{"id":183,"date":"2026-03-27T00:36:10","date_gmt":"2026-03-27T00:36:10","guid":{"rendered":"https:\/\/www.we-notes.com\/tw\/why-strategic-planning-fails-how-bmm-fixes-it\/"},"modified":"2026-03-27T00:36:10","modified_gmt":"2026-03-27T00:36:10","slug":"why-strategic-planning-fails-how-bmm-fixes-it","status":"publish","type":"post","link":"https:\/\/www.we-notes.com\/tw\/why-strategic-planning-fails-how-bmm-fixes-it\/","title":{"rendered":"\u70ba\u4f55\u50b3\u7d71\u6230\u7565\u898f\u5283\u6703\u5931\u6557\uff0c\u4ee5\u53ca\u5546\u696d\u52d5\u6a5f\u6a21\u578b\u5982\u4f55\u89e3\u6c7a\u6b64\u554f\u984c"},"content":{"rendered":"

\u7d44\u7e54\u7d93\u5e38\u6295\u5165\u5927\u91cf\u8cc7\u6e90\u9032\u884c\u6230\u7565\u898f\u5283\uff0c\u537b\u53ea\u80fd\u770b\u8457\u9019\u4e9b\u8a08\u756b\u5875\u5c01\u65bc\u66f8\u67b6\u4e4b\u4e0a\u3002\u9ad8\u5c64\u9858\u666f\u8207\u65e5\u5e38\u57f7\u884c\u4e4b\u9593\u7684\u843d\u5dee\uff0c\u4ecd\u662f\u73fe\u4ee3\u7ba1\u7406\u4e2d\u6700\u6301\u4e45\u7684\u6311\u6230\u4e4b\u4e00\u3002\u96d6\u7136\u51fa\u767c\u9ede\u662f\u826f\u5584\u7684\uff0c\u4f46\u7528\u4ee5\u5f4c\u88dc\u6b64\u843d\u5dee\u7684\u65b9\u6cd5\u8ad6\u537b\u7d93\u5e38\u5b58\u5728\u7f3a\u9677\u3002\u672c\u6307\u5357\u63a2\u8a0e\u50b3\u7d71\u65b9\u6cd5\u70ba\u4f55\u6703\u5931\u6557\uff0c\u4ee5\u53ca\u5546\u696d\u52d5\u6a5f\u6a21\u578b\uff08BMM\uff09\u5982\u4f55\u63d0\u4f9b\u4e00\u500b\u7a69\u56fa\u7684\u6846\u67b6\uff0c\u4ee5\u5be6\u73fe\u76ee\u6a19\u7684\u4e00\u81f4\u6027\u3002<\/p>\n

\n
\"Hand-drawn<\/figure>\n<\/div>\n

\u6230\u7565\u898f\u5283\u7684\u9677\u9631 \ud83c\udfaf<\/h2>\n

\u6230\u7565\u898f\u5283\u662f\u9ad8\u968e\u4e3b\u7ba1\u8207\u8463\u4e8b\u6703\u7684\u65e5\u5e38\u6d3b\u52d5\u3002\u7136\u800c\uff0c\u9019\u500b\u904e\u7a0b\u7d93\u5e38\u53d7\u5230\u56fa\u6709\u7684\u7d50\u69cb\u6027\u5f31\u9ede\u5f71\u97ff\u3002\u7576\u8a08\u756b\u5728\u8207\u5be6\u969b\u904b\u4f5c\u812b\u7bc0\u7684\u771f\u7a7a\u74b0\u5883\u4e2d\u5236\u5b9a\u6642\uff0c\u5b83\u4fbf\u6dea\u70ba\u7406\u8ad6\u4e0a\u7684\u7df4\u7fd2\uff0c\u800c\u975e\u5be6\u969b\u7684\u884c\u52d5\u8def\u5f91\u3002\u591a\u7a2e\u56e0\u7d20\u5c0e\u81f4\u4e86\u9019\u7a2e\u7cfb\u7d71\u6027\u7684\u5931\u6557\u3002<\/p>\n

    \n
  • \u975c\u614b\u6587\u4ef6\uff1a<\/strong> \u8a08\u756b\u901a\u5e38\u88ab\u8996\u70ba\u6bcf\u5e74\u88fd\u4f5c\u4e00\u6b21\u7684\u975c\u614b\u6587\u4ef6\u3002\u5b83\u5011\u7f3a\u4e4f\u61c9\u5c0d\u5e02\u5834\u5feb\u901f\u8b8a\u52d5\u3001\u6cd5\u898f\u8abf\u6574\u6216\u6280\u8853\u7a81\u7834\u7684\u9748\u6d3b\u6027\u3002<\/li>\n
  • \u90e8\u9580\u5b64\u5cf6\uff1a<\/strong> \u5e02\u5834\u3001\u71df\u904b\u3001\u8ca1\u52d9\u8207\u8cc7\u8a0a\u6280\u8853\u90e8\u9580\u7d93\u5e38\u5404\u81ea\u70ba\u653f\u3002\u9818\u5c0e\u5c64\u5236\u5b9a\u7684\u7b56\u7565\u53ef\u80fd\u7121\u6cd5\u8f49\u5316\u70ba\u524d\u7dda\u4eba\u54e1\u53ef\u57f7\u884c\u7684\u4efb\u52d9\u3002<\/li>\n
  • \u91cd\u8996\u7522\u51fa\uff0c\u800c\u975e\u6210\u679c\uff1a<\/strong> \u50b3\u7d71\u898f\u5283\u5f37\u8abf\u4ea4\u4ed8\u6210\u679c\uff08\u6211\u5011\u6b63\u5728\u6253\u9020\u4ec0\u9ebc\uff09\uff0c\u800c\u975e\u9019\u4e9b\u6210\u679c\u6240\u5275\u9020\u7684\u50f9\u503c\uff08\u6211\u5011\u70ba\u4ec0\u9ebc\u8981\u6253\u9020\u5b83\uff09\u3002<\/li>\n
  • \u52d5\u6a5f\u672a\u5c0d\u9f4a\uff1a<\/strong> \u4e00\u500b\u7b56\u7565\u53ef\u80fd\u5728\u908f\u8f2f\u4e0a\u8aaa\u5f97\u901a\uff0c\u4f46\u5982\u679c\u54e1\u5de5\u7684\u6fc0\u52f5\u8207\u52d5\u6a5f\u8207\u6230\u7565\u76ee\u6a19\u4e0d\u4e00\u81f4\uff0c\u57f7\u884c\u5c07\u6703\u5931\u6557\u3002<\/li>\n
  • \u8907\u96dc\u8207\u6a21\u7cca\uff1a<\/strong> \u8a08\u756b\u5f80\u5f80\u8b8a\u5f97\u904e\u65bc\u9f90\u96dc\u800c\u96e3\u4ee5\u7406\u89e3\u3002\u82e5\u9ad8\u5c64\u76ee\u6a19\u8207\u5177\u9ad4\u884c\u52d5\u4e4b\u9593\u7f3a\u4e4f\u660e\u78ba\u7684\u95dc\u806f\uff0c\u54e1\u5de5\u6703\u611f\u5230\u58d3\u529b\u904e\u5927\u3002<\/li>\n<\/ul>\n

    \u7576\u9019\u4e9b\u554f\u984c\u6301\u7e8c\u5b58\u5728\u6642\uff0c\u7d44\u7e54\u6703\u51fa\u73fe\u300c\u6230\u7565\u504f\u79fb\u300d\u3002\u539f\u672c\u7684\u610f\u5716\u9010\u6f38\u88ab\u71df\u904b\u58d3\u529b\u6240\u4fb5\u8755\uff0c\u5c0e\u81f4\u7d44\u7e54\u6240\u8072\u7a31\u7684\u76ee\u6a19\u8207\u5be6\u969b\u9054\u6210\u7684\u6210\u679c\u4e4b\u9593\u7522\u751f\u812b\u7bc0\u3002<\/p>\n

    \u4ec0\u9ebc\u662f\u5546\u696d\u52d5\u6a5f\u6a21\u578b\uff1f \ud83e\udde9<\/h2>\n

    \u5546\u696d\u52d5\u6a5f\u6a21\u578b\u662f\u4e00\u9805\u4f01\u696d\u67b6\u69cb\u7684\u6a19\u6e96\uff0c\u63d0\u4f9b\u4e00\u7a2e\u7d50\u69cb\u5316\u7684\u65b9\u5f0f\u4f86\u5448\u73fe\u4f01\u696d\u7684\u52d5\u6a5f\u3001\u76ee\u6a19\u8207\u5b97\u65e8\u3002\u8207\u50b3\u7d71\u898f\u5283\u6587\u4ef6\u4ee5\u5c64\u7d1a\u65b9\u5f0f\u5217\u51fa\u76ee\u6a19\u4e0d\u540c\uff0cBMM\u5b9a\u7fa9\u4e86\u4e0d\u540c\u5143\u7d20\u4e4b\u9593\u7684\u95dc\u806f\u3002\u5b83\u4ee5\u76f8\u4e92\u9023\u7d50\u7684\u5716\u5f62\u4f86\u56de\u7b54\u300e\u70ba\u4ec0\u9ebc\u300f\u3001\u300e\u505a\u4ec0\u9ebc\u300f\u8207\u300e\u5982\u4f55\u505a\u300f\u7684\u554f\u984c\uff0c\u800c\u975e\u7dda\u6027\u6e05\u55ae\u3002<\/p>\n

    \u6b64\u6a21\u578b\u5e6b\u52a9\u7d44\u7e54\u8996\u89ba\u5316\u5b8c\u6574\u7684\u52d5\u6a5f\u93c8\u3002\u5b83\u5c07\u5916\u90e8\u5f71\u97ff\uff08\u5982\u5e02\u5834\u8da8\u52e2\u6216\u6cd5\u898f\uff09\u8207\u5167\u90e8\u76ee\u6a19\u9023\u7d50\uff0c\u4e26\u9032\u4e00\u6b65\u7e6a\u88fd\u9054\u6210\u9019\u4e9b\u76ee\u6a19\u6240\u9700\u7684\u624b\u6bb5\uff08\u6d3b\u52d5\u3001\u8cc7\u6e90\uff09\u3002\u900f\u904e\u5c07\u6230\u7565\u8996\u70ba\u4e00\u5f35\u95dc\u4fc2\u7db2\u7d61\uff0cBMM\u63d0\u4f9b\u4e86\u6e05\u6670\u6027\u8207\u53ef\u8ffd\u8e64\u6027\u3002<\/p>\n

    \u5176\u6838\u5fc3\u50f9\u503c\u5728\u65bc\u80fd\u5920\u9023\u7d50 \u7d42\u9ede<\/em>\uff08\u76ee\u6a19\uff09\u8207 \u624b\u6bb5<\/em>\uff08\u884c\u52d5\uff09\u3002\u5b83\u78ba\u4fdd\u7d44\u7e54\u5167\u6bcf\u4e00\u9805\u6d3b\u52d5\u90fd\u80fd\u8ffd\u6eaf\u81f3\u7279\u5b9a\u7684\u6230\u7565\u76ee\u6a19\u3002\u82e5\u67d0\u9805\u6d3b\u52d5\u7121\u6cd5\u8207\u76ee\u6a19\u9023\u7d50\uff0c\u5c07\u88ab\u6a19\u793a\u70ba\u6d6a\u8cbb\uff1b\u82e5\u67d0\u9805\u76ee\u6a19\u7121\u4efb\u4f55\u624b\u6bb5\u652f\u6301\uff0c\u5247\u88ab\u6a19\u793a\u70ba\u7121\u6cd5\u9054\u6210\u3002<\/p>\n

    BMM\u67b6\u69cb\u7684\u6838\u5fc3\u8981\u7d20 \ud83d\udd17<\/h2>\n

    \u8981\u7406\u89e3BMM\u5982\u4f55\u89e3\u6c7a\u898f\u5283\u5931\u6557\u7684\u554f\u984c\uff0c\u5fc5\u9808\u5148\u4e86\u89e3\u5176\u57fa\u672c\u69cb\u6210\u8981\u7d20\u3002\u8a72\u6a21\u578b\u4f9d\u8cf4\u7279\u5b9a\u6982\u5ff5\u4f86\u5b9a\u7fa9\u5546\u696d\u74b0\u5883\u3002<\/p>\n

    1. \u7d42\u9ede vs. \u624b\u6bb5<\/h3>\n

    \u7d42\u9ede\u8207\u624b\u6bb5\u4e4b\u9593\u7684\u5340\u5225\u5c0d\u6e05\u6670\u7406\u89e3\u81f3\u95dc\u91cd\u8981\u3002<\/p>\n

      \n
    • \u7d42\u9ede\uff1a<\/strong> \u9019\u4e9b\u662f\u7d44\u7e54\u6240\u8ffd\u6c42\u7684\u6210\u679c\u3002\u5305\u62ec \u76ee\u6a19<\/em>\uff08\u671f\u671b\u7684\u7d50\u679c\uff09\u4ee5\u53ca\u76ee\u6a19<\/em>\uff08\u7528\u4ee5\u8861\u91cf\u9054\u6210\u76ee\u6a19\u7684\u53ef\u91cf\u5316\u6a19\u6e96\uff09\u3002\u7d42\u9ede\u56de\u7b54\u4e86\u9019\u500b\u554f\u984c\uff1a\u300c\u6211\u5011\u8a66\u5716\u9054\u6210\u4ec0\u9ebc\uff1f\u300d<\/li>\n
    • \u624b\u6bb5\uff1a<\/strong>\u9019\u4e9b\u662f\u7528\u4f86\u9054\u6210\u7d42\u9ede\u7684\u6771\u897f\u3002\u9019\u5305\u62ec\u6d3b\u52d5<\/em>\uff08\u57f7\u884c\u7684\u5de5\u4f5c\uff09\uff0c\u8cc7\u6e90<\/em>\uff08\u6240\u9700\u7684\u8cc7\u7522\uff09\uff0c\u4ee5\u53ca\u80fd\u529b<\/em>\uff08\u6240\u9700\u6280\u80fd\u6216\u529f\u80fd\uff09\u3002\u624b\u6bb5\u56de\u7b54\u4e86\u9019\u500b\u554f\u984c\uff1a\u300c\u6211\u5011\u5c07\u5982\u4f55\u57f7\u884c\uff1f\u300d<\/li>\n<\/ul>\n

      \u5728\u50b3\u7d71\u898f\u5283\u4e2d\uff0c\u9019\u9805\u5340\u5206\u7d93\u5e38\u88ab\u6a21\u7cca\u5316\u3002\u4e00\u500b\u7b56\u7565\u53ef\u80fd\u5c07\u300c\u589e\u52a0\u6536\u5165\u300d\u5217\u70ba\u76ee\u6a19\uff0c\u540c\u6642\u4e5f\u5c07\u300c\u63a8\u51fa\u65b0\u7db2\u7ad9\u300d\u5217\u70ba\u76ee\u6a19\u3002BMM \u660e\u78ba\u6307\u51fa\uff0c\u7db2\u7ad9\u662f\u6536\u5165\u589e\u9577\u9019\u4e00\u624b\u6bb5<\/em>\uff0c\u7528\u4ee5\u9054\u6210\u7d42\u9ede<\/em>\u6536\u5165\u589e\u9577\u7684\u7d42\u9ede\u3002<\/p>\n

      2. \u5f71\u97ff<\/h3>\n

      \u4f01\u696d\u4e26\u975e\u5b64\u7acb\u5b58\u5728\u3002\u5916\u90e8\u56e0\u7d20\u6703\u5f71\u97ff\u76ee\u6a19\u7684\u9054\u6210\u3002BMM \u4f7f\u7528\u300c\u5f71\u97ff<\/em>\u300d\u7684\u6982\u5ff5\u4f86\u63cf\u7e6a\u9019\u4e9b\u95dc\u4fc2\u3002<\/p>\n

        \n
      • \u6b63\u9762\u5f71\u97ff\uff1a<\/strong> \u652f\u6301\u76ee\u6a19\u9054\u6210\u7684\u56e0\u7d20\uff08\u4f8b\u5982\uff1a\u4e00\u9805\u6709\u5229\u65bc\u60a8\u7522\u54c1\u7684\u65b0\u6cd5\u898f\uff09\u3002<\/li>\n
      • \u8ca0\u9762\u5f71\u97ff\uff1a<\/strong> \u963b\u7919\u76ee\u6a19\u9054\u6210\u7684\u56e0\u7d20\uff08\u4f8b\u5982\uff1a\u7af6\u722d\u5c0d\u624b\u964d\u4f4e\u50f9\u683c\uff09\u3002<\/li>\n<\/ul>\n

        \u900f\u904e\u7e6a\u88fd\u5f71\u97ff\u95dc\u4fc2\uff0c\u7d44\u7e54\u53ef\u4ee5\u4e3b\u52d5\u7ba1\u7406\u98a8\u96aa\u8207\u6a5f\u6703\u3002\u5718\u968a\u4e0d\u518d\u50c5\u50c5\u5c0d\u8b8a\u52d5\u505a\u51fa\u53cd\u61c9\uff0c\u800c\u662f\u80fd\u6e05\u695a\u770b\u898b\u5916\u90e8\u8b8a\u5316\u5982\u4f55\u5f71\u97ff\u7279\u5b9a\u7684\u6230\u7565\u76ee\u6a19\u3002<\/p>\n

        3. \u5546\u696d\u89d2\u8272<\/h3>\n

        \u76ee\u6a19\u8207\u6d3b\u52d5\u4e26\u975e\u7531\u62bd\u8c61\u5be6\u9ad4\u57f7\u884c\uff0c\u800c\u662f\u7531\u4eba\u6216\u89d2\u8272\u57f7\u884c\u3002BMM \u660e\u78ba\u5730\u5c07\u52d5\u6a5f\u8207\u5546\u696d\u89d2\u8272<\/em>\u9023\u7d50\u8d77\u4f86\u3002\u9019\u78ba\u4fdd\u4e86\u8cac\u4efb\u6b78\u5c6c\u3002\u82e5\u76ee\u6a19\u672a\u80fd\u9054\u6210\uff0c\u8a72\u6a21\u578b\u53ef\u8b58\u5225\u51fa\u8ca0\u8cac\u9054\u6210\u8a72\u76ee\u6a19\u6240\u9700\u624b\u6bb5\u7684\u89d2\u8272\u3002<\/p>\n

        \u50b3\u7d71\u898f\u5283\u8207\u5546\u696d\u52d5\u6a5f\u6a21\u578b \ud83c\udd9a<\/h2>\n

        \u6bd4\u8f03\u9019\u5169\u7a2e\u65b9\u6cd5\u7a81\u986f\u4e86\u8f49\u8b8a\u7684\u5fc5\u8981\u6027\u3002\u4e0b\u8868\u6982\u8ff0\u4e86\u7d50\u69cb\u3001\u91cd\u9ede\u548c\u9069\u61c9\u6027\u65b9\u9762\u7684\u95dc\u9375\u5dee\u7570\u3002<\/p>\n\n\n\n\n\n\n\n\n\n\n
        \u7279\u5fb5<\/th>\n\u50b3\u7d71\u6230\u7565\u898f\u5283<\/th>\n\u5546\u696d\u52d5\u6a5f\u6a21\u578b\uff08BMM\uff09<\/th>\n<\/tr>\n<\/thead>\n
        \u7d50\u69cb<\/strong><\/td>\n\u7dda\u6027\u5c64\u7d1a\uff08\u81ea\u4e0a\u800c\u4e0b\u7684\u6e05\u55ae\uff09<\/td>\n\u7db2\u8def\u5716\uff08\u95dc\u4fc2\u8207\u9023\u7d50\uff09<\/td>\n<\/tr>\n
        \u91cd\u9ede<\/strong><\/td>\n\u7522\u51fa\u8207\u4ea4\u4ed8\u6210\u679c<\/td>\n\u6210\u679c\u8207\u50f9\u503c\u5275\u9020<\/td>\n<\/tr>\n
        \u5f48\u6027<\/strong><\/td>\n\u975c\u614b\uff1b\u82e5\u4e0d\u91cd\u5beb\u5247\u96e3\u4ee5\u66f4\u65b0<\/td>\n\u52d5\u614b\uff1b\u8f15\u6613\u8ffd\u8e64\u8b8a\u66f4\u7684\u5f71\u97ff<\/td>\n<\/tr>\n
        \u5c0d\u9f4a<\/strong><\/td>\n\u7d93\u5e38\u5728\u90e8\u9580\u4e4b\u9593\u5f62\u6210\u5b64\u5cf6<\/td>\n\u6574\u5408\u65bc\u6574\u500b\u4f01\u696d\u4e4b\u4e2d<\/td>\n<\/tr>\n
        \u53ef\u8ffd\u6eaf\u6027<\/strong><\/td>\n\u96e3\u4ee5\u5c07\u884c\u52d5\u8207\u76ee\u6a19\u9023\u7d50<\/td>\n\u5f9e\u6d3b\u52d5\u5230\u6230\u7565\u76ee\u6a19\u7684\u5b8c\u6574\u53ef\u8ffd\u6eaf\u6027<\/td>\n<\/tr>\n
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