{"id":279,"date":"2026-03-24T15:44:40","date_gmt":"2026-03-24T15:44:40","guid":{"rendered":"https:\/\/www.we-notes.com\/tw\/business-motivation-model-strategic-alignment\/"},"modified":"2026-03-24T15:44:40","modified_gmt":"2026-03-24T15:44:40","slug":"business-motivation-model-strategic-alignment","status":"publish","type":"post","link":"https:\/\/www.we-notes.com\/tw\/business-motivation-model-strategic-alignment\/","title":{"rendered":"\u6230\u7565\u5c0d\u9f4a\u7684\u5546\u696d\u52d5\u6a5f\u6a21\u578b\u5b8c\u6574\u6307\u5357"},"content":{"rendered":"

\u7d44\u7e54\u7d93\u5e38\u96e3\u4ee5\u5c07\u9ad8\u5c64\u6b21\u7684\u9858\u666f\u8207\u65e5\u5e38\u904b\u4f5c\u806f\u7e6b\u8d77\u4f86\u3002\u4f01\u696d\u610f\u5716\u9054\u6210\u7684\u76ee\u6a19\u8207\u5be6\u969b\u904b\u4f5c\u65b9\u5f0f\u4e4b\u9593\u7684\u812b\u7bc0\uff0c\u6703\u9020\u6210\u6469\u64e6\u3001\u8cc7\u6e90\u6d6a\u8cbb\u548c\u932f\u5931\u6a5f\u6703\u3002\u70ba\u4e86\u89e3\u6c7a\u6b64\u554f\u984c\uff0c\u5546\u696d\u52d5\u6a5f\u6a21\u578b\uff08BMM\uff09\u63d0\u4f9b\u4e86\u4e00\u500b\u6a19\u6e96\u5316\u7684\u6846\u67b6\uff0c\u7528\u4ee5\u7406\u89e3\u7d44\u7e54\u884c\u70ba\u7684\u9a45\u52d5\u56e0\u7d20\u3002\u672c\u6307\u5357\u63a2\u8a0e\u5982\u4f55\u5229\u7528BMM\u5be6\u73fe\u6709\u6548\u7684\u6230\u7565\u5c0d\u9f4a\uff0c\u800c\u7121\u9700\u4f9d\u8cf4\u7279\u5b9a\u7684\u8edf\u9ad4\u5de5\u5177\u3002<\/p>\n

\u900f\u904e\u660e\u78ba\u754c\u5b9a\u76ee\u6a19\u3001\u8a08\u756b\u53ca\u5176\u5f71\u97ff\u56e0\u7d20\u4e4b\u9593\u7684\u95dc\u4fc2\uff0c\u9818\u5c0e\u8005\u53ef\u4ee5\u5efa\u7acb\u4e00\u500b\u652f\u6301\u6c7a\u7b56\u7684\u9023\u8cab\u7d50\u69cb\u3002\u6b64\u65b9\u6cd5\u78ba\u4fdd\u6bcf\u4e00\u9805\u884c\u52d5\u90fd\u5c0d\u61c9\u5230\u66f4\u5ee3\u6cdb\u7684\u9858\u666f\u3002\u6211\u5011\u5c07\u63a2\u8a0e\u6838\u5fc3\u7d44\u6210\u90e8\u5206\u3001\u5c0d\u9f4a\u7684\u6a5f\u5236\uff0c\u4ee5\u53ca\u5be6\u969b\u7684\u5be6\u65bd\u6b65\u9a5f\u3002<\/p>\n

\n
\"Whimsical<\/figure>\n<\/div>\n

\ud83c\udfd7\ufe0f \u4ec0\u9ebc\u662f\u5546\u696d\u52d5\u6a5f\u6a21\u578b\uff1f<\/h2>\n

\u5546\u696d\u52d5\u6a5f\u6a21\u578b\u662f\u4e00\u7a2e\u6982\u5ff5\u6027\u6846\u67b6\uff0c\u7528\u65bc\u4f01\u696d\u67b6\u69cb\u4e2d\uff0c\u4ee5\u5448\u73fe\u9a45\u52d5\u7d44\u7e54\u7684\u56e0\u7d20\u3002\u5b83\u63cf\u8ff0\u4e86\u5546\u696d\u884c\u52d5\u80cc\u5f8c\u7684\u300c\u70ba\u4ec0\u9ebc\u300d\u3002\u8a72\u6a21\u578b\u8b93\u5229\u5bb3\u95dc\u4fc2\u4eba\u80fd\u5920\u8996\u89ba\u5316\u6230\u7565\u610f\u5716\u8207\u904b\u71df\u57f7\u884c\u4e4b\u9593\u7684\u806f\u7e6b\u3002\u5b83\u4e26\u672a\u898f\u5b9a\u7279\u5b9a\u7684\u65b9\u6cd5\u8ad6\uff0c\u800c\u662f\u63d0\u4f9b\u4e86\u4e00\u5957\u8a5e\u5f59\u8207\u7d50\u69cb\uff0c\u7528\u65bc\u5efa\u6a21\u52d5\u6a5f\u3002<\/p>\n

\u6b64\u6a21\u578b\u7684\u4e3b\u8981\u7279\u5fb5\u5305\u62ec\uff1a<\/p>\n

    \n
  • \u62bd\u8c61\u6027\uff1a<\/strong> \u5b83\u5728\u9069\u5408\u6230\u7565\u898f\u5283\u7684\u7d30\u7bc0\u5c64\u7d1a\u4e0a\u904b\u4f5c\u3002<\/li>\n
  • \u5f48\u6027\uff1a<\/strong> \u5b83\u53ef\u61c9\u7528\u65bc\u6574\u500b\u4f01\u696d\u6216\u7279\u5b9a\u90e8\u9580\u3002<\/li>\n
  • \u9023\u7d50\u6027\uff1a<\/strong> \u5b83\u660e\u78ba\u5730\u5c07\u7d50\u679c\u8207\u9054\u6210\u5b83\u5011\u6240\u9700\u7684\u884c\u52d5\u9023\u7d50\u8d77\u4f86\u3002<\/li>\n
  • \u6e05\u6670\u6027\uff1a<\/strong> \u5b83\u964d\u4f4e\u4e86\u95dc\u65bc\u8ab0\u5c0d\u4f55\u4e8b\u8ca0\u8cac\u7684\u6a21\u7cca\u6027\u3002<\/li>\n<\/ul>\n

    \u7576\u6b63\u78ba\u5be6\u65bd\u6642\uff0c\u8a72\u6a21\u578b\u53ef\u4f5c\u70ba\u7d44\u7e54\u4e00\u81f4\u6027\u7684\u85cd\u5716\u3002\u5b83\u6709\u52a9\u65bc\u56de\u7b54\u95dc\u9375\u554f\u984c\uff0c\u4f8b\u5982\u67d0\u9805\u5c08\u6848\u70ba\u4f55\u88ab\u555f\u52d5\u3001\u5b83\u5982\u4f55\u652f\u6301\u67d0\u500b\u76ee\u6a19\uff0c\u4ee5\u53ca\u54ea\u4e9b\u5916\u90e8\u58d3\u529b\u53ef\u80fd\u5f71\u97ff\u5176\u6210\u529f\u3002<\/p>\n

    \ud83e\udde9 \u6838\u5fc3\u7d44\u6210\u90e8\u5206\u8aaa\u660e<\/h2>\n

    BMM\u4f9d\u8cf4\u65bc\u4e09\u7a2e\u4e3b\u8981\u985e\u5225\u7684\u5143\u7d20\u3002\u7406\u89e3\u9019\u4e9b\u5340\u5225\u5c0d\u65bc\u6e96\u78ba\u5efa\u6a21\u81f3\u95dc\u91cd\u8981\u3002\u6bcf\u4e00\u985e\u5225\u5728\u7d44\u7e54\u610f\u5716\u7684\u67b6\u69cb\u4e2d\u90fd\u626e\u6f14\u7368\u7279\u7684\u89d2\u8272\u3002<\/p>\n

    1. \u7d42\u9ede<\/h3>\n

    \u7d42\u9ede\u4ee3\u8868\u7d44\u7e54\u6240\u8ffd\u6c42\u7684\u7406\u60f3\u72c0\u614b\u6216\u7d50\u679c\u3002\u5b83\u5011\u662f\u52d5\u6a5f\u7684\u76ee\u6a19\u3002\u901a\u5e38\u53ef\u5206\u70ba\uff1a<\/p>\n

      \n
    • \u9700\u6c42\uff1a<\/strong>\u7d44\u7e54\u5f97\u4ee5\u751f\u5b58\u6240\u5fc5\u9808\u6eff\u8db3\u7684\u57fa\u672c\u8981\u6c42\u3002\u9019\u4e9b\u662f\u4e0d\u53ef\u59a5\u5354\u7684\u3002<\/li>\n
    • \u9858\u671b\uff1a<\/strong>\u80fd\u63d0\u5347\u7e3e\u6548\u4f46\u4e26\u975e\u751f\u5b58\u6240\u7d55\u5c0d\u5fc5\u8981\u7684\u7406\u60f3\u7d50\u679c\u3002<\/li>\n
    • \u76ee\u6a19\uff1a<\/strong>\u7531\u9700\u6c42\u8207\u9858\u671b\u884d\u751f\u51fa\u7684\u5177\u9ad4\u4e14\u53ef\u8861\u91cf\u7684\u76ee\u6a19\u3002<\/li>\n
    • \u5b97\u65e8\uff1a<\/strong>\u6307\u5c0e\u76ee\u6a19\u8a2d\u5b9a\u7684\u9ad8\u968e\u76ee\u7684\u9673\u8ff0\u3002<\/li>\n<\/ul>\n

      \u4f8b\u5982\uff0c\u9700\u6c42\u53ef\u80fd\u662f\u5408\u898f\u6027\u3002\u9858\u671b\u53ef\u80fd\u662f\u5e02\u5834\u64f4\u5f35\u3002\u76ee\u6a19\u53ef\u80fd\u662f\u65bc\u4e0b\u4e00\u500b\u8ca1\u653f\u5e74\u5ea6\u5c07\u5e02\u5834\u4f54\u6709\u7387\u63d0\u9ad810%\u3002\u5b97\u65e8\u53ef\u80fd\u662f\u6210\u70ba\u6c38\u7e8c\u767c\u5c55\u9818\u57df\u7684\u7522\u696d\u9818\u5148\u8005\u3002<\/p>\n

      2. \u624b\u6bb5<\/h3>\n

      \u624b\u6bb5\u662f\u9054\u6210\u7d42\u9ede\u6240\u63a1\u53d6\u7684\u884c\u52d5\u3001\u7b56\u7565\u6216\u8cc7\u6e90\u3002\u5b83\u5011\u662f\u6a21\u578b\u4e2d\u7684\u300c\u5982\u4f55\u300d\u3002\u5c64\u7d1a\u7d50\u69cb\u901a\u5e38\u5f9e\u5ee3\u6cdb\u7684\u7b56\u7565\u5411\u4e0b\u5ef6\u4f38\u81f3\u5177\u9ad4\u7684\u6d3b\u52d5\u3002<\/p>\n

        \n
      • \u7b56\u7565\uff1a<\/strong>\u5be6\u73fe\u76ee\u6a19\u7684\u9ad8\u968e\u65b9\u6cd5\u3002<\/li>\n
      • \u6230\u8853\uff1a<\/strong>\u7528\u65bc\u57f7\u884c\u7b56\u7565\u7684\u5177\u9ad4\u65b9\u6cd5\u3002<\/li>\n
      • \u8a08\u756b\uff1a<\/strong>\u5177\u6642\u7a0b\u898f\u5283\u7684\u6587\u4ef6\u5316\u884c\u52d5\u5e8f\u5217\u3002<\/li>\n
      • \u6d3b\u52d5\uff1a<\/strong>\u500b\u4eba\u6216\u5718\u968a\u5be6\u969b\u57f7\u884c\u7684\u4efb\u52d9\u3002<\/li>\n<\/ul>\n

        \u5ef6\u7e8c\u4e0a\u8ff0\u7bc4\u4f8b\uff0c\u7b56\u7565\u53ef\u80fd\u6d89\u53ca\u6578\u4f4d\u8f49\u578b\u3002\u6230\u8853\u53ef\u80fd\u662f\u9077\u79fb\u81f3\u96f2\u7aef\u57fa\u790e\u67b6\u69cb\u3002\u8a08\u756b\u5247\u662f\u9077\u79fb\u7684\u9810\u7b97\u8207\u6642\u7a0b\u3002\u6d3b\u52d5\u5305\u62ec\u4f3a\u670d\u5668\u914d\u7f6e\u8207\u8cc7\u6599\u9077\u79fb\u6307\u4ee4\u78bc\u3002<\/p>\n

        3. \u5f71\u97ff\u56e0\u7d20<\/h3>\n

        \u5f71\u97ff\u56e0\u7d20\u662f\u5167\u90e8\u6216\u5916\u90e8\u56e0\u7d20\uff0c\u6703\u5f71\u97ff\u900f\u904e\u624b\u6bb5\u9054\u6210\u7d42\u9ede\u7684\u80fd\u529b\u3002\u5b83\u5011\u662f\u6a21\u578b\u904b\u4f5c\u7684\u80cc\u666f\u74b0\u5883\u3002\u9019\u4e9b\u56e0\u7d20\u53ef\u80fd\u662f\u6b63\u9762\u7684\uff08\u4fc3\u6210\u56e0\u7d20\uff09\u6216\u8ca0\u9762\u7684\uff08\u9650\u5236\u56e0\u7d20\uff09\u3002<\/p>\n

          \n
        • \u5167\u90e8\u5f71\u97ff\u56e0\u7d20\uff1a<\/strong>\u9810\u7b97\u9650\u5236\u3001\u7d44\u7e54\u6587\u5316\u3001\u54e1\u5de5\u6280\u80fd\u8207\u6280\u8853\u53ef\u7528\u6027\u3002<\/li>\n
        • \u5916\u90e8\u5f71\u97ff\u56e0\u7d20\uff1a<\/strong>\u5e02\u5834\u8da8\u52e2\u3001\u7af6\u722d\u5c0d\u624b\u884c\u52d5\u3001\u6cd5\u898f\u8b8a\u52d5\u8207\u7d93\u6fdf\u72c0\u6cc1\u3002<\/li>\n<\/ul>\n

          \u7406\u89e3\u9019\u4e9b\u5f71\u97ff\u56e0\u7d20\uff0c\u4f7f\u7d44\u7e54\u80fd\u5728\u554f\u984c\u6f14\u8b8a\u70ba\u91cd\u5927\u5371\u6a5f\u524d\u9810\u898b\u98a8\u96aa\u4e26\u5584\u7528\u6a5f\u6703\u3002<\/p>\n

          \ud83d\udd04 \u9023\u7d50\u624b\u6bb5\u8207\u7d42\u9ede<\/h2>\n

          \u5546\u696d\u52d5\u6a5f\u6a21\u578b\u7684\u6838\u5fc3\u50f9\u503c\u5728\u65bc\u9019\u4e9b\u7d44\u4ef6\u4e4b\u9593\u7684\u95dc\u4fc2\u3002\u50c5\u5217\u51fa\u76ee\u6a19\u8207\u6d3b\u52d5\u662f\u4e0d\u5920\u7684\uff1b\u5b83\u5011\u4e4b\u9593\u7684\u9023\u7d50\u5fc5\u9808\u660e\u78ba\u3002\u9019\u7a2e\u9023\u7d50\u78ba\u4fdd\u4e86\u53ef\u8ffd\u8e64\u6027\u3002<\/p>\n

          \u624b\u6bb5\u8207\u7d42\u9ede\u4e4b\u9593\u7684\u9023\u7d50\uff0c\u7528\u4ee5\u986f\u793a\u5176\u8ca2\u737b\u65b9\u5f0f\u3002\u5f71\u97ff\u56e0\u7d20\u8207\u624b\u6bb5\u6216\u7d42\u9ede\u4e4b\u9593\u7684\u9023\u7d50\uff0c\u7528\u4ee5\u986f\u793a\u5176\u5c0d\u6210\u529f\u7684\u5f71\u97ff\u3002\u9019\u4e9b\u9023\u7d50\u7684\u5f37\u5ea6\u53ef\u80fd\u6709\u6240\u4e0d\u540c\u3002\u67d0\u4e9b\u6d3b\u52d5\u5c0d\u76ee\u6a19\u81f3\u95dc\u91cd\u8981\uff0c\u800c\u5176\u4ed6\u6d3b\u52d5\u5247\u662f\u652f\u63f4\u6027\u7684\u3002<\/p>\n

          \u8acb\u8003\u616e\u4ee5\u4e0b\u77e9\u9663\uff0c\u4ee5\u4e86\u89e3\u9019\u4e9b\u8981\u7d20\u5982\u4f55\u4e92\u52d5\uff1a<\/p>\n\n\n\n\n\n\n\n
          \u5143\u7d20\u985e\u578b<\/th>\n\u4e3b\u8981\u554f\u984c<\/th>\n\u7bc4\u4f8b<\/th>\n<\/tr>\n<\/thead>\n
          \u7d42\u9ede<\/strong><\/td>\n\u6211\u5011\u60f3\u8981\u9054\u6210\u4ec0\u9ebc\uff1f<\/td>\n\u5c07\u5ba2\u6236\u6eff\u610f\u5ea6\u63d0\u534715%<\/td>\n<\/tr>\n
          \u624b\u6bb5<\/strong><\/td>\n\u6211\u5011\u5c07\u5982\u4f55\u9054\u6210\uff1f<\/td>\n\u5be6\u65bd\u65b0\u7684\u53cd\u994b\u8ff4\u8def\u7cfb\u7d71<\/td>\n<\/tr>\n
          \u5f71\u97ff\u56e0\u7d20<\/strong><\/td>\n\u4ec0\u9ebc\u6703\u5f71\u97ff\u7d50\u679c\uff1f<\/td>\n\u54e1\u5de5\u57f9\u8a13\u7684\u53ef\u53d6\u5f97\u6027<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

          \u5728\u5efa\u7acb\u9019\u4e9b\u9023\u7d50\u6642\uff0c\u7d44\u7e54\u7d93\u5e38\u6703\u767c\u73fe\u7f3a\u53e3\u3002\u4e00\u500b\u5e38\u898b\u7684\u554f\u984c\u662f\u64c1\u6709\u76ee\u6a19\u537b\u7f3a\u4e4f\u5c0d\u61c9\u7684\u7b56\u7565\uff1b\u53e6\u4e00\u500b\u554f\u984c\u5247\u662f\u64c1\u6709\u7b56\u7565\u537b\u672a\u660e\u78ba\u5b9a\u7fa9\u6d3b\u52d5\u3002\u8a72\u6a21\u578b\u6703\u8feb\u4f7f\u9019\u4e9b\u7f3a\u53e3\u6d6e\u73fe\uff0c\u8b93\u7d44\u7e54\u80fd\u5728\u8cc7\u6e90\u6295\u5165\u524d\u9032\u884c\u4fee\u6b63\u3002<\/p>\n

          \ud83c\udfaf \u6218\u7565\u5bf9\u9f50\u7684\u4f5c\u7528<\/h2>\n

          \u6230\u7565\u5c0d\u9f4a\u6307\u7684\u662f\u78ba\u4fdd\u7d44\u7e54\u7684\u5404\u9805\u6d3b\u52d5\u652f\u6301\u5176\u6230\u7565\u7684\u904e\u7a0b\u3002\u5728\u8a31\u591a\u516c\u53f8\u4e2d\uff0c\u6230\u7565\u50c5\u5b58\u5728\u65bc\u6587\u4ef6\u4e2d\uff0c\u800c\u57f7\u884c\u537b\u5404\u81ea\u70ba\u653f\u3002BMM \u900f\u904e\u63d0\u4f9b\u8996\u89ba\u5316\u4e14\u908f\u8f2f\u6e05\u6670\u7684\u7d50\u69cb\uff0c\u5f4c\u88dc\u4e86\u9019\u9805\u5dee\u8ddd\u3002<\/p>\n

          \u70ba\u4f55\u5c0d\u9f4a\u81f3\u95dc\u91cd\u8981<\/h3>\n

          \u82e5\u7f3a\u4e4f\u5c0d\u9f4a\uff0c\u90e8\u9580\u4e4b\u9593\u53ef\u80fd\u5f7c\u6b64\u885d\u7a81\u3002\u884c\u92b7\u53ef\u80fd\u627f\u8afe\u5de5\u7a0b\u90e8\u9580\u7121\u6cd5\u5be6\u73fe\u7684\u529f\u80fd\uff1b\u92b7\u552e\u53ef\u80fd\u63a8\u52d5\u8ca1\u52d9\u90e8\u9580\u8a8d\u70ba\u7121\u5229\u53ef\u5716\u7684\u6298\u6263\u3002\u7d71\u4e00\u7684\u6a21\u578b\u80fd\u78ba\u4fdd\u6240\u6709\u4eba\u671d\u540c\u4e00\u65b9\u5411\u52aa\u529b\u3002<\/p>\n

          \u6230\u7565\u5c0d\u9f4a\u7684\u597d\u8655\u5305\u62ec\uff1a<\/p>\n

            \n
          • \u8cc7\u6e90\u6700\u4f73\u5316\uff1a<\/strong>\u9810\u7b97\u8207\u4eba\u529b\u5c07\u88ab\u5c0e\u5411\u9ad8\u50f9\u503c\u7684\u8a08\u756b\u3002<\/li>\n
          • \u6587\u5316\u51dd\u805a\u529b\uff1a<\/strong>\u54e1\u5de5\u4e86\u89e3\u81ea\u5df1\u7684\u5de5\u4f5c\u5982\u4f55\u878d\u5165\u6574\u9ad4\u5716\u666f\u3002<\/li>\n
          • \u654f\u6377\u6027\uff1a<\/strong>\u7576\u5916\u90e8\u5f71\u97ff\u56e0\u7d20\u6539\u8b8a\u6642\uff0c\u8a72\u6a21\u578b\u80fd\u5354\u52a9\u8b58\u5225\u54ea\u4e9b\u7b56\u7565\u9700\u8981\u8abf\u6574\u3002<\/li>\n
          • \u8cac\u4efb\u660e\u78ba\uff1a<\/strong>\u6d3b\u52d5\u8207\u76ee\u6a19\u4e4b\u9593\u7684\u660e\u78ba\u9023\u7d50\uff0c\u4f7f\u8cac\u4efb\u6b78\u5c6c\u66f4\u6613\u754c\u5b9a\u3002<\/li>\n<\/ul>\n

            \u6574\u5408IT\u8207\u696d\u52d9<\/h3>\n

            \u6700\u5e38\u9700\u8981\u5c0d\u9f4a\u7684\u9818\u57df\u4e4b\u4e00\uff0c\u662f\u8cc7\u8a0a\u79d1\u6280\uff08IT\uff09\u8207\u696d\u52d9\u55ae\u4f4d\u4e4b\u9593\u7684\u5354\u8abf\u3002\u901a\u5e38\uff0cIT \u88ab\u8996\u70ba\u6210\u672c\u4e2d\u5fc3\u800c\u975e\u63a8\u52d5\u8005\u3002\u900f\u904e\u4f7f\u7528 BMM\uff0c\u53ef\u5c07 IT \u80fd\u529b\u76f4\u63a5\u5c0d\u61c9\u81f3\u696d\u52d9\u76ee\u6a19\u3002<\/p>\n

            \u4f8b\u5982\uff0c\u82e5\u696d\u52d9\u76ee\u6a19\u70ba\u300c\u5373\u6642\u8cc7\u6599\u5206\u6790\u300d\uff0c\u5247 IT \u7b56\u7565\u5fc5\u9808\u652f\u63f4\u8cc7\u6599\u57fa\u790e\u67b6\u69cb\u3002\u5f71\u97ff\u56e0\u7d20\u53ef\u80fd\u5305\u62ec\u8cc7\u6599\u5b89\u5168\u6cd5\u898f\u3002\u900f\u904e\u5efa\u6a21\uff0cIT \u9818\u5c0e\u8005\u53ef\u5c07\u57fa\u790e\u8a2d\u65bd\u6295\u8cc7\u8996\u70ba\u696d\u52d9\u6210\u529f\u7684\u76f4\u63a5\u8ca2\u737b\uff0c\u800c\u975e\u50c5\u662f\u6280\u8853\u9700\u6c42\u3002<\/p>\n

            \ud83d\ude80 \u5be6\u65bd\u6b65\u9a5f<\/h2>\n

            \u5be6\u65bd\u5546\u696d\u52d5\u6a5f\u6a21\u578b\u662f\u4e00\u9805\u7d50\u69cb\u5316\u6d41\u7a0b\uff0c\u9700\u8981\u9818\u5c0e\u968e\u5c64\u8207\u95dc\u9375\u5229\u5bb3\u95dc\u4fc2\u4eba\u7684\u53c3\u8207\u3002\u4ee5\u4e0b\u6b65\u9a5f\u6982\u8ff0\u4e86\u5178\u578b\u7684\u63a1\u7528\u5de5\u4f5c\u6d41\u7a0b\u3002<\/p>\n

            \u6b65\u9a5f 1\uff1a\u8b58\u5225\u5229\u5bb3\u95dc\u4fc2\u4eba<\/h3>\n

            \u9996\u5148\u8b58\u5225\u5c0d\u7d44\u7e54\u6210\u529f\u6709\u5229\u76ca\u95dc\u4fc2\u7684\u4eba\u3002\u9019\u5305\u62ec\u9ad8\u968e\u4e3b\u7ba1\u3001\u90e8\u9580\u4e3b\u7ba1\u8207\u95dc\u9375\u904b\u71df\u4eba\u54e1\u3002\u4ed6\u5011\u7684\u610f\u898b\u5c0d\u65bc\u6e96\u78ba\u5b9a\u7fa9\u7d42\u6975\u76ee\u6a19\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n

            \u6b65\u9a5f 2\uff1a\u5b9a\u7fa9\u7d42\u6975\u76ee\u6a19<\/h3>\n

            \u8207\u5229\u5bb3\u95dc\u4fc2\u4eba\u5408\u4f5c\uff0c\u660e\u78ba\u8868\u9054\u9700\u6c42\u3001\u671f\u671b\u3001\u76ee\u6a19\u8207\u76ee\u7684\u3002\u78ba\u4fdd\u9019\u4e9b\u9805\u76ee\u5f7c\u6b64\u5340\u5206\u4e14\u4e0d\u91cd\u8907\u3002\u76ee\u6a19\u61c9\u4f7f\u7528 SMART \u6e96\u5247\uff08\u5177\u9ad4\u3001\u53ef\u8861\u91cf\u3001\u53ef\u9054\u6210\u3001\u76f8\u95dc\u6027\u3001\u6642\u9650\u6027\uff09\u4f86\u5b9a\u7fa9\u3002<\/p>\n

            \u6b65\u9a5f 3\uff1a\u78ba\u5b9a\u624b\u6bb5<\/h3>\n

            \u91dd\u5c0d\u6bcf\u4e00\u9805\u76ee\u6a19\uff0c\u8b58\u5225\u6240\u9700\u7684\u7b56\u7565\u8207\u7b56\u7565\u3002\u5c07\u5176\u5206\u89e3\u70ba\u8a08\u756b\u8207\u6d3b\u52d5\u3002\u907f\u514d\u8df3\u904e\u5c64\u7d1a\uff0c\u78ba\u4fdd\u5f9e\u6d3b\u52d5\u5230\u76ee\u6a19\u4e4b\u9593\u6709\u6e05\u6670\u7684\u8def\u5f91\u3002<\/p>\n

            \u6b65\u9a5f 4\uff1a\u7e6a\u88fd\u5f71\u97ff\u56e0\u7d20<\/h3>\n

            \u5217\u51fa\u53ef\u80fd\u4fc3\u9032\u6216\u963b\u7919\u624b\u6bb5\u57f7\u884c\u7684\u56e0\u7d20\u3002\u5340\u5206\u5167\u90e8\u8207\u5916\u90e8\u56e0\u7d20\u3002\u5728\u53ef\u80fd\u7684\u60c5\u6cc1\u4e0b\uff0c\u70ba\u7279\u5b9a\u5f71\u97ff\u56e0\u7d20\u6307\u6d3e\u8ca0\u8cac\u4eba\u9032\u884c\u7ba1\u7406\u3002<\/p>\n

            \u6b65\u9a5f 5\uff1a\u9a57\u8b49\u95dc\u4fc2<\/h3>\n

            \u6aa2\u8996\u9023\u7d50\u3002\u6d3b\u52d5 A \u662f\u5426\u78ba\u5be6\u5c0d\u76ee\u6a19 B \u6709\u6240\u8ca2\u737b\uff1f\u5f71\u97ff\u8005 C \u662f\u5426\u88ab\u6e96\u78ba\u5448\u73fe\uff1f\u6b64\u9a57\u8b49\u6b65\u9a5f\u7d93\u5e38\u80fd\u63ed\u9732\u908f\u8f2f\u932f\u8aa4\u6216\u907a\u6f0f\u7684\u9023\u7d50\u3002<\/p>\n

            \u6b65\u9a5f 6\uff1a\u7dad\u8b77\u8207\u66f4\u65b0<\/h3>\n

            \u8a72\u6a21\u578b\u4e26\u975e\u4e00\u6210\u4e0d\u8b8a\u3002\u5546\u696d\u74b0\u5883\u6703\u8b8a\u52d5\uff0c\u5f71\u97ff\u8005\u6703\u8f49\u79fb\uff0c\u76ee\u6a19\u4e5f\u6703\u6f14\u9032\u3002\u5efa\u7acb\u5b9a\u671f\u5be9\u67e5\u6a5f\u5236\u4ee5\u66f4\u65b0\u6a21\u578b\uff0c\u78ba\u4fdd\u5176\u6301\u7e8c\u76f8\u95dc\u3002<\/p>\n

            \ud83d\udca1 \u4f7f\u7528 BMM \u7684\u512a\u52e2<\/h2>\n

            \u63a1\u7528\u6b64\u6846\u67b6\u80fd\u70ba\u8ffd\u6c42\u6e05\u6670\u5ea6\u7684\u7d44\u7e54\u5e36\u4f86\u5177\u9ad4\u512a\u52e2\u3002\u5b83\u5c07\u6c7a\u7b56\u904e\u7a0b\u5f9e\u76f4\u89ba\u8f49\u5411\u57fa\u65bc\u8b49\u64da\u7684\u898f\u5283\u3002<\/p>\n

              \n
            • \u6539\u5584\u6e9d\u901a\uff1a<\/strong>\u70ba\u7d44\u7e54\u5404\u5c64\u7d1a\u8a0e\u8ad6\u7b56\u7565\u63d0\u4f9b\u5171\u540c\u8a9e\u8a00\u3002<\/li>\n
            • \u98a8\u96aa\u7ba1\u7406\uff1a<\/strong>\u900f\u904e\u8b58\u5225\u5f71\u97ff\u8005\uff0c\u7d44\u7e54\u80fd\u4e3b\u52d5\u964d\u4f4e\u98a8\u96aa\uff0c\u800c\u975e\u7b49\u5230\u5371\u6a5f\u767c\u751f\u624d\u53cd\u61c9\u3002<\/li>\n
            • \u7e3e\u6548\u8ffd\u8e64\uff1a<\/strong>\u7531\u65bc\u76ee\u6a19\u8207\u6d3b\u52d5\u76f8\u95dc\u806f\uff0c\u8ffd\u8e64\u884c\u52d5\u662f\u5426\u771f\u6b63\u63a8\u52d5\u76ee\u6a19\u9032\u5c55\u8b8a\u5f97\u66f4\u5bb9\u6613\u3002<\/li>\n
            • \u8b8a\u9769\u7ba1\u7406\uff1a<\/strong>\u7576\u9700\u8981\u8b8a\u66f4\u6642\uff0c\u6a21\u578b\u80fd\u986f\u793a\u54ea\u4e9b\u76ee\u6a19\u8207\u6d3b\u52d5\u6703\u53d7\u5f71\u97ff\uff0c\u5f9e\u800c\u6700\u5c0f\u5316\u885d\u64ca\u3002<\/li>\n<\/ul>\n

              \u6b64\u5916\uff0c\u8a72\u6a21\u578b\u652f\u63f4\u6587\u4ef6\u6a19\u6e96\u5316\u3002\u5b83\u5efa\u7acb\u4e86\u4e00\u500b\u7d44\u7e54\u610f\u5716\u7684\u8cc7\u6599\u5eab\uff0c\u53ef\u5728\u5be9\u8a08\u3001\u898f\u5283\u6703\u8b70\u6216\u65b0\u9818\u5c0e\u4eba\u5165\u8077\u6642\u4f5c\u70ba\u53c3\u8003\u3002<\/p>\n

              \u26a0\ufe0f \u61c9\u907f\u514d\u7684\u5e38\u898b\u9677\u9631<\/h2>\n

              \u96d6\u7136\u6b64\u6846\u67b6\u5177\u6709\u5f37\u5927\u97cc\u6027\uff0c\u4f46\u4ecd\u53ef\u80fd\u88ab\u8aa4\u7528\u3002\u8b58\u5225\u5e38\u898b\u932f\u8aa4\u6709\u52a9\u65bc\u78ba\u4fdd\u6210\u529f\u63a8\u5ee3\u3002<\/p>\n

                \n
              • \u904e\u5ea6\u8907\u96dc\u5316\uff1a<\/strong>\u8a66\u5716\u5efa\u6a21\u6bcf\u4e00\u9805\u6d3b\u52d5\u6703\u5c0e\u81f4\u505c\u6eef\u4e0d\u524d\u3002\u61c9\u5148\u805a\u7126\u65bc\u9ad8\u968e\u7b56\u7565\u8207\u95dc\u9375\u76ee\u6a19\u3002<\/li>\n
              • \u975c\u614b\u5efa\u6a21\uff1a<\/strong>\u5efa\u7acb\u6a21\u578b\u5f8c\u5c31\u675f\u4e4b\u9ad8\u95a3\u3002\u5b83\u5fc5\u9808\u662f\u6301\u7e8c\u66f4\u65b0\u3001\u7528\u65bc\u5be6\u969b\u6c7a\u7b56\u7684\u52d5\u614b\u6587\u4ef6\u3002<\/li>\n
              • \u5ffd\u8996\u5f71\u97ff\u8005\uff1a<\/strong>\u50c5\u95dc\u6ce8\u76ee\u6a19\u8207\u8a08\u756b\uff0c\u537b\u5ffd\u7565\u5916\u90e8\u56e0\u7d20\uff0c\u5c07\u5c0e\u81f4\u7b56\u7565\u8106\u5f31\u4e0d\u582a\u3002<\/li>\n
              • \u7f3a\u4e4f\u8ca0\u8cac\u4eba\uff1a<\/strong>\u82e5\u7121\u4eba\u8ca0\u8cac\u66f4\u65b0\u6a21\u578b\uff0c\u5b83\u5c07\u8fc5\u901f\u904e\u6642\u3002<\/li>\n
              • \u6df7\u6dc6\u9700\u6c42\u8207\u9858\u671b\uff1a<\/strong>\u5c07\u9858\u671b\u7576\u4f5c\u9700\u6c42\u6703\u5c0e\u81f4\u8cc7\u6e90\u932f\u914d\u3002\u61c9\u660e\u78ba\u5340\u5206\u4f55\u8005\u70ba\u5fc5\u8981\uff0c\u4f55\u8005\u70ba\u7406\u60f3\u3002<\/li>\n<\/ul>\n

                \u2705 \u6210\u529f\u7684\u6700\u4f73\u5be6\u52d9<\/h2>\n

                \u70ba\u6700\u5927\u5316\u5546\u696d\u52d5\u6a5f\u6a21\u578b\u7684\u50f9\u503c\uff0c\u8acb\u9075\u5faa\u4ee5\u4e0b\u6307\u5f15\u3002<\/p>\n

                  \n
                • \u5f9e\u5c0f\u8655\u8457\u624b\uff1a<\/strong>\u5728\u5168\u9762\u63a8\u5ee3\u524d\uff0c\u5148\u5728\u4e00\u500b\u90e8\u9580\u8a66\u884c\u8a72\u6a21\u578b\u3002<\/li>\n
                • \u8996\u89ba\u5316\uff1a<\/strong>\u4f7f\u7528\u5716\u8868\u4f86\u8868\u793a\u7d42\u9ede\u3001\u624b\u6bb5\u548c\u5f71\u97ff\u56e0\u7d20\u4e4b\u9593\u7684\u9023\u7d50\u3002\u8996\u89ba\u5316\u6709\u52a9\u65bc\u7406\u89e3\u3002<\/li>\n
                • \u555f\u52d5\u9818\u5c0e\u5c64\u53c3\u8207\uff1a<\/strong>\u78ba\u4fdd\u9ad8\u968e\u7ba1\u7406\u5c64\u652f\u6301\u6b64\u8a08\u756b\uff0c\u4ee5\u53d6\u5f97\u5171\u8b58\u3002<\/li>\n
                • \u9023\u7d50\u9810\u7b97\uff1a<\/strong>\u5728\u53ef\u80fd\u7684\u60c5\u6cc1\u4e0b\uff0c\u5c07\u8ca1\u52d9\u5206\u914d\u8207\u6a21\u578b\u4e2d\u7684\u624b\u6bb5\u9023\u7d50\u8d77\u4f86\u3002\u9019\u80fd\u5f37\u5316\u4e00\u81f4\u6027\u3002<\/li>\n
                • \u57f9\u8a13\u5718\u968a\uff1a<\/strong>\u63d0\u4f9b\u5982\u4f55\u4f7f\u7528\u6a21\u578b\u7684\u57f9\u8a13\u3002\u78ba\u4fdd\u54e1\u5de5\u7406\u89e3\u76f8\u95dc\u8853\u8a9e\u3002<\/li>\n
                • \u5b9a\u671f\u6aa2\u8996\uff1a<\/strong>\u5b89\u6392\u6bcf\u5b63\u6aa2\u8996\uff0c\u6839\u64da\u65b0\u8cc7\u6599\u8207\u5e02\u5834\u72c0\u6cc1\u66f4\u65b0\u6a21\u578b\u3002<\/li>\n<\/ul>\n

                  \u2753 \u5e38\u898b\u554f\u984c<\/h2>\n

                  BMM \u662f\u4e00\u7a2e\u8edf\u9ad4\u5de5\u5177\u55ce\uff1f<\/h3>\n

                  \u4e0d\u662f\uff0cBMM \u662f\u4e00\u500b\u6982\u5ff5\u6027\u67b6\u69cb\u3002\u96d6\u7136\u5b58\u5728\u652f\u63f4\u5efa\u6a21\u7684\u8edf\u9ad4\u5de5\u5177\uff0c\u4f46\u9019\u500b\u6982\u5ff5\u672c\u8eab\u8207\u6280\u8853\u7121\u95dc\u3002\u5b83\u53ef\u4ee5\u900f\u904e\u767d\u677f\u3001\u6587\u4ef6\u6216\u5c08\u696d\u5e73\u53f0\u4f86\u5be6\u65bd\u3002<\/p>\n

                  BMM \u8207 SWOT \u5206\u6790\u6709\u4f55\u4e0d\u540c\uff1f<\/h3>\n

                  SWOT \u95dc\u6ce8\u512a\u52e2\u3001\u52a3\u52e2\u3001\u6a5f\u6703\u8207\u5a01\u8105\u3002BMM \u66f4\u70ba\u8a73\u7d30\uff0c\u5c08\u6ce8\u65bc\u76ee\u6a19\u8207\u884c\u52d5\u4e4b\u9593\u7684\u5177\u9ad4\u56e0\u679c\u9023\u7d50\u3002\u5169\u8005\u53ef\u7d50\u5408\u4f7f\u7528\uff0cBMM \u53ef\u70ba SWOT \u7684\u6d1e\u5bdf\u63d0\u4f9b\u7d50\u69cb\u57fa\u790e\u3002<\/p>\n

                  \u9019\u53ef\u4ee5\u7528\u65bc\u500b\u4eba\u767c\u5c55\u55ce\uff1f<\/h3>\n

                  \u53ef\u4ee5\u3002\u500b\u4eba\u53ef\u5c07\u9019\u4e9b\u539f\u5247\u61c9\u7528\u65bc\u8077\u696d\u898f\u5283\u3002\u500b\u4eba\u76ee\u6a19\u3001\u7b56\u7565\u8207\u5f71\u97ff\u56e0\u7d20\u53ef\u88ab\u7e6a\u88fd\u51fa\u4f86\uff0c\u4ee5\u78ba\u4fdd\u500b\u4eba\u52aa\u529b\u8207\u8077\u696d\u9858\u666f\u4e00\u81f4\u3002<\/p>\n

                  \u7b56\u7565\u8207\u8a08\u756b\u4e4b\u9593\u7684\u5dee\u5225\u70ba\u4f55\uff1f<\/h3>\n

                  \u7b56\u7565\u662f\u9054\u6210\u76ee\u6a19\u6240\u63a1\u53d6\u7684\u65b9\u6cd5\u6216\u65b9\u5411\u3002\u8a08\u756b\u662f\u57f7\u884c\u7531\u8a72\u7b56\u7565\u884d\u751f\u51fa\u7684\u7b56\u7565\u884c\u52d5\u7684\u5177\u9ad4\u6642\u9593\u8868\u8207\u8cc7\u6e90\u914d\u7f6e\u3002\u7b56\u7565\u662f\u9ad8\u5c64\u7d1a\u7684\u300c\u505a\u4ec0\u9ebc\u300d\u8207\u300c\u5982\u4f55\u505a\u300d\uff1b\u8a08\u756b\u5247\u662f\u300c\u4f55\u6642\u300d\u8207\u300c\u7531\u8ab0\u300d\u57f7\u884c\u3002<\/p>\n

                  \u6a21\u578b\u61c9\u591a\u4e45\u66f4\u65b0\u4e00\u6b21\uff1f<\/h3>\n

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