\u1ea1i sao l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u1ed1ng th\u1ea5t b\u1ea1i v\u00e0 m\u00f4 h\u00ecnh \u0111\u1ed9ng l\u1ef1c kinh doanh kh\u1eafc ph\u1ee5c n\u00f3 nh\u01b0 th\u1ebf n\u00e0o"},"content":{"rendered":"

C\u00e1c t\u1ed5 ch\u1ee9c th\u01b0\u1eddng \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c \u0111\u00e1ng k\u1ec3 v\u00e0o l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c, ch\u1ec9 \u0111\u1ec3 th\u1ea5y nh\u1eefng k\u1ebf ho\u1ea1ch \u0111\u00f3 b\u1ecb b\u1ecf qu\u00ean tr\u00ean k\u1ec7. Kho\u1ea3ng c\u00e1ch gi\u1eefa t\u1ea7m nh\u00ecn c\u1ea5p cao v\u00e0 th\u1ef1c thi h\u00e0ng ng\u00e0y v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c dai d\u1eb3ng nh\u1ea5t trong qu\u1ea3n l\u00fd hi\u1ec7n \u0111\u1ea1i. D\u00f9 \u00fd \u0111\u1ecbnh l\u00e0 cao c\u1ea3, nh\u01b0ng ph\u01b0\u01a1ng ph\u00e1p d\u00f9ng \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y kho\u1ea3ng c\u00e1ch n\u00e0y th\u01b0\u1eddng b\u1ecb l\u1ed7i. H\u01b0\u1edbng d\u1eabn n\u00e0y kh\u00e1m ph\u00e1 l\u00fd do t\u1ea1i sao c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng v\u1ea5p ng\u00e3 v\u00e0 c\u00e1ch M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh (BMM) cung c\u1ea5p m\u1ed9t khung n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 th\u1ed1ng nh\u1ea5t.<\/p>\n

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\"Hand-drawn<\/figure>\n<\/div>\n

V\u0169ng l\u1ea7y L\u1eadp k\u1ebf ho\u1ea1ch Chi\u1ebfn l\u01b0\u1ee3c \ud83c\udfaf<\/h2>\n

L\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c l\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ed1t l\u00f5i d\u00e0nh cho c\u00e1c nh\u00e0 \u0111i\u1ec1u h\u00e0nh v\u00e0 h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb. Tuy nhi\u00ean, quy tr\u00ecnh n\u00e0y th\u01b0\u1eddng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi nh\u1eefng \u0111i\u1ec3m y\u1ebfu c\u1ea5u tr\u00fac v\u1ed1n c\u00f3. Khi m\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u01b0\u1ee3c t\u1ea1o ra trong tr\u1ea1ng th\u00e1i t\u00e1ch bi\u1ec7t kh\u1ecfi th\u1ef1c t\u1ebf v\u1eadn h\u00e0nh, n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t b\u00e0i t\u1eadp l\u00fd thuy\u1ebft thay v\u00ec b\u1ea3n \u0111\u1ed3 h\u00e0nh \u0111\u1ed9ng th\u1ef1c t\u1ebf. Nhi\u1ec1u y\u1ebfu t\u1ed1 g\u00f3p ph\u1ea7n v\u00e0o s\u1ef1 th\u1ea5t b\u1ea1i h\u1ec7 th\u1ed1ng n\u00e0y.<\/p>\n

    \n
  • T\u00e0i li\u1ec7u t\u0129nh:<\/strong>C\u00e1c k\u1ebf ho\u1ea1ch th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 t\u00e0i li\u1ec7u t\u0129nh \u0111\u01b0\u1ee3c t\u1ea1o ra h\u00e0ng n\u0103m. Ch\u00fang thi\u1ebfu s\u1ef1 linh ho\u1ea1t \u0111\u1ec3 th\u00edch nghi v\u1edbi nh\u1eefng thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng nhanh ch\u00f3ng, thay \u0111\u1ed5i quy \u0111\u1ecbnh ho\u1eb7c nh\u1eefng \u0111\u1ed9t ph\u00e1 c\u00f4ng ngh\u1ec7.<\/li>\n
  • C\u00e1c b\u1ed9 ph\u1eadn t\u00e1ch bi\u1ec7t:<\/strong>Marketing, v\u1eadn h\u00e0nh, t\u00e0i ch\u00ednh v\u00e0 CNTT th\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng t\u00e1ch bi\u1ec7t. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a b\u1edfi l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c chuy\u1ec3n h\u00f3a th\u00e0nh c\u00e1c nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3 cho nh\u00e2n vi\u00ean tr\u1ef1c ti\u1ebfp.<\/li>\n
  • Ch\u00fa tr\u1ecdng v\u00e0o \u0111\u1ea7u ra, kh\u00f4ng ph\u1ea3i k\u1ebft qu\u1ea3:<\/strong>L\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u1ed1ng nh\u1ea5n m\u1ea1nh v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ea7u ra (ch\u00fang ta \u0111ang x\u00e2y d\u1ef1ng g\u00ec) thay v\u00ec gi\u00e1 tr\u1ecb m\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00f3 t\u1ea1o ra (t\u1ea1i sao ch\u00fang ta \u0111ang x\u00e2y d\u1ef1ng ch\u00fang).<\/li>\n
  • Thi\u1ebfu s\u1ef1 \u0111\u1ed3ng b\u1ed9 \u0111\u1ed9ng l\u1ef1c:<\/strong>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 h\u1ee3p l\u00fd v\u1ec1 m\u1eb7t logic, nh\u01b0ng n\u1ebfu \u0111\u1ed9ng l\u1ef1c v\u00e0 l\u1ee3i \u00edch c\u1ee7a nh\u00e2n vi\u00ean kh\u00f4ng \u0111\u1ed3ng b\u1ed9 v\u1edbi c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c, vi\u1ec7c th\u1ef1c hi\u1ec7n s\u1ebd th\u1ea5t b\u1ea1i.<\/li>\n
  • \u0110\u1ed9 ph\u1ee9c t\u1ea1p v\u00e0 s\u1ef1 m\u01a1 h\u1ed3:<\/strong>C\u00e1c k\u1ebf ho\u1ea1ch th\u01b0\u1eddng tr\u1edf n\u00ean qu\u00e1 d\u00e0y \u0111\u1eb7c \u0111\u1ec3 hi\u1ec3u. Thi\u1ebfu m\u1ed1i quan h\u1ec7 r\u00f5 r\u00e0ng gi\u1eefa c\u00e1c m\u1ee5c ti\u00eau c\u1ea5p cao v\u00e0 c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y b\u1ecb qu\u00e1 t\u1ea3i.<\/li>\n<\/ul>\n

    Khi nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y k\u00e9o d\u00e0i, c\u00e1c t\u1ed5 ch\u1ee9c s\u1ebd tr\u1ea3i qua hi\u1ec7n t\u01b0\u1ee3ng ‘tr\u00f4i d\u1ea1t chi\u1ebfn l\u01b0\u1ee3c’. M\u1ee5c \u0111\u00edch ban \u0111\u1ea7u d\u1ea7n b\u1ecb b\u00e0o m\u00f2n b\u1edfi \u00e1p l\u1ef1c v\u1eadn h\u00e0nh, d\u1eabn \u0111\u1ebfn s\u1ef1 t\u00e1ch r\u1eddi gi\u1eefa \u0111i\u1ec1u t\u1ed5 ch\u1ee9c n\u00f3i m\u00ecnh mu\u1ed1n v\u00e0 \u0111i\u1ec1u th\u1ef1c t\u1ebf h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

    M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh l\u00e0 g\u00ec? \ud83e\udde9<\/h2>\n

    M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh l\u00e0 m\u1ed9t ti\u00eau chu\u1ea9n v\u1ec1 ki\u1ebfn tr\u00fac kinh doanh, cung c\u1ea5p c\u00e1ch th\u1ee9c c\u00f3 c\u1ea5u tr\u00fac \u0111\u1ec3 bi\u1ec3u di\u1ec5n \u0111\u1ed9ng l\u1ef1c, m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Kh\u00e1c v\u1edbi c\u00e1c t\u00e0i li\u1ec7u l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u1ed1ng li\u1ec7t k\u00ea m\u1ee5c ti\u00eau theo th\u1ee9 b\u1eadc, BMM x\u00e1c \u0111\u1ecbnh m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau. N\u00f3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi t\u1ea1i sao, g\u00ec v\u00e0 l\u00e0m th\u1ebf n\u00e0o trong m\u1ed9t s\u01a1 \u0111\u1ed3 li\u00ean k\u1ebft thay v\u00ec danh s\u00e1ch tuy\u1ebfn t\u00ednh.<\/p>\n

    M\u00f4 h\u00ecnh n\u00e0y gi\u00fap c\u00e1c t\u1ed5 ch\u1ee9c h\u00ecnh dung to\u00e0n b\u1ed9 chu\u1ed7i \u0111\u1ed9ng l\u1ef1c. N\u00f3 k\u1ebft n\u1ed1i c\u00e1c \u1ea3nh h\u01b0\u1edfng b\u00ean ngo\u00e0i (nh\u01b0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng hay quy \u0111\u1ecbnh) v\u1edbi c\u00e1c m\u1ee5c ti\u00eau n\u1ed9i b\u1ed9, r\u1ed3i x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n (ho\u1ea1t \u0111\u1ed9ng, ngu\u1ed3n l\u1ef1c) c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch \u0111\u00f3. B\u1eb1ng c\u00e1ch coi chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 m\u1ed9t m\u1ea1ng l\u01b0\u1edbi c\u00e1c m\u1ed1i quan h\u1ec7, BMM mang l\u1ea1i s\u1ef1 r\u00f5 r\u00e0ng v\u00e0 kh\u1ea3 n\u0103ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c.<\/p>\n

    Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i n\u1eb1m \u1edf kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i m\u1ee5c \u0111\u00edch<\/em> (m\u1ee5c ti\u00eau) v\u1edbi ph\u01b0\u01a1ng ti\u1ec7n<\/em> (h\u00e0nh \u0111\u1ed9ng). N\u00f3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi ho\u1ea1t \u0111\u1ed9ng trong t\u1ed5 ch\u1ee9c \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy xu\u1ea5t v\u1ec1 m\u1ed9t m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3. N\u1ebfu m\u1ed9t ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng th\u1ec3 li\u00ean k\u1ebft v\u1edbi m\u1ee5c ti\u00eau n\u00e0o, n\u00f3 s\u1ebd b\u1ecb \u0111\u00e1nh d\u1ea5u l\u00e0 l\u00e3ng ph\u00ed. N\u1ebfu m\u1ed9t m\u1ee5c ti\u00eau kh\u00f4ng c\u00f3 ph\u01b0\u01a1ng ti\u1ec7n n\u00e0o g\u1eafn k\u1ebft, n\u00f3 s\u1ebd b\u1ecb \u0111\u00e1nh d\u1ea5u l\u00e0 kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n

    C\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a Khung BMM \ud83d\udd17<\/h2>\n

    \u0110\u1ec3 hi\u1ec3u c\u00e1ch BMM kh\u1eafc ph\u1ee5c nh\u1eefng th\u1ea5t b\u1ea1i trong l\u1eadp k\u1ebf ho\u1ea1ch, c\u1ea7n ph\u1ea3i hi\u1ec3u c\u00e1c kh\u1ed1i x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng c\u1ee7a n\u00f3. M\u00f4 h\u00ecnh n\u00e0y d\u1ef1a tr\u00ean nh\u1eefng kh\u00e1i ni\u1ec7m c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u1ecbnh ngh\u0129a m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/p>\n

    1. M\u1ee5c \u0111\u00edch so v\u1edbi Ph\u01b0\u01a1ng ti\u1ec7n<\/h3>\n

    S\u1ef1 ph\u00e2n bi\u1ec7t gi\u1eefa m\u1ee5c \u0111\u00edch v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 r\u00f5 r\u00e0ng.<\/p>\n

      \n
    • M\u1ee5c \u0111\u00edch:<\/strong> \u0110\u00e2y l\u00e0 nh\u1eefng k\u1ebft qu\u1ea3 m\u00e0 t\u1ed5 ch\u1ee9c h\u01b0\u1edbng t\u1edbi. Bao g\u1ed3mM\u1ee5c ti\u00eau<\/em> (k\u1ebft qu\u1ea3 mong mu\u1ed1n) v\u00e0 M\u1ee5c ti\u00eau<\/em> (c\u00e1c ti\u00eau ch\u00ed \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau). M\u1ee5c ti\u00eau tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: \u201cCh\u00fang ta \u0111ang c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec?\u201d<\/li>\n
    • Ph\u01b0\u01a1ng ti\u1ec7n:<\/strong> \u0110\u00e2y l\u00e0 nh\u1eefng th\u1ee9 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. Bao g\u1ed3m Ho\u1ea1t \u0111\u1ed9ng<\/em> (c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n), Ngu\u1ed3n l\u1ef1c<\/em> (c\u00e1c t\u00e0i s\u1ea3n c\u1ea7n thi\u1ebft), v\u00e0 N\u0103ng l\u1ef1c<\/em> (c\u00e1c k\u1ef9 n\u0103ng ho\u1eb7c ch\u1ee9c n\u0103ng c\u1ea7n thi\u1ebft). Ph\u01b0\u01a1ng ti\u1ec7n tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: \u201cCh\u00fang ta s\u1ebd l\u00e0m th\u1ebf n\u00e0o?\u201d<\/li>\n<\/ul>\n

      Trong l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u1ed1ng, s\u1ef1 ph\u00e2n bi\u1ec7t n\u00e0y th\u01b0\u1eddng b\u1ecb m\u1edd nh\u1ea1t. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 li\u1ec7t k\u00ea \u201cT\u0103ng doanh thu\u201d l\u00e0 m\u1ee5c ti\u00eau nh\u01b0ng sau \u0111\u00f3 l\u1ea1i li\u1ec7t k\u00ea \u201cRa m\u1eaft trang web m\u1edbi\u201d c\u0169ng l\u00e0 m\u1ee5c ti\u00eau. BMM l\u00e0m r\u00f5 r\u1eb1ng trang web l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n<\/em> \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau<\/em>t\u0103ng tr\u01b0\u1edfng doanh thu.<\/p>\n

      2. T\u00e1c \u0111\u1ed9ng<\/h3>\n

      C\u00e1c doanh nghi\u1ec7p kh\u00f4ng t\u1ed3n t\u1ea1i trong kho\u1ea3ng tr\u1ed1ng. C\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u00e0nh c\u00f4ng c\u1ee7a m\u1ee5c ti\u00eau. BMM s\u1eed d\u1ee5ng kh\u00e1i ni\u1ec7m T\u00e1c \u0111\u1ed9ng<\/em>\u0111\u1ec3 b\u1ea3n \u0111\u1ed3 h\u00f3a nh\u1eefng m\u1ed1i quan h\u1ec7 n\u00e0y.<\/p>\n

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      • T\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c:<\/strong> M\u1ed9t y\u1ebfu t\u1ed1 h\u1ed7 tr\u1ee3 vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau (v\u00ed d\u1ee5: m\u1ed9t quy \u0111\u1ecbnh m\u1edbi c\u00f3 l\u1ee3i cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n).<\/li>\n
      • T\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c:<\/strong> M\u1ed9t y\u1ebfu t\u1ed1 c\u1ea3n tr\u1edf vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau (v\u00ed d\u1ee5: \u0111\u1ed1i th\u1ee7 gi\u1ea3m gi\u00e1).<\/li>\n<\/ul>\n

        B\u1eb1ng c\u00e1ch b\u1ea3n \u0111\u1ed3 h\u00f3a c\u00e1c t\u00e1c \u0111\u1ed9ng, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng qu\u1ea3n l\u00fd r\u1ee7i ro v\u00e0 c\u01a1 h\u1ed9i. Thay v\u00ec ph\u1ea3n \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i, m\u00f4 h\u00ecnh n\u00e0y gi\u00fap c\u00e1c \u0111\u1ed9i nh\u00f3m nh\u1eadn di\u1ec7n c\u00e1ch c\u00e1c thay \u0111\u1ed5i b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3.<\/p>\n

        3. Vai tr\u00f2 kinh doanh<\/h3>\n

        M\u1ee5c ti\u00eau v\u00e0 ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi nh\u1eefng th\u1ef1c th\u1ec3 tr\u1eebu t\u01b0\u1ee3ng; ch\u00fang \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi con ng\u01b0\u1eddi ho\u1eb7c c\u00e1c vai tr\u00f2. BMM li\u00ean k\u1ebft r\u00f5 r\u00e0ng \u0111\u1ed9ng c\u01a1 v\u1edbi Vai tr\u00f2 kinh doanh<\/em>. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o t\u00ednh tr\u00e1ch nhi\u1ec7m. N\u1ebfu m\u1ed9t m\u1ee5c ti\u00eau kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c, m\u00f4 h\u00ecnh s\u1ebd x\u00e1c \u0111\u1ecbnh vai tr\u00f2 n\u00e0o ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n

        L\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u1ed1ng so v\u1edbi M\u00f4 h\u00ecnh \u0111\u1ed9ng l\u1ef1c kinh doanh \ud83c\udd9a<\/h2>\n

        So s\u00e1nh hai ph\u01b0\u01a1ng ph\u00e1p n\u00e0y l\u00e0m n\u1ed5i b\u1eadt l\u00fd do t\u1ea1i sao s\u1ef1 thay \u0111\u1ed5i l\u00e0 c\u1ea7n thi\u1ebft. B\u1ea3ng sau \u0111\u00e2y n\u00eau b\u1eadt nh\u1eefng kh\u00e1c bi\u1ec7t ch\u00ednh v\u1ec1 c\u1ea5u tr\u00fac, tr\u1ecdng t\u00e2m v\u00e0 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng.<\/p>\n\n\n\n\n\n\n\n\n\n\n
        T\u00ednh n\u0103ng<\/th>\nL\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u1ed1ng<\/th>\nM\u00f4 h\u00ecnh \u0111\u1ed9ng l\u1ef1c kinh doanh (BMM)<\/th>\n<\/tr>\n<\/thead>\n
        C\u1ea5u tr\u00fac<\/strong><\/td>\nTh\u1ee9 t\u1ef1 tuy\u1ebfn t\u00ednh (danh s\u00e1ch theo chi\u1ec1u t\u1eeb tr\u00ean xu\u1ed1ng)<\/td>\n\u0110\u1ed3 th\u1ecb m\u1ea1ng l\u01b0\u1edbi (c\u00e1c m\u1ed1i quan h\u1ec7 v\u00e0 k\u1ebft n\u1ed1i)<\/td>\n<\/tr>\n
        Tr\u1ecdng t\u00e2m<\/strong><\/td>\nK\u1ebft qu\u1ea3 \u0111\u1ea7u ra v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m giao n\u1ed9p<\/td>\nK\u1ebft qu\u1ea3 v\u00e0 t\u1ea1o gi\u00e1 tr\u1ecb<\/td>\n<\/tr>\n
        T\u00ednh linh ho\u1ea1t<\/strong><\/td>\nT\u0129nh t\u1ea1i; kh\u00f3 c\u1eadp nh\u1eadt m\u00e0 kh\u00f4ng c\u1ea7n vi\u1ebft l\u1ea1i ho\u00e0n to\u00e0n<\/td>\n\u0110\u1ed9ng; d\u1ec5 d\u00e0ng theo d\u00f5i t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c thay \u0111\u1ed5i<\/td>\n<\/tr>\n
        S\u1ef1 \u0111\u1ed3ng b\u1ed9<\/strong><\/td>\nTh\u01b0\u1eddng b\u1ecb t\u00e1ch bi\u1ec7t gi\u1eefa c\u00e1c ph\u00f2ng ban<\/td>\nT\u00edch h\u1ee3p xuy\u00ean su\u1ed1t to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c<\/td>\n<\/tr>\n
        Kh\u1ea3 n\u0103ng truy xu\u1ea5t<\/strong><\/td>\nKh\u00f3 li\u00ean k\u1ebft h\u00e0nh \u0111\u1ed9ng v\u1edbi m\u1ee5c ti\u00eau<\/td>\nKh\u1ea3 n\u0103ng truy xu\u1ea5t \u0111\u1ea7y \u0111\u1ee7 t\u1eeb ho\u1ea1t \u0111\u1ed9ng \u0111\u1ebfn m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c<\/td>\n<\/tr>\n
        B\u1ed1i c\u1ea3nh b\u00ean ngo\u00e0i<\/strong><\/td>\nTh\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u1eed l\u00fd ri\u00eang bi\u1ec7t (ph\u00e2n t\u00edch SWOT)<\/td>\nT\u00edch h\u1ee3p th\u00f4ng qua c\u00e1c m\u1ed1i quan h\u1ec7 \u1ea3nh h\u01b0\u1edfng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

        So s\u00e1nh n\u00e0y cho th\u1ea5y m\u1eb7c d\u00f9 l\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u1ed1ng cung c\u1ea5p m\u1ed9t b\u1ee9c \u1ea3nh t\u0129nh, th\u00ec BMM cung c\u1ea5p m\u1ed9t b\u1ea3n \u0111\u1ed3. B\u1ea3n \u0111\u1ed3 cho th\u1ea5y \u0111\u1ecba h\u00ecnh, c\u00e1c ch\u01b0\u1edbng ng\u1ea1i v\u1eadt v\u00e0 c\u00e1c con \u0111\u01b0\u1eddng kh\u1ea3 thi. M\u1ed9t b\u1ee9c \u1ea3nh t\u0129nh ch\u1ec9 cho th\u1ea5y b\u1ea1n \u0111ang \u0111\u1ee9ng \u1edf \u0111\u00e2u v\u00e0o m\u1ed9t th\u1eddi \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

        Tri\u1ec3n khai BMM trong T\u1ed5 ch\u1ee9c c\u1ee7a B\u1ea1n \ud83c\udfd7\ufe0f<\/h2>\n

        Vi\u1ec7c \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 thay \u0111\u1ed5i t\u01b0 duy ch\u1ee9 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 thay \u0111\u1ed5i t\u00e0i li\u1ec7u. Quy tr\u00ecnh bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 then ch\u1ed1t v\u00e0 \u0111\u1ecbnh ngh\u0129a m\u1ed1i quan h\u1ec7 gi\u1eefa ch\u00fang. N\u00f3 kh\u00f4ng \u0111\u00f2i h\u1ecfi ph\u1ea7n m\u1ec1m \u0111\u1eaft ti\u1ec1n, m\u00e0 c\u1ea7n ph\u00e2n t\u00edch c\u00f3 k\u1ef7 lu\u1eadt.<\/p>\n

        B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a t\u1ed5 ch\u1ee9c<\/h3>\n

        B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau c\u1ea5p cao v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a t\u1ed5 ch\u1ee9c. Nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y c\u1ea7n r\u00f5 r\u00e0ng, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 c\u00f3 th\u1eddi h\u1ea1n c\u1ee5 th\u1ec3. Tr\u00e1nh c\u00e1c ph\u00e1t bi\u1ec3u m\u01a1 h\u1ed3. Thay v\u00ec \u201cN\u00e2ng cao d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng\u201d, h\u00e3y x\u00e1c \u0111\u1ecbnh \u201cGi\u1ea3m th\u1eddi gian ph\u1ea3n h\u1ed3i trung b\u00ecnh xu\u1ed1ng d\u01b0\u1edbi 2 gi\u1edd v\u00e0o qu\u00fd 4.\u201d<\/p>\n

        B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n<\/h3>\n

        V\u1edbi m\u1ed7i m\u1ee5c ti\u00eau, h\u00e3y x\u00e1c \u0111\u1ecbnh c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft. B\u01b0\u1edbc n\u00e0y th\u01b0\u1eddng l\u00e0m l\u1ed9 ra nh\u1eefng kho\u1ea3ng tr\u1ed1ng. B\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n m\u1ed9t m\u1ee5c ti\u00eau kh\u00f4ng c\u00f3 con \u0111\u01b0\u1eddng r\u00f5 r\u00e0ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n, ho\u1eb7c m\u1ed9t ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch chi\u1ebfn l\u01b0\u1ee3c n\u00e0o. \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n l\u00e0m s\u1ea1ch quan tr\u1ecdng.<\/p>\n

        B\u01b0\u1edbc 3: B\u1ea3n \u0111\u1ed3 h\u00f3a c\u00e1c \u1ea3nh h\u01b0\u1edfng<\/h3>\n

        Li\u1ec7t k\u00ea c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y. X\u00e1c \u0111\u1ecbnh y\u1ebfu t\u1ed1 n\u00e0o l\u00e0 t\u00edch c\u1ef1c v\u00e0 y\u1ebfu t\u1ed1 n\u00e0o l\u00e0 ti\u00eau c\u1ef1c. \u0110i\u1ec1u n\u00e0y gi\u00fap qu\u1ea3n l\u00fd r\u1ee7i ro v\u00e0 ph\u00e1t hi\u1ec7n c\u01a1 h\u1ed9i. N\u00f3 chuy\u1ec3n cu\u1ed9c tr\u00f2 chuy\u1ec7n t\u1eeb \u201cCh\u00fang ta mu\u1ed1n g\u00ec?\u201d sang \u201c\u0110i\u1ec1u g\u00ec c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf ch\u00fang ta?\u201d<\/p>\n

        B\u01b0\u1edbc 4: Ph\u00e2n c\u00f4ng vai tr\u00f2<\/h3>\n

        Li\u00ean k\u1ebft c\u00e1c m\u1ee5c ti\u00eau v\u00e0 ho\u1ea1t \u0111\u1ed9ng v\u1edbi c\u00e1c vai tr\u00f2 kinh doanh c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra tr\u00e1ch nhi\u1ec7m s\u1edf h\u1eefu. Khi c\u00e1c vai tr\u00f2 \u0111\u01b0\u1ee3c ph\u00e2n c\u00f4ng, tr\u00e1ch nhi\u1ec7m \u0111\u01b0\u1ee3c x\u00e1c l\u1eadp. N\u00f3 c\u0169ng l\u00e0m n\u1ed5i b\u1eadt c\u00e1c m\u00e2u thu\u1eabn khi nhi\u1ec1u vai tr\u00f2 c\u00f9ng tuy\u00ean b\u1ed1 tr\u00e1ch nhi\u1ec7m cho c\u00f9ng m\u1ed9t ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c m\u1ee5c ti\u00eau.<\/p>\n

        B\u01b0\u1edbc 5: L\u1eb7p l\u1ea1i v\u00e0 duy tr\u00ec<\/h3>\n

        M\u00f4 h\u00ecnh kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t thi\u1ebft l\u1eadp m\u1ed9t l\u1ea7n. Khi m\u00f4i tr\u01b0\u1eddng kinh doanh thay \u0111\u1ed5i, c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n ph\u1ea3i \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o chi\u1ebfn l\u01b0\u1ee3c v\u1eabn c\u00f2n ph\u00f9 h\u1ee3p. C\u00e1c cu\u1ed9c \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh k\u1ef3 gi\u00fap duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n.<\/p>\n

        \u0110o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng v\u00e0 s\u1ef1 nh\u1ea5t qu\u00e1n \ud83d\udcca<\/h2>\n

        M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf l\u1edbn nh\u1ea5t khi s\u1eed d\u1ee5ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh l\u00e0 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng s\u1ef1 nh\u1ea5t qu\u00e1n. Trong c\u00e1c m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u1ed1ng, th\u00e0nh c\u00f4ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng vi\u1ec7c ho\u00e0n th\u00e0nh d\u1ef1 \u00e1n. Trong BMM, th\u00e0nh c\u00f4ng \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/p>\n

        Xem x\u00e9t c\u00e1c ch\u1ec9 s\u1ed1 sau:<\/p>\n

          \n
        • \u0110i\u1ec3m kh\u1ea3 n\u0103ng truy xu\u1ea5t:<\/strong>T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y c\u00f3 th\u1ec3 truy xu\u1ea5t ng\u01b0\u1ee3c l\u1ea1i m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c l\u00e0 bao nhi\u00eau?<\/li>\n
        • T\u1ef7 l\u1ec7 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau:<\/strong>C\u00f3 bao nhi\u00eau m\u1ee5c ti\u00eau \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ea1t \u0111\u01b0\u1ee3c trong khung th\u1eddi gian m\u1ee5c ti\u00eau?<\/li>\n
        • \u0110\u1ed9 nh\u1ea1y \u1ea3nh h\u01b0\u1edfng:<\/strong>M\u1ed9t thay \u0111\u1ed5i trong y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau bao nhi\u00eau?<\/li>\n
        • Hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c:<\/strong>C\u00e1c ngu\u1ed3n l\u1ef1c c\u00f3 \u0111ang \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u1ed7 tr\u1ee3 tr\u1ef1c ti\u1ebfp cho m\u1ee5c \u0111\u00edch kh\u00f4ng?<\/li>\n<\/ul>\n

          C\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y cung c\u1ea5p m\u1ed9t v\u00f2ng ph\u1ea3n h\u1ed3i. N\u1ebfu \u0111i\u1ec3m kh\u1ea3 n\u0103ng truy xu\u1ea5t gi\u1ea3m, \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y t\u1ed5 ch\u1ee9c \u0111ang l\u1ec7ch h\u01b0\u1edbng. N\u1ebfu t\u1ef7 l\u1ec7 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau th\u1ea5p, \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n kh\u00f4ng \u0111\u1ee7 ho\u1eb7c c\u00e1c m\u1ee5c ti\u00eau l\u00e0 kh\u00f4ng th\u1ef1c t\u1ebf.<\/p>\n

          Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u1ea7n tr\u00e1nh \u26a0\ufe0f<\/h2>\n

          Ngay c\u1ea3 v\u1edbi m\u1ed9t khung n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc, vi\u1ec7c tri\u1ec3n khai v\u1eabn c\u00f3 th\u1ec3 sai l\u1ec7ch. Nh\u1eadn th\u1ee9c v\u1ec1 nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn gi\u00fap \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng.<\/p>\n

            \n
          • Qu\u00e1 m\u00f4 h\u00ecnh h\u00f3a:<\/strong>T\u1ea1o ra m\u1ed9t m\u00f4 h\u00ecnh qu\u00e1 ph\u1ee9c t\u1ea1p \u0111\u1ec3 c\u00f3 th\u1ec3 h\u1eefu \u00edch. B\u1eaft \u0111\u1ea7u \u0111\u01a1n gi\u1ea3n v\u00e0 ch\u1ec9 th\u00eam chi ti\u1ebft \u1edf nh\u1eefng n\u01a1i th\u1ef1c s\u1ef1 mang l\u1ea1i gi\u00e1 tr\u1ecb.<\/li>\n
          • Thi\u1ebfu s\u1ef1 \u0111\u1ed3ng thu\u1eadn t\u1eeb c\u00e1c b\u00ean li\u00ean quan:<\/strong>N\u1ebfu nh\u1eefng ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c kh\u00f4ng hi\u1ec3u ho\u1eb7c kh\u00f4ng \u0111\u1ed3ng t\u00ecnh v\u1edbi c\u00e1c m\u1ee5c ti\u00eau, m\u00f4 h\u00ecnh s\u1ebd th\u1ea5t b\u1ea1i. Vi\u1ec7c tham gia v\u00e0o qu\u00e1 tr\u00ecnh m\u00f4 h\u00ecnh h\u00f3a l\u00e0 \u0111i\u1ec1u then ch\u1ed1t.<\/li>\n
          • B\u1ecf qua y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi:<\/strong>C\u00e1c m\u1ee5c ti\u00eau v\u00e0 ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi con ng\u01b0\u1eddi. M\u00f4 h\u00ecnh ph\u1ea3i t\u00f4n tr\u1ecdng n\u0103ng l\u1ef1c v\u00e0 gi\u1edbi h\u1ea1n c\u1ee7a l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng.<\/li>\n
          • Xem n\u00f3 nh\u01b0 m\u1ed9t c\u00f4ng vi\u1ec7c m\u1ed9t l\u1ea7n:<\/strong>BMM kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t d\u1ef1 \u00e1n; \u0111\u00f3 l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n. N\u00f3 \u0111\u00f2i h\u1ecfi duy tr\u00ec v\u00e0 \u0111\u00e1nh gi\u00e1 li\u00ean t\u1ee5c.<\/li>\n
          • Nh\u1ea7m l\u1eabn ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 m\u1ee5c \u0111\u00edch:<\/strong>\u0110\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi m\u1ee5c ti\u00eau. M\u1ed9t ho\u1ea1t \u0111\u1ed9ng l\u00e0 m\u1ed9t b\u01b0\u1edbc; m\u1ed9t m\u1ee5c ti\u00eau l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn.<\/li>\n<\/ul>\n

            Suy ngh\u0129 cu\u1ed1i c\u00f9ng v\u1ec1 s\u1ef1 r\u00f5 r\u00e0ng chi\u1ebfn l\u01b0\u1ee3c \ud83d\udca1<\/h2>\n

            S\u1ef1 th\u1ea5t b\u1ea1i trong quy ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u1ed1ng hi\u1ebfm khi do thi\u1ebfu tham v\u1ecdng. Th\u01b0\u1eddng l\u00e0 do thi\u1ebfu k\u1ebft n\u1ed1i. Khi m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa ph\u00f2ng h\u1ecdp c\u1ea5p cao v\u00e0 tuy\u1ebfn \u0111\u1ea7u b\u1ecb \u0111\u1ee9t \u0111o\u1ea1n, chi\u1ebfn l\u01b0\u1ee3c tr\u1edf th\u00e0nh chuy\u1ec7n t\u01b0\u1edfng t\u01b0\u1ee3ng.<\/p>\n

            M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh cung c\u1ea5p m\u1ed9t gi\u1ea3i ph\u00e1p b\u1eb1ng c\u00e1ch ch\u00ednh th\u1ee9c h\u00f3a nh\u1eefng m\u1ed1i li\u00ean k\u1ebft n\u00e0y. N\u00f3 bu\u1ed9c c\u00e1c t\u1ed5 ch\u1ee9c ph\u1ea3i x\u00e1c \u0111\u1ecbnh kh\u00f4ng ch\u1ec9 m\u1ee5c ti\u00eau h\u1ecd mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c, m\u00e0 c\u00f2n c\u00e1ch th\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c, ai s\u1ebd th\u1ef1c hi\u1ec7n v\u00e0 nh\u1eefng g\u00ec c\u00f3 th\u1ec3 c\u1ea3n tr\u1edf. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac n\u00e0y, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 chuy\u1ec3n t\u1eeb qu\u1ea3n l\u00fd ph\u1ea3n \u1ee9ng sang s\u1ef1 ph\u1ed1i h\u1ee3p ch\u1ee7 \u0111\u1ed9ng.<\/p>\n

            Th\u00e0nh c\u00f4ng chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch ho\u00e0n h\u1ea3o. N\u00f3 n\u1eb1m \u1edf vi\u1ec7c c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng r\u00f5 r\u00e0ng, linh ho\u1ea1t v\u00e0 c\u00f3 th\u1ec3 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c v\u1ec1 \u0111\u1ed9ng l\u1ef1c. Khi m\u1ed7i nh\u00e2n vi\u00ean hi\u1ec3u \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd \u0111\u00f3ng g\u00f3p nh\u01b0 th\u1ebf n\u00e0o v\u00e0o s\u1ee9 m\u1ec7nh l\u1edbn h\u01a1n, vi\u1ec7c th\u1ef1c hi\u1ec7n tr\u1edf n\u00ean t\u1ef1 nhi\u00ean thay v\u00ec b\u1ecb \u00e9p bu\u1ed9c. S\u1ef1 r\u00f5 r\u00e0ng n\u00e0y l\u00e0 n\u1ec1n t\u1ea3ng cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng v\u00e0 kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i trong th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng.<\/p>\n

            Vi\u1ec7c \u00e1p d\u1ee5ng BMM l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ef1 r\u00f5 r\u00e0ng. N\u00f3 gi\u1ea3m thi\u1ec3u ti\u1ebfng \u1ed3n t\u1eeb nh\u1eefng \u01b0u ti\u00ean m\u00e2u thu\u1eabn v\u00e0 l\u00e0m n\u1ed5i b\u1eadt con \u0111\u01b0\u1eddng ph\u00eda tr\u01b0\u1edbc. \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o mu\u1ed1n thu h\u1eb9p kho\u1ea3ng c\u00e1ch gi\u1eefa t\u1ea7m nh\u00ecn v\u00e0 th\u1ef1c t\u1ebf, M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh cung c\u1ea5p ki\u1ebfn tr\u00fac c\u1ea7n thi\u1ebft \u0111\u1ec3 chi\u1ebfn l\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng th\u1ef1c t\u1ebf, ch\u1ee9 kh\u00f4ng ch\u1ec9 tr\u00ean gi\u1ea5y.<\/p>\n","protected":false},"excerpt":{"rendered":"

            C\u00e1c t\u1ed5 ch\u1ee9c th\u01b0\u1eddng \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c \u0111\u00e1ng k\u1ec3 v\u00e0o l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c, ch\u1ec9 \u0111\u1ec3 th\u1ea5y nh\u1eefng k\u1ebf ho\u1ea1ch \u0111\u00f3 b\u1ecb b\u1ecf qu\u00ean tr\u00ean k\u1ec7. Kho\u1ea3ng c\u00e1ch…<\/p>\n","protected":false},"author":1,"featured_media":180,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"T\u1ea1i sao quy ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c th\u1ea5t b\u1ea1i v\u00e0 BMM kh\u1eafc ph\u1ee5c n\u00f3 nh\u01b0 th\u1ebf n\u00e0o \ud83d\udcc9\ud83d\udcc8","_yoast_wpseo_metadesc":"Kh\u00e1m ph\u00e1 l\u00fd do t\u1ea1i sao quy ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng th\u1ea5t b\u1ea1i. H\u1ecdc c\u00e1ch M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh (BMM) li\u00ean k\u1ebft m\u1ee5c ti\u00eau v\u1edbi th\u1ef1c thi \u0111\u1ec3 \u0111\u1ea1t t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.","inline_featured_image":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[13],"tags":[10,12],"class_list":["post-179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-motivation-model","tag-academic","tag-business-motivation-model"],"yoast_head":"\nT\u1ea1i sao quy ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c th\u1ea5t b\u1ea1i v\u00e0 BMM kh\u1eafc ph\u1ee5c n\u00f3 nh\u01b0 th\u1ebf n\u00e0o \ud83d\udcc9\ud83d\udcc8<\/title>\n<meta name=\"description\" content=\"Kh\u00e1m ph\u00e1 l\u00fd do t\u1ea1i sao quy ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng th\u1ea5t b\u1ea1i. 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