{"id":101,"date":"2026-03-30T05:54:14","date_gmt":"2026-03-30T05:54:14","guid":{"rendered":"https:\/\/www.we-notes.com\/vn\/beginner-guide-enterprise-business-motivation-models\/"},"modified":"2026-03-30T05:54:14","modified_gmt":"2026-03-30T05:54:14","slug":"beginner-guide-enterprise-business-motivation-models","status":"publish","type":"post","link":"https:\/\/www.we-notes.com\/vn\/beginner-guide-enterprise-business-motivation-models\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn d\u00e0nh cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u v\u1ec1 vi\u1ec7c hi\u1ec3u m\u00f4 h\u00ecnh \u0111\u1ed9ng l\u1ef1c kinh doanh doanh nghi\u1ec7p"},"content":{"rendered":"

Trong b\u1ed1i c\u1ea3nh ph\u1ee9c t\u1ea1p c\u1ee7a ki\u1ebfn tr\u00fac doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i, c\u00e1c t\u1ed5 ch\u1ee9c th\u01b0\u1eddng g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c th\u1ed1ng nh\u1ea5t. C\u00e1c k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c n\u1eb1m im tr\u00ean k\u1ec7 trong khi c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y l\u1ea1i \u0111i theo h\u01b0\u1edbng kh\u00e1c. Kho\u1ea3ng c\u00e1ch n\u00e0y th\u01b0\u1eddng xu\u1ea5t ph\u00e1t t\u1eeb s\u1ef1 thi\u1ebfu r\u00f5 r\u00e0ng v\u1ec1t\u1ea1i sao<\/strong>nh\u1eefng h\u00e0nh \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh (BMM) cung c\u1ea5p m\u1ed9t khung c\u1ea5u tr\u00fac \u0111\u1ec3 gi\u1ea3i quy\u1ebft th\u00e1ch th\u1ee9c n\u00e0y. N\u00f3 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 b\u1ea3n \u0111\u1ed3 cho \u00fd \u0111\u1ecbnh t\u1ed5 ch\u1ee9c, k\u1ebft n\u1ed1i c\u00e1c kh\u00e1t v\u1ecdng c\u1ea5p cao v\u1edbi c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3.<\/p>\n

H\u01b0\u1edbng d\u1eabn n\u00e0y kh\u00e1m ph\u00e1 c\u00e1c y\u1ebfu t\u1ed1 n\u1ec1n t\u1ea3ng c\u1ee7a M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh. Ch\u00fang ta s\u1ebd xem x\u00e9t c\u00e1ch c\u00e1c m\u1ee5c ti\u00eau, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t k\u1ebf ho\u1ea1ch kinh doanh th\u1ed1ng nh\u1ea5t. D\u00f9 b\u1ea1n l\u00e0 nh\u00e0 ph\u00e2n t\u00edch kinh doanh, b\u00ean li\u00ean quan hay ki\u1ebfn tr\u00fac s\u01b0, vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c c\u01a1 ch\u1ebf n\u00e0y l\u00e0 thi\u1ebft y\u1ebfu cho qu\u1ea3n l\u00fd doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3.<\/p>\n

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\"Whimsical<\/figure>\n<\/div>\n

\ud83e\udde9 M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh l\u00e0 g\u00ec?<\/h2>\n

M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh l\u00e0 m\u1ed9t khung chu\u1ea9n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 bi\u1ec3u di\u1ec5n \u0111\u1ed9ng l\u1ef1c cho m\u1ed9t s\u00e1ng ki\u1ebfn kinh doanh. N\u00f3 kh\u00f4ng quy \u0111\u1ecbnh c\u00e1ch m\u1ed9t doanh nghi\u1ec7p n\u00ean ho\u1ea1t \u0111\u1ed9ng; thay v\u00e0o \u0111\u00f3, n\u00f3 cung c\u1ea5p t\u1eeb v\u1ef1ng v\u00e0 c\u1ea5u tr\u00fac \u0111\u1ec3 m\u00f4 t\u1ea3 c\u00e1ch m\u1ed9t doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng. N\u00f3 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n:<\/p>\n

    \n
  • T\u1ed5 ch\u1ee9c mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec? \ud83c\udfaf<\/li>\n
  • \u0110i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y t\u1ed5 ch\u1ee9c h\u00e0nh \u0111\u1ed9ng? \ud83d\udcc9<\/li>\n
  • S\u1ef1 th\u00e0nh c\u00f4ng s\u1ebd \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng nh\u01b0 th\u1ebf n\u00e0o? \ud83d\udcca<\/li>\n
  • Nh\u1eefng b\u01b0\u1edbc n\u00e0o c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3? \ud83d\udeb6<\/li>\n<\/ul>\n

    Kh\u00e1c v\u1edbi c\u00e1c k\u1ef9 thu\u1eadt m\u00f4 h\u00ecnh h\u00f3a kh\u00e1c t\u1eadp trung v\u00e0o quy tr\u00ecnh ho\u1eb7c c\u1ea5u tr\u00fac d\u1eef li\u1ec7u, BMM t\u1eadp trung v\u00e0o\u00fd \u0111\u1ecbnh<\/strong>. N\u00f3 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa t\u1ea7m nh\u00ecn kinh doanh v\u00e0 vi\u1ec7c th\u1ef1c thi k\u1ef9 thu\u1eadt. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh \u0111\u1ed9ng l\u1ef1c \u0111\u1eb1ng sau m\u1ed9t y\u00eau c\u1ea7u, c\u00e1c \u0111\u1ed9i nh\u00f3m c\u00f3 th\u1ec3 \u01b0u ti\u00ean nh\u1eefng c\u00f4ng vi\u1ec7c th\u1ef1c s\u1ef1 mang l\u1ea1i gi\u00e1 tr\u1ecb.<\/p>\n

    \ud83c\udfd7\ufe0f C\u00e1c th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a m\u00f4 h\u00ecnh<\/h2>\n

    \u1ede trung t\u00e2m c\u1ee7a khung BMM l\u00e0 s\u00e1u y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y t\u1ea1o n\u00ean c\u00e1c kh\u1ed1i x\u00e2y d\u1ef1ng c\u1ee7a b\u1ea5t k\u1ef3 m\u00f4 h\u00ecnh \u0111\u1ed9ng l\u1ef1c n\u00e0o. Vi\u1ec7c hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa ch\u00fang l\u00e0 \u0111i\u1ec1u thi\u1ebft y\u1ebfu \u0111\u1ec3 m\u00f4 h\u00ecnh h\u00f3a ch\u00ednh x\u00e1c.<\/p>\n

    1. M\u1ee5c ti\u00eau<\/h3>\n

    M\u1ee5c ti\u00eau \u0111\u1ea1i di\u1ec7n cho k\u1ebft qu\u1ea3 mong mu\u1ed1n. Ch\u00fang l\u00e0 nh\u1eefng \u0111i\u1ec3m \u0111\u1ebfn m\u00e0 t\u1ed5 ch\u1ee9c h\u01b0\u1edbng t\u1edbi. M\u1ed9t m\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t h\u00e0nh \u0111\u1ed9ng; \u0111\u00f3 l\u00e0 tr\u1ea1ng th\u00e1i t\u1ed3n t\u1ea1i ho\u1eb7c m\u1ed9t k\u1ebft qu\u1ea3. V\u00ed d\u1ee5, \u201cT\u0103ng th\u1ecb ph\u1ea7n\u201d l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau. \u201cTung ra s\u1ea3n ph\u1ea9m m\u1edbi\u201d l\u00e0 m\u1ed9t h\u00e0nh \u0111\u1ed9ng.<\/p>\n

      \n
    • \u0110\u1eb7c \u0111i\u1ec3m:<\/strong>M\u1ee5c ti\u00eau l\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng, kh\u1ea3 thi v\u00e0 c\u00f3 th\u1eddi h\u1ea1n.<\/li>\n
    • M\u1ee5c \u0111\u00edch:<\/strong>Ch\u00fang cung c\u1ea5p \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 s\u1ef1 t\u1eadp trung.<\/li>\n
    • V\u00ed d\u1ee5:<\/strong>\u201c\u0110\u1ea1t \u0111\u01b0\u1ee3c th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng h\u1ec7 th\u1ed1ng 99,9% v\u00e0o qu\u00fd 4.\u201d<\/li>\n<\/ul>\n

      2. C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng<\/h3>\n

      C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 th\u00fac \u0111\u1ea9y, \u0111\u1ed9ng vi\u00ean ho\u1eb7c c\u1ea3n tr\u1edf vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. Ch\u00fang c\u00f3 th\u1ec3 l\u00e0 t\u00edch c\u1ef1c ho\u1eb7c ti\u00eau c\u1ef1c. M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng l\u00e0 n\u1ed9i b\u1ed9, ch\u1eb3ng h\u1ea1n nh\u01b0 v\u0103n h\u00f3a c\u00f4ng ty ho\u1eb7c h\u1ea1n ch\u1ebf ng\u00e2n s\u00e1ch. M\u1ed9t s\u1ed1 kh\u00e1c l\u00e0 b\u00ean ngo\u00e0i, ch\u1eb3ng h\u1ea1n nh\u01b0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng ho\u1eb7c thay \u0111\u1ed5i quy \u0111\u1ecbnh.<\/p>\n

        \n
      • C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c:<\/strong>Ngu\u1ed3n l\u1ef1c, nh\u00e2n s\u1ef1 c\u00f3 tay ngh\u1ec1, c\u00e1c quy \u0111\u1ecbnh thu\u1eadn l\u1ee3i.<\/li>\n
      • C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c:<\/strong>H\u00e0nh \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, chi ph\u00ed t\u0103ng cao, n\u1ee3 c\u00f4ng ngh\u1ec7 c\u0169.<\/li>\n
      • Vai tr\u00f2:<\/strong>H\u1ecd gi\u1ea3i th\u00edcht\u1ea1i sao<\/em>m\u1ed9t m\u1ee5c ti\u00eau t\u1ed3n t\u1ea1i hay t\u1ea1i sao n\u00f3 kh\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/li>\n<\/ul>\n

        3. Chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n

        Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 nh\u1eefng k\u1ebf ho\u1ea1ch ho\u1eb7c c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. Ch\u00fang l\u00e0 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p c\u1ea5p cao \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng trong b\u1ed1i c\u1ea3nh \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi c\u00e1c m\u1ee5c ti\u00eau v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn gi\u1eefa c\u00e1c con \u0111\u01b0\u1eddng kh\u00e1c nhau.<\/p>\n

          \n
        • Ch\u1ee9c n\u0103ng:<\/strong>K\u1ebft n\u1ed1i m\u1ee5c ti\u00eau v\u1edbi c\u00e1c chi\u1ebfn thu\u1eadt.<\/li>\n
        • B\u1ea3n ch\u1ea5t:<\/strong>C\u1ea5p cao v\u00e0 th\u01b0\u1eddng mang t\u00ednh d\u00e0i h\u1ea1n.<\/li>\n
        • V\u00ed d\u1ee5:<\/strong>\u201c\u00c1p d\u1ee5ng h\u1ea1 t\u1ea7ng l\u1ea5y \u0111\u00e1m m\u00e2y l\u00e0m \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u.\u201d<\/li>\n<\/ul>\n

          4. Chi\u1ebfn thu\u1eadt<\/h3>\n

          Chi\u1ebfn thu\u1eadt l\u00e0 nh\u1eefng b\u01b0\u1edbc c\u1ee5 th\u1ec3 ho\u1eb7c h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c. Trong khi chi\u1ebfn l\u01b0\u1ee3c l\u00e0 y\u1ebfu t\u1ed1 ‘l\u00e0m th\u1ebf n\u00e0o’ \u1edf c\u1ea5p \u0111\u1ed9 cao, th\u00ec chi\u1ebfn thu\u1eadt l\u00e0 y\u1ebfu t\u1ed1 ‘l\u00e0 g\u00ec’ \u1edf c\u1ea5p \u0111\u1ed9 chi ti\u1ebft. Ch\u00fang l\u00e0 c\u00e1c c\u00f4ng vi\u1ec7c th\u1ef1c t\u1ebf m\u00e0 c\u00e1c \u0111\u1ed9i nh\u00f3m th\u1ef1c hi\u1ec7n.<\/p>\n

            \n
          • Ch\u1ee9c n\u0103ng:<\/strong>Th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n
          • B\u1ea3n ch\u1ea5t:<\/strong>V\u1eadn h\u00e0nh v\u00e0 ng\u1eafn h\u1ea1n.<\/li>\n
          • V\u00ed d\u1ee5:<\/strong>\u201cChuy\u1ec3n d\u1ecbch c\u00e1c m\u00e1y ch\u1ee7 c\u01a1 s\u1edf d\u1eef li\u1ec7u sang \u0111\u00e1m m\u00e2y.\u201d<\/li>\n<\/ul>\n

            5. Ch\u1ec9 s\u1ed1<\/h3>\n

            Ch\u1ec9 s\u1ed1 l\u00e0 nh\u1eefng th\u01b0\u1edbc \u0111o \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c m\u1ee5c ti\u00eau, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt. Ch\u00fang cung c\u1ea5p d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh xem ti\u1ebfn \u0111\u1ed9 c\u00f3 \u0111ang \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n hay kh\u00f4ng.<\/p>\n

              \n
            • Ch\u1ee9c n\u0103ng:<\/strong>\u0110o l\u01b0\u1eddng th\u00e0nh c\u00f4ng.<\/li>\n
            • Lo\u1ea1i:<\/strong> KPIs (Ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh), OKRs (M\u1ee5c ti\u00eau v\u00e0 K\u1ebft qu\u1ea3 ch\u00ednh).<\/li>\n
            • V\u00ed d\u1ee5:<\/strong>\u201cTh\u1eddi gian ph\u1ea3n h\u1ed3i trung b\u00ecnh d\u01b0\u1edbi 200ms.\u201d<\/li>\n<\/ul>\n

              6. \u0110\u00e1nh gi\u00e1<\/h3>\n

              C\u00e1c \u0111\u00e1nh gi\u00e1 l\u00e0 nh\u1eefng nh\u1eadn \u0111\u1ecbnh ho\u1eb7c \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean c\u00e1c ch\u1ec9 s\u1ed1. Ch\u00fang x\u00e1c \u0111\u1ecbnh tr\u1ea1ng th\u00e1i hi\u1ec7n t\u1ea1i c\u1ee7a m\u00f4 h\u00ecnh. M\u1ed9t \u0111\u00e1nh gi\u00e1 s\u1ebd cho b\u1ea1n bi\u1ebft m\u1ee5c ti\u00eau c\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ea1t, \u0111\u1ea1t m\u1ed9t ph\u1ea7n hay b\u1ecb b\u1ecf l\u1ee1.<\/p>\n

                \n
              • Ch\u1ee9c n\u0103ng:<\/strong>X\u00e1c minh hi\u1ec7u su\u1ea5t.<\/li>\n
              • K\u1ebft qu\u1ea3:<\/strong>Tr\u1ea1ng th\u00e1i Xanh, V\u00e0ng ho\u1eb7c \u0110\u1ecf.<\/li>\n
              • V\u00ed d\u1ee5:<\/strong>\u201cTh\u1eddi gian ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ec7 th\u1ed1ng hi\u1ec7n \u0111ang \u1edf m\u1ee9c 99,5%.\u201d<\/li>\n<\/ul>\n\n\n\n\n\n\n\n\n\n\n
                Y\u1ebfu t\u1ed1<\/th>\nC\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi<\/th>\nTr\u1ecdng t\u00e2m<\/th>\n<\/tr>\n<\/thead>\n
                M\u1ee5c ti\u00eau<\/strong><\/td>\nCh\u00fang ta mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec?<\/td>\nK\u1ebft qu\u1ea3 mong mu\u1ed1n<\/td>\n<\/tr>\n
                C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng<\/strong><\/td>\n\u0110i\u1ec1u g\u00ec \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng c\u1ee7a ch\u00fang ta?<\/td>\n\u0110\u1ed9ng l\u1ef1c v\u00e0 r\u00e0o c\u1ea3n<\/td>\n<\/tr>\n
                Chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/td>\nCh\u00fang ta s\u1ebd ti\u1ebfp c\u1eadn v\u1ea5n \u0111\u1ec1 nh\u01b0 th\u1ebf n\u00e0o?<\/td>\nK\u1ebf ho\u1ea1ch c\u1ea5p cao<\/td>\n<\/tr>\n
                Chi\u1ebfn thu\u1eadt<\/strong><\/td>\nCh\u00fang ta s\u1ebd th\u1ef1c hi\u1ec7n nh\u1eefng b\u01b0\u1edbc c\u1ee5 th\u1ec3 n\u00e0o?<\/td>\nTh\u1ef1c hi\u1ec7n<\/td>\n<\/tr>\n
                Ch\u1ec9 s\u1ed1<\/strong><\/td>\nCh\u00fang ta \u0111o l\u01b0\u1eddng ti\u1ebfn \u0111\u1ed9 nh\u01b0 th\u1ebf n\u00e0o?<\/td>\nD\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/td>\n<\/tr>\n
                \u0110\u00e1nh gi\u00e1<\/strong><\/td>\nTr\u1ea1ng th\u00e1i hi\u1ec7n t\u1ea1i l\u00e0 g\u00ec?<\/td>\n\u0110\u00e1nh gi\u00e1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                \ud83d\udd17 C\u00e1c m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1<\/h2>\n

                S\u1ee9c m\u1ea1nh c\u1ee7a M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh n\u1eb1m \u1edf c\u00e1c m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y. Ch\u00fang kh\u00f4ng t\u1ed3n t\u1ea1i m\u1ed9t c\u00e1ch t\u00e1ch bi\u1ec7t. M\u1ed9t m\u1ee5c ti\u00eau m\u00e0 kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c l\u00e0 m\u1ed9t mong \u01b0\u1edbc. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u00e0 kh\u00f4ng c\u00f3 chi\u1ebfn thu\u1eadt l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch kh\u00f4ng bao gi\u1edd x\u1ea3y ra. Vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c m\u1ed1i quan h\u1ec7 ph\u1ee5 thu\u1ed9c n\u00e0y \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n.<\/p>\n

                M\u1ed1i quan h\u1ec7 gi\u1eefa M\u1ee5c ti\u00eau v\u00e0 C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng<\/h3>\n

                C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn M\u1ee5c ti\u00eau. Ch\u00fang gi\u1ea3i th\u00edch b\u1ed1i c\u1ea3nh. M\u1ed9t y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c h\u1ed7 tr\u1ee3 m\u1ee5c ti\u00eau, trong khi y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c c\u1ea3n tr\u1edf n\u00f3. V\u00ed d\u1ee5, m\u1ee5c ti\u00eau “Gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh” c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c b\u1edfi “C\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a m\u1edbi” v\u00e0 b\u1ecb \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c b\u1edfi “T\u1ef7 l\u1ec7 nh\u00e2n vi\u00ean ngh\u1ec9 vi\u1ec7c”. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh nh\u1eefng m\u1ed1i quan h\u1ec7 n\u00e0y gi\u00fap qu\u1ea3n l\u00fd r\u1ee7i ro hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

                M\u1ed1i quan h\u1ec7 gi\u1eefa Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 M\u1ee5c ti\u00eau<\/h3>\n

                Chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb7c bi\u1ec7t nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c M\u1ee5c ti\u00eau. M\u1ed9t m\u1ee5c ti\u00eau duy nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c. V\u00ed d\u1ee5, m\u1ee5c ti\u00eau “N\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng” c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi chi\u1ebfn l\u01b0\u1ee3c “N\u00e2ng cao \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 h\u1ed7 tr\u1ee3” v\u00e0 chi\u1ebfn l\u01b0\u1ee3c “Tri\u1ec3n khai C\u1ed5ng d\u1ecbch v\u1ee5 t\u1ef1 ph\u1ee5c v\u1ee5”. S\u1ef1 linh ho\u1ea1t n\u00e0y cho ph\u00e9p c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn \u0111a d\u1ea1ng \u0111\u1ed1i v\u1edbi m\u1ed9t m\u1ee5c ti\u00eau duy nh\u1ea5t.<\/p>\n

                M\u1ed1i quan h\u1ec7 gi\u1eefa Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 Chi\u1ebfn thu\u1eadt<\/h3>\n

                Chi\u1ebfn thu\u1eadt l\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 nh\u1eb1m th\u1ef1c hi\u1ec7n Chi\u1ebfn l\u01b0\u1ee3c. N\u1ebfu chi\u1ebfn l\u01b0\u1ee3c l\u00e0 b\u1ea3n v\u1ebd thi\u1ebft k\u1ebf, th\u00ec chi\u1ebfn thu\u1eadt l\u00e0 nh\u1eefng vi\u00ean g\u1ea1ch. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 “M\u1edf r\u1ed9ng sang th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c2u” \u0111\u00f2i h\u1ecfi c\u00e1c chi\u1ebfn thu\u1eadt nh\u01b0 “Tuy\u1ec3n d\u1ee5ng \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng” v\u00e0 “D\u1ecbch t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb”. S\u1ef1 ph\u00e2n c\u1ea5p n\u00e0y \u0111\u1ea3m b\u1ea3o c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y ph\u00f9 h\u1ee3p v\u1edbi k\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3.<\/p>\n

                Ch\u1ec9 s\u1ed1 v\u00e0 \u0110\u00e1nh gi\u00e1<\/h3>\n

                Ch\u1ec9 s\u1ed1 cung c\u1ea5p d\u1eef li\u1ec7u cho \u0110\u00e1nh gi\u00e1. B\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ed9t m\u1ee5c ti\u00eau n\u1ebfu kh\u00f4ng \u0111o l\u01b0\u1eddng n\u00f3. Ch\u1ec9 s\u1ed1 cung c\u1ea5p d\u1eef li\u1ec7u th\u00f4, trong khi \u0110\u00e1nh gi\u00e1 cung c\u1ea5p c\u00e1ch di\u1ec5n gi\u1ea3i. V\u00ed d\u1ee5, ch\u1ec9 s\u1ed1 “S\u1ed1 l\u01b0\u1ee3ng l\u1ed7i \u0111\u01b0\u1ee3c b\u00e1o c\u00e1o” l\u00e0 d\u1eef li\u1ec7u th\u00f4. \u0110\u00e1nh gi\u00e1 “Ch\u1ea5t l\u01b0\u1ee3ng \u0111ang suy gi\u1ea3m” l\u00e0 c\u00e1ch di\u1ec5n gi\u1ea3i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 k\u00edch ho\u1ea1t ph\u1ea3n \u1ee9ng.<\/p>\n

                \ud83d\udccb C\u00e1c b\u01b0\u1edbc tri\u1ec3n khai<\/h2>\n

                X\u00e2y d\u1ef1ng M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh \u0111\u00f2i h\u1ecfi k\u1ef7 lu\u1eadt v\u00e0 s\u1ef1 h\u1ee3p t\u00e1c. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 ho\u1ea1t \u0111\u1ed9ng m\u1ed9t l\u1ea7n m\u00e0 l\u00e0 m\u1ed9t th\u1ef1c h\u00e0nh s\u1ed1ng \u0111\u1ed9ng. C\u00e1c b\u01b0\u1edbc sau \u0111\u00e2y n\u00eau r\u00f5 c\u00e1ch ti\u1ebfp c\u1eadn ti\u00eau chu\u1ea9n \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh.<\/p>\n

                  \n
                1. X\u00e1c \u0111\u1ecbnh c\u00e1c b\u00ean li\u00ean quan:<\/strong>Tham gia v\u00e0o qu\u00e1 tr\u00ecnh v\u1edbi ban l\u00e3nh \u0111\u1ea1o v\u00e0 nh\u1eefng ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh then ch\u1ed1t. \u00dd ki\u1ebfn c\u1ee7a h\u1ecd l\u00e0 thi\u1ebft y\u1ebfu \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau v\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng ch\u00ednh x\u00e1c.<\/li>\n
                2. X\u00e1c \u0111\u1ecbnh M\u1ee5c ti\u00eau:<\/strong>B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c nh\u00ecn v\u1ec1 k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng. Nh\u1eefng k\u1ebft qu\u1ea3 then ch\u1ed1t n\u00e0o cho t\u1ed5 ch\u1ee9c? \u0110\u1ea3m b\u1ea3o ch\u00fang l\u00e0 SMART (C\u1ee5 th\u1ec3, \u0110o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, Kh\u1ea3 thi, Li\u00ean quan, C\u00f3 th\u1eddi h\u1ea1n).<\/li>\n
                3. Ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng:<\/strong>\u0110\u01b0a ra c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y. Ph\u00e2n lo\u1ea1i ch\u00fang th\u00e0nh n\u1ed9i b\u1ed9 ho\u1eb7c b\u00ean ngo\u00e0i, t\u00edch c\u1ef1c ho\u1eb7c ti\u00eau c\u1ef1c.<\/li>\n
                4. Ph\u00e1t tri\u1ec3n Chi\u1ebfn l\u01b0\u1ee3c:<\/strong>X\u00e1c \u0111\u1ecbnh c\u00e1c ph\u01b0\u01a1ng ph\u00e1p c\u1ea5p cao nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. Xem x\u00e9t nhi\u1ec1u l\u1ef1a ch\u1ecdn n\u1ebfu c\u1ea7n thi\u1ebft.<\/li>\n
                5. X\u00e1c \u0111\u1ecbnh Chi\u1ebfn thu\u1eadt:<\/li>\n
                6. Chia nh\u1ecf chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00e1c nhi\u1ec7m v\u1ee5 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c. Giao tr\u00e1ch nhi\u1ec7m v\u00e0 th\u1eddi h\u1ea1n th\u1ef1c hi\u1ec7n.<\/li>\n
                7. Thi\u1ebft l\u1eadp Ch\u1ec9 s\u1ed1:<\/strong>Quy\u1ebft \u0111\u1ecbnh c\u00e1ch \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng. Tr\u00e1nh c\u00e1c ch\u1ec9 s\u1ed1 h\u00ecnh th\u1ee9c; t\u1eadp trung v\u00e0o d\u1eef li\u1ec7u th\u00fac \u0111\u1ea9y ra quy\u1ebft \u0111\u1ecbnh.<\/li>\n
                8. T\u1ea1o \u0110\u00e1nh gi\u00e1:<\/strong>X\u00e1c \u0111\u1ecbnh ng\u01b0\u1ee1ng th\u00e0nh c\u00f4ng. \u0110i\u1ec1u g\u00ec \u0111\u01b0\u1ee3c coi l\u00e0 “\u0111\u1ea1t” hay “th\u1ea5t b\u1ea1i”?<\/li>\n<\/ol>\n

                  \ud83d\ude80 L\u1ee3i \u00edch khi s\u1eed d\u1ee5ng BMM<\/h2>\n

                  Vi\u1ec7c \u00e1p d\u1ee5ng khung n\u00e0y mang l\u1ea1i l\u1ee3i \u00edch thi\u1ebft th\u1ef1c cho ki\u1ebfn tr\u00fac doanh nghi\u1ec7p v\u00e0 qu\u1ea3n l\u00fd kinh doanh. \u0110\u00e2y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c l\u1eadp t\u00e0i li\u1ec7u, m\u00e0 c\u00f2n l\u00e0 v\u1ec1 s\u1ef1 minh b\u1ea1ch v\u00e0 s\u1ef1 \u0111\u1ed3ng thu\u1eadn.<\/p>\n

                  1. C\u1ea3i thi\u1ec7n s\u1ef1 \u0111\u1ed3ng thu\u1eadn<\/h3>\n

                  Khi m\u1ecdi ng\u01b0\u1eddi hi\u1ec3u r\u00f5 \u0111\u1ed9ng l\u1ef1c \u0111\u1eb1ng sau m\u1ed9t d\u1ef1 \u00e1n, s\u1ef1 \u0111\u1ed3ng thu\u1eadn s\u1ebd \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. C\u00e1c \u0111\u1ed9i k\u1ef9 thu\u1eadt th\u1ea5y \u0111\u01b0\u1ee3c c\u00e1ch m\u00e3 c\u1ee7a h\u1ecd \u0111\u00f3ng g\u00f3p v\u00e0o m\u1ee5c ti\u00eau kinh doanh. C\u00e1c \u0111\u1ed9i kinh doanh hi\u1ec3u r\u00f5 c\u00e1c gi\u1edbi h\u1ea1n v\u00e0 ph\u1ee5 thu\u1ed9c k\u1ef9 thu\u1eadt. S\u1ef1 hi\u1ec3u bi\u1ebft chung n\u00e0y gi\u00fap gi\u1ea3m thi\u1ec3u xung \u0111\u1ed9t.<\/p>\n

                  2. Ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n<\/h3>\n

                  V\u1edbi c\u00e1c m\u1ee5c ti\u00eau v\u00e0 ch\u1ec9 s\u1ed1 r\u00f5 r\u00e0ng, c\u00e1c quy\u1ebft \u0111\u1ecbnh tr\u1edf n\u00ean d\u1ef1a tr\u00ean d\u1eef li\u1ec7u. Thay v\u00ec d\u1ef1a v\u00e0o tr\u1ef1c gi\u00e1c, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 xem x\u00e9t c\u00e1c \u0110\u00e1nh gi\u00e1 \u0111\u1ec3 bi\u1ebft chi\u1ebfn l\u01b0\u1ee3c c\u00f3 \u0111ang ho\u1ea1t \u0111\u1ed9ng hay kh\u00f4ng. N\u1ebfu m\u1ed9t ch\u1ec9 s\u1ed1 gi\u1ea3m xu\u1ed1ng d\u01b0\u1edbi ng\u01b0\u1ee1ng, m\u00f4 h\u00ecnh s\u1ebd cho th\u1ea5y c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh.<\/p>\n

                  3. Giao ti\u1ebfp \u0111\u01b0\u1ee3c n\u00e2ng cao<\/h3>\n

                  M\u00f4 h\u00ecnh cung c\u1ea5p m\u1ed9t ng\u00f4n ng\u1eef chung. Khi m\u1ed9t b\u00ean li\u00ean quan h\u1ecfi: \u201cT\u1ea1i sao ch\u00fang ta \u0111ang l\u00e0m \u0111i\u1ec1u n\u00e0y?\u201d, c\u00e2u tr\u1ea3 l\u1eddi kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t t\u1ea7m nh\u00ecn m\u01a1 h\u1ed3 m\u00e0 l\u00e0 m\u1ed9t li\u00ean k\u1ebft c\u1ee5 th\u1ec3 \u0111\u1ebfn M\u1ed9t M\u1ee5c ti\u00eau v\u00e0 M\u1ed9t Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng. T\u00ednh minh b\u1ea1ch n\u00e0y x\u00e2y d\u1ef1ng ni\u1ec1m tin.<\/p>\n

                  4. Nh\u1eadn di\u1ec7n r\u1ee7i ro<\/h3>\n

                  B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00e1c Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n r\u1ee7i ro t\u1eeb s\u1edbm. N\u1ebfu m\u1ed9t Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng quan tr\u1ecdng b\u1ecb lo\u1ea1i b\u1ecf ho\u1eb7c thay \u0111\u1ed5i theo h\u01b0\u1edbng ti\u00eau c\u1ef1c, t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn M\u1ee5c ti\u00eau s\u1ebd ngay l\u1eadp t\u1ee9c hi\u1ec3n hi\u1ec7n. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p gi\u1ea3m thi\u1ec3u r\u1ee7i ro m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng.<\/p>\n

                  5. Kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng linh ho\u1ea1t<\/h3>\n

                  Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i, c\u00e1c m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 thay \u0111\u1ed5i. V\u00ec m\u00f4 h\u00ecnh t\u00e1ch bi\u1ec7t M\u1ee5c ti\u00eau kh\u1ecfi C\u00e1c chi\u1ebfn thu\u1eadt, n\u00ean vi\u1ec7c th\u00edch \u1ee9ng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n. N\u1ebfu M\u1ee5c ti\u00eau v\u1eabn gi\u1eef nguy\u00ean nh\u01b0ng th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i, b\u1ea1n c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt c\u00e1c chi\u1ebfn thu\u1eadt m\u00e0 kh\u00f4ng c\u1ea7n vi\u1ebft l\u1ea1i to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

                  \ud83d\uded1 Nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 sai l\u1ea7m ph\u1ed5 bi\u1ebfn<\/h2>\n

                  M\u1eb7c d\u00f9 khung c\u00f4ng t\u00e1c n\u00e0y r\u1ea5t m\u1ea1nh m\u1ebd, nh\u01b0ng th\u01b0\u1eddng b\u1ecb s\u1eed d\u1ee5ng sai. Nh\u1eadn th\u1ee9c v\u1ec1 nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn s\u1ebd gi\u00fap tri\u1ec3n khai th\u00e0nh c\u00f4ng.<\/p>\n

                    \n
                  • Qu\u00e1 ph\u1ee9c t\u1ea1p:<\/strong>T\u1ea1o ra m\u1ed9t m\u00f4 h\u00ecnh v\u1edbi qu\u00e1 nhi\u1ec1u y\u1ebfu t\u1ed1 s\u1ebd khi\u1ebfn n\u00f3 tr\u1edf n\u00ean kh\u00f4ng th\u1ec3 s\u1eed d\u1ee5ng. B\u1eaft \u0111\u1ea7u nh\u1ecf g\u1ecdn. T\u1eadp trung v\u00e0o c\u00e1c m\u1ee5c ti\u00eau then ch\u1ed1t tr\u01b0\u1edbc.<\/li>\n
                  • T\u00e0i li\u1ec7u t\u0129nh:<\/strong>Xem m\u00f4 h\u00ecnh nh\u01b0 m\u1ed9t t\u00e0i li\u1ec7u \u0111\u01b0\u1ee3c vi\u1ebft m\u1ed9t l\u1ea7n r\u1ed3i b\u1ecf v\u00e0o t\u1ee7. N\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean khi doanh nghi\u1ec7p thay \u0111\u1ed5i.<\/li>\n
                  • Nh\u1ea7m l\u1eabn chi\u1ebfn thu\u1eadt v\u1edbi m\u1ee5c ti\u00eau:<\/strong>Nh\u1ea7m m\u1ed9t h\u00e0nh \u0111\u1ed9ng v\u1edbi k\u1ebft qu\u1ea3. \u201cTung ra trang web\u201d l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt. \u201cT\u0103ng doanh s\u1ed1 tr\u1ef1c tuy\u1ebfn\u201d l\u00e0 m\u1ee5c ti\u00eau.<\/li>\n
                  • B\u1ecf qua c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng:<\/strong>Ch\u1ec9 t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t. C\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i th\u01b0\u1eddng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn nh\u1ea5t \u0111\u1ebfn th\u00e0nh c\u00f4ng.<\/li>\n
                  • Ch\u1ec9 s\u1ed1 k\u00e9m:<\/strong>Ch\u1ecdn c\u00e1c ch\u1ec9 s\u1ed1 d\u1ec5 \u0111o l\u01b0\u1eddng nh\u01b0ng kh\u00f4ng ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1. C\u00e1c ch\u1ec9 s\u1ed1 h\u00ecnh th\u1ee9c c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 t\u1ef1 tin sai l\u1ea7m.<\/li>\n<\/ul>\n

                    \ud83c\udf10 T\u00edch h\u1ee3p v\u1edbi Ki\u1ebfn tr\u00fac doanh nghi\u1ec7p<\/h2>\n

                    M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh kh\u00f4ng t\u1ed3n t\u1ea1i trong kho\u1ea3ng tr\u1ed1ng. N\u00f3 t\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch v\u1edbi c\u00e1c th\u1ef1c h\u00e0nh Ki\u1ebfn tr\u00fac doanh nghi\u1ec7p (EA) r\u1ed9ng l\u1edbn h\u01a1n. C\u00e1c khung ki\u1ebfn tr\u00fac EA th\u01b0\u1eddng s\u1eed d\u1ee5ng BMM nh\u01b0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ph\u1ea1m vi.<\/p>\n

                    Li\u00ean k\u1ebft v\u1edbi Ki\u1ebfn tr\u00fac Kinh doanh<\/h3>\n

                    Ki\u1ebfn tr\u00fac Kinh doanh x\u00e1c \u0111\u1ecbnh c\u1ea5u tr\u00fac c\u1ee7a t\u1ed5 ch\u1ee9c. BMM cung c\u1ea5p b\u1ed1i c\u1ea3nh cho c\u1ea5u tr\u00fac \u0111\u00f3. N\u00f3 gi\u1ea3i th\u00edch t\u1ea1i sao<\/em>t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac theo c\u00e1ch n\u00e0y. N\u1ebfu m\u1ed9t b\u1ed9 ph\u1eadn \u0111\u01b0\u1ee3c t\u00e1i c\u1ea5u tr\u00fac, c\u00e1c M\u1ee5c ti\u00eau v\u00e0 Chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t l\u1ea1i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u1ea5u tr\u00fac m\u1edbi h\u1ed7 tr\u1ee3 ch\u00fang.<\/p>\n

                    Li\u00ean k\u1ebft v\u1edbi Ki\u1ebfn tr\u00fac Gi\u1ea3i ph\u00e1p<\/h3>\n

                    Ki\u1ebfn tr\u00fac Gi\u1ea3i ph\u00e1p t\u1eadp trung v\u00e0o tri\u1ec3n khai k\u1ef9 thu\u1eadt. BMM \u0111\u1ea3m b\u1ea3o gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kinh doanh. T\u00ednh kh\u1ea3 thi theo d\u00f5i y\u00eau c\u1ea7u ch\u1ea3y t\u1eeb M\u1ee5c ti\u00eau xu\u1ed1ng Ki\u1ebfn tr\u00fac Gi\u1ea3i ph\u00e1p. M\u1ed7i t\u00ednh n\u0103ng trong ph\u1ea7n m\u1ec1m \u0111\u1ec1u ph\u1ea3i c\u00f3 th\u1ec3 truy xu\u1ea5t ng\u01b0\u1ee3c l\u1ea1i m\u1ed9t M\u1ee5c ti\u00eau ho\u1eb7c Chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3.<\/p>\n

                    Li\u00ean k\u1ebft v\u1edbi Qu\u1ea3n l\u00fd Thay \u0111\u1ed5i<\/h3>\n

                    Qu\u1ea3n l\u00fd Thay \u0111\u1ed5i x\u1eed l\u00fd kh\u00eda c\u1ea1nh con ng\u01b0\u1eddi trong qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i. BMM h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd thay \u0111\u1ed5i b\u1eb1ng c\u00e1ch l\u00e0m r\u00f5 \u0111\u1ed9ng l\u1ef1c. Khi nh\u00e2n vi\u00ean hi\u1ec3u \u0111\u01b0\u1ee3c M\u1ee5c ti\u00eau v\u00e0 c\u00e1c Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng, h\u1ecd s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u1ee7ng h\u1ed9 thay \u0111\u1ed5i. \u0110i\u1ec1u n\u00e0y bi\u1ebfn m\u1ed9t m\u1ec7nh l\u1ec7nh th\u00e0nh m\u1ed9t s\u1ee9 m\u1ec7nh chung.<\/p>\n

                    \ud83d\udca1 C\u00e1c t\u00ecnh hu\u1ed1ng \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf<\/h2>\n

                    \u0110\u1ec3 l\u00e0m r\u00f5 c\u00e1c kh\u00e1i ni\u1ec7m n\u00e0y, h\u00e3y xem x\u00e9t c\u00e1ch ch\u00fang \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong c\u00e1c t\u00ecnh hu\u1ed1ng kh\u00e1c nhau.<\/p>\n

                    T\u00ecnh hu\u1ed1ng 1: Chuy\u1ec3n \u0111\u1ed5i s\u1ed1<\/h3>\n

                    M\u1ed9t t\u1ed5 ch\u1ee9c mu\u1ed1n chuy\u1ec3n t\u1eeb c\u00e1c h\u1ec7 th\u1ed1ng c\u0169 sang m\u00f4i tr\u01b0\u1eddng \u0111\u00e1m m\u00e2y hi\u1ec7n \u0111\u1ea1i.<\/p>\n

                      \n
                    • M\u1ee5c ti\u00eau:<\/strong>Gi\u1ea3m chi ph\u00ed b\u1ea3o tr\u00ec CNTT xu\u1ed1ng 30%.<\/li>\n
                    • Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng:<\/strong>Chi ph\u00ed b\u1ea3o tr\u00ec ph\u1ea7n c\u1ee9ng c\u0169 \u0111ang gia t\u0103ng (ti\u00eau c\u1ef1c).<\/li>\n
                    • Chi\u1ebfn l\u01b0\u1ee3c:<\/strong>Chuy\u1ec3n c\u00e1c kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c quan tr\u1ecdng sang \u0111\u00e1m m\u00e2y.<\/li>\n
                    • Chi\u1ebfn thu\u1eadt:<\/strong>T\u00e1i c\u1ea5u tr\u00fac c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u01a1n th\u1ec3 th\u00e0nh c\u00e1c d\u1ecbch v\u1ee5 vi m\u00f4.<\/li>\n
                    • Ch\u1ec9 s\u1ed1:<\/strong>Chi ph\u00ed c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng h\u00e0ng th\u00e1ng.<\/li>\n<\/ul>\n

                      B\u1ed1i c\u1ea3nh 2: C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/h3>\n

                      M\u1ed9t c\u00f4ng ty b\u00e1n l\u1ebb mu\u1ed1n c\u1ea3i thi\u1ec7n l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

                        \n
                      • M\u1ee5c ti\u00eau:<\/strong>T\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00ean 85%.<\/li>\n
                      • Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng:<\/strong>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh (ti\u00eau c\u1ef1c).<\/li>\n
                      • Chi\u1ebfn l\u01b0\u1ee3c:<\/strong>N\u00e2ng cao l\u1ee3i \u00edch ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/li>\n
                      • Chi\u1ebfn thu\u1eadt:<\/strong>Tri\u1ec3n khai h\u1ec7 th\u1ed1ng th\u01b0\u1edfng d\u1ef1a tr\u00ean \u0111i\u1ec3m.<\/li>\n
                      • \u0110\u00e1nh gi\u00e1:<\/strong>B\u00e1o c\u00e1o gi\u1eef ch\u00e2n h\u00e0ng th\u00e1ng.<\/li>\n<\/ul>\n

                        B\u1ed1i c\u1ea3nh 3: Tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh<\/h3>\n

                        M\u1ed9t t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh c\u1ea7n tu\u00e2n th\u1ee7 c\u00e1c lu\u1eadt b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u m\u1edbi.<\/p>\n

                          \n
                        • M\u1ee5c ti\u00eau:<\/strong>\u0110\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 tu\u00e2n th\u1ee7 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c quy \u0111\u1ecbnh b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u.<\/li>\n
                        • Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng:<\/strong>Lu\u1eadt ph\u00e1p m\u1edbi c\u1ee7a ch\u00ednh ph\u1ee7 (\u0111\u1ed9ng l\u1ef1c t\u00edch c\u1ef1c).<\/li>\n
                        • Chi\u1ebfn l\u01b0\u1ee3c:<\/strong> Tri\u1ec3n khai khung qu\u1ea3n l\u00fd d\u1eef li\u1ec7u.<\/li>\n
                        • Chi\u1ebfn thu\u1eadt:<\/strong> Th\u1ef1c hi\u1ec7n ki\u1ec3m to\u00e1n danh s\u00e1ch d\u1eef li\u1ec7u v\u00e0 ph\u00e2n lo\u1ea1i d\u1eef li\u1ec7u.<\/li>\n
                        • \u0110\u00e1nh gi\u00e1:<\/strong> Tr\u1ea1ng th\u00e1i \u0111\u1ea1t\/\u0111\u1ea1t kh\u00f4ng ki\u1ec3m to\u00e1n.<\/li>\n<\/ul>\n

                          \ud83d\udee0\ufe0f X\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh b\u1ec1n v\u1eefng<\/h2>\n

                          Th\u00e0nh c\u00f4ng v\u1edbi M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh \u0111\u00f2i h\u1ecfi cam k\u1ebft v\u1ec1 t\u00ednh b\u1ec1n v\u1eefng. Kh\u00f4ng \u0111\u1ee7 ch\u1ec9 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh; b\u1ea1n ph\u1ea3i duy tr\u00ec n\u00f3.<\/p>\n

                          \u0110\u00e1nh gi\u00e1 \u0111\u1ecbnh k\u1ef3<\/h3>\n

                          L\u00ean l\u1ecbch \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh k\u1ef3. Qu\u00fd th\u01b0\u1eddng l\u00e0 nh\u1ecbp \u0111\u1ed9 ph\u00f9 h\u1ee3p. Xem x\u00e9t l\u1ea1i c\u00e1c M\u1ee5c ti\u00eau \u0111\u1ec3 ki\u1ec3m tra xem ch\u00fang v\u1eabn c\u00f2n ph\u00f9 h\u1ee3p hay kh\u00f4ng. Ki\u1ec3m tra c\u00e1c Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 xem m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i c\u00f3 thay \u0111\u1ed5i hay kh\u00f4ng. C\u1eadp nh\u1eadt c\u00e1c Ch\u1ec9 s\u1ed1 n\u1ebfu tr\u1ecdng t\u00e2m kinh doanh thay \u0111\u1ed5i.<\/p>\n

                          K\u00eanh truy\u1ec1n th\u00f4ng<\/h3>\n

                          T\u1ea1o c\u00e1c k\u00eanh ph\u1ea3n h\u1ed3i. N\u1ebfu m\u1ed9t th\u00e0nh vi\u00ean \u0111\u1ed9i ng\u0169 nh\u1eadn th\u1ea5y m\u1ed9t Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng b\u1ecb b\u1ecf s\u00f3t, h\u1ecd c\u1ea7n c\u00f3 th\u1ec3 b\u00e1o c\u00e1o. M\u00f4 h\u00ecnh ph\u1ea3i l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u s\u1ed1ng \u0111\u1ed9ng, thay \u0111\u1ed5i theo \u0111\u1ed9i ng\u0169.<\/p>\n

                          \u0110\u00e0o t\u1ea1o v\u00e0 \u00e1p d\u1ee5ng<\/h3>\n

                          Kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u m\u00f4 h\u00ecnh ngay t\u1eeb \u0111\u1ea7u. Cung c\u1ea5p \u0111\u00e0o t\u1ea1o cho c\u00e1c nh\u00e0 ph\u00e2n t\u00edch v\u00e0 b\u00ean li\u00ean quan. S\u1eed d\u1ee5ng c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf t\u1eeb t\u1ed5 ch\u1ee9c \u0111\u1ec3 l\u00e0m cho n\u00f3 g\u1ea7n g\u0169i h\u01a1n. Khi m\u1ecdi ng\u01b0\u1eddi th\u1ea5y \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb, vi\u1ec7c \u00e1p d\u1ee5ng s\u1ebd tr\u1edf n\u00ean t\u1ef1 nhi\u00ean.<\/p>\n

                          \ud83d\udd0d \u0110\u00e1nh gi\u00e1 s\u1ee9c kh\u1ecfe m\u00f4 h\u00ecnh<\/h2>\n

                          L\u00e0m sao b\u1ea1n bi\u1ebft m\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t? H\u00e3y t\u00ecm nh\u1eefng d\u1ea5u hi\u1ec7u s\u1ee9c kh\u1ecfe sau \u0111\u00e2y.<\/p>\n

                            \n
                          • Kh\u1ea3 n\u0103ng truy xu\u1ea5t:<\/strong> B\u1ea1n c\u00f3 th\u1ec3 truy xu\u1ea5t m\u1ed9t nhi\u1ec7m v\u1ee5 h\u00e0ng ng\u00e0y v\u1ec1 m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng?<\/li>\n
                          • R\u00f5 r\u00e0ng:<\/strong> C\u00e1c b\u00ean li\u00ean quan c\u00f3 hi\u1ec3u r\u00f5 \u01b0u ti\u00ean hay kh\u00f4ng?<\/li>\n
                          • T\u00ednh ph\u00f9 h\u1ee3p:<\/strong> M\u00f4 h\u00ecnh c\u00f3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 ph\u1ea3n \u00e1nh th\u1ef1c t\u1ebf kh\u00f4ng?<\/li>\n
                          • Kh\u1ea3 n\u0103ng h\u00e0nh \u0111\u1ed9ng:<\/strong> C\u00e1c ch\u1ec9 s\u1ed1 c\u00f3 d\u1eabn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh kh\u00f4ng?<\/li>\n
                          • S\u1ef1 \u0111\u1ed3ng thu\u1eadn:<\/strong> C\u00e1c ph\u00f2ng ban kh\u00e1c nhau c\u00f3 \u0111ang l\u00e0m vi\u1ec7c h\u01b0\u1edbng t\u1edbi c\u00f9ng m\u1ed9t M\u1ee5c ti\u00eau kh\u00f4ng?<\/li>\n<\/ul>\n

                            N\u1ebfu m\u00f4 h\u00ecnh n\u1eb1m im kh\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, n\u00f3 \u0111\u00e3 th\u1ea5t b\u1ea1i. N\u1ebfu n\u00f3 th\u00fac \u0111\u1ea9y ra quy\u1ebft \u0111\u1ecbnh v\u00e0 l\u00e0m r\u00f5 \u01b0u ti\u00ean, th\u00ec n\u00f3 \u0111\u00e3 th\u00e0nh c\u00f4ng. Gi\u00e1 tr\u1ecb n\u1eb1m \u1edf vi\u1ec7c s\u1eed d\u1ee5ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i \u1edf vi\u1ec7c t\u1ea1o ra.<\/p>\n

                            \ud83d\udcc8 Nh\u1eefng suy ngh\u0129 cu\u1ed1i c\u00f9ng v\u1ec1 m\u00f4 h\u00ecnh h\u00f3a \u0111\u1ed9ng l\u1ef1c<\/h2>\n

                            M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 minh b\u1ea1ch h\u00f3a. N\u00f3 lo\u1ea1i b\u1ecf ti\u1ebfng \u1ed3n t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y \u0111\u1ec3 ti\u1ebft l\u1ed9 m\u1ee5c \u0111\u00edch c\u1ed1t l\u00f5i c\u1ee7a t\u1ed5 ch\u1ee9c. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh M\u1ee5c ti\u00eau, Y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng, Chi\u1ebfn l\u01b0\u1ee3c, Chi\u1ebfn thu\u1eadt, Ch\u1ec9 s\u1ed1 v\u00e0 \u0110\u00e1nh gi\u00e1, c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 d\u1eabn d\u1eaft trong s\u1ef1 ph\u1ee9c t\u1ea1p m\u1ed9t c\u00e1ch t\u1ef1 tin.<\/p>\n

                            N\u00f3 \u0111\u00f2i h\u1ecfi n\u1ed7 l\u1ef1c \u0111\u1ec3 duy tr\u00ec, nh\u01b0ng ph\u1ea7n th\u01b0\u1edfng l\u00e0 m\u1ed9t doanh nghi\u1ec7p linh ho\u1ea1t v\u00e0 \u0111\u1ed3ng thu\u1eadn h\u01a1n. Khi m\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u1ec1u \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi \u0111\u1ed9ng l\u1ef1c, ngu\u1ed3n l\u1ef1c s\u1ebd kh\u00f4ng b\u1ecb l\u00e3ng ph\u00ed v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng quan tr\u1ecdng. K\u1ef7 lu\u1eadt n\u00e0y l\u00e0 n\u1ec1n t\u1ea3ng cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n

                            B\u1eaft \u0111\u1ea7u nh\u1ecf. Ch\u1ecdn m\u1ed9t m\u1ee5c ti\u00eau duy nh\u1ea5t v\u00e0 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh xung quanh n\u00f3. M\u1edf r\u1ed9ng t\u1eeb \u0111\u00f3. H\u00e0nh tr\u00ecnh h\u01b0\u1edbng t\u1edbi s\u1ef1 \u0111\u1ed3ng b\u1ed9 h\u00f3a kinh doanh t\u1ed1t h\u01a1n l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c, v\u00e0 M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh ch\u00ednh l\u00e0 la b\u00e0n d\u1eabn \u0111\u01b0\u1eddng.<\/p>\n","protected":false},"excerpt":{"rendered":"

                            Trong b\u1ed1i c\u1ea3nh ph\u1ee9c t\u1ea1p c\u1ee7a ki\u1ebfn tr\u00fac doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i, c\u00e1c t\u1ed5 ch\u1ee9c th\u01b0\u1eddng g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c th\u1ed1ng nh\u1ea5t. C\u00e1c k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c n\u1eb1m im…<\/p>\n","protected":false},"author":1,"featured_media":102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"H\u01b0\u1edbng d\u1eabn M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh Doanh nghi\u1ec7p \ud83d\udcd8","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1c th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a M\u00f4 h\u00ecnh \u0110\u1ed9ng l\u1ef1c Kinh doanh (BMM). 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