{"id":183,"date":"2026-03-27T00:36:10","date_gmt":"2026-03-27T00:36:10","guid":{"rendered":"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/"},"modified":"2026-03-27T00:36:10","modified_gmt":"2026-03-27T00:36:10","slug":"why-strategic-planning-fails-how-bmm-fixes-it","status":"publish","type":"post","link":"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/","title":{"rendered":"\u4f1d\u7d71\u7684\u306a\u6226\u7565\u7684\u610f\u601d\u6c7a\u5b9a\u304c\u5931\u6557\u3059\u308b\u7406\u7531\u3068\u3001\u30d3\u30b8\u30cd\u30b9\u52d5\u6a5f\u30e2\u30c7\u30eb\u304c\u305d\u308c\u3092\u3069\u3046\u6539\u5584\u3059\u308b\u304b"},"content":{"rendered":"<p>\u7d44\u7e54\u306f\u3057\u3070\u3057\u3070\u6226\u7565\u7684\u610f\u601d\u6c7a\u5b9a\u306b\u591a\u5927\u306a\u30ea\u30bd\u30fc\u30b9\u3092\u6295\u8cc7\u3059\u308b\u304c\u3001\u305d\u306e\u8a08\u753b\u304c\u68da\u306e\u57c3\u3092\u304b\u3076\u308b\u306e\u3092\u305f\u3060\u898b\u5b88\u308b\u3060\u3051\u3068\u306a\u308b\u3002\u4e0a\u4f4d\u306e\u30d3\u30b8\u30e7\u30f3\u3068\u65e5\u5e38\u7684\u306a\u5b9f\u884c\u3068\u306e\u9593\u306b\u306f\u3001\u73fe\u4ee3\u306e\u7d4c\u55b6\u306b\u304a\u3044\u3066\u6700\u3082\u6839\u5f37\u3044\u8ab2\u984c\u304c\u5b58\u5728\u3059\u308b\u3002\u610f\u56f3\u306f noble \u3067\u3042\u308b\u304c\u3001\u3053\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u308b\u624b\u6cd5\u306f\u3057\u3070\u3057\u3070\u6b20\u9665\u3092\u62b1\u3048\u3066\u3044\u308b\u3002\u3053\u306e\u30ac\u30a4\u30c9\u306f\u3001\u306a\u305c\u4f1d\u7d71\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5931\u6557\u3059\u308b\u306e\u304b\u3001\u305d\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u52d5\u6a5f\u30e2\u30c7\u30eb\uff08BMM\uff09\u304c\u3069\u306e\u3088\u3046\u306b\u6574\u5408\u6027\u3092\u4fdd\u3064\u305f\u3081\u306e\u5805\u56fa\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u63d0\u4f9b\u3059\u308b\u304b\u3092\u691c\u8a3c\u3059\u308b\u3002<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Hand-drawn infographic comparing traditional strategic planning pitfalls versus Business Motivation Model (BMM) solutions, featuring split-layout design with icons for static documents, siloed departments, and broken alignment on the left, contrasted with connected network graphs, Ends vs Means framework, influence mapping, and business roles on the right, plus a 5-step implementation path and key performance metrics for strategic alignment\" decoding=\"async\" src=\"https:\/\/www.we-notes.com\/wp-content\/uploads\/2026\/03\/business-motivation-model-infographic-traditional-vs-bmm-strategy.jpg\"\/><\/figure>\n<\/div>\n<h2>\u6226\u7565\u7684\u610f\u601d\u6c7a\u5b9a\u306e\u7f60 \ud83c\udfaf<\/h2>\n<p>\u6226\u7565\u7684\u610f\u601d\u6c7a\u5b9a\u306f\u7d4c\u55b6\u9663\u3084\u53d6\u7de0\u5f79\u4f1a\u306b\u3068\u3063\u3066\u5b9a\u756a\u306e\u6d3b\u52d5\u3067\u3042\u308b\u3002\u3057\u304b\u3057\u3001\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u672c\u8cea\u7684\u306a\u69cb\u9020\u4e0a\u306e\u6b20\u9665\u306b\u60a9\u307e\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3002\u8a08\u753b\u304c\u904b\u7528\u306e\u73fe\u5b9f\u304b\u3089\u5207\u308a\u96e2\u3055\u308c\u305f\u72b6\u614b\u3067\u4f5c\u6210\u3055\u308c\u308b\u3068\u3001\u305d\u308c\u306f\u7406\u8ad6\u7684\u306a\u6f14\u7fd2\u306b\u3059\u304e\u305a\u3001\u5b9f\u8df5\u7684\u306a\u30ed\u30fc\u30c9\u30de\u30c3\u30d7\u3068\u306f\u306a\u3089\u306a\u3044\u3002\u3053\u306e\u30b7\u30b9\u30c6\u30e0\u7684\u306a\u5931\u6557\u3092\u5f15\u304d\u8d77\u3053\u3059\u8981\u56e0\u304c\u8907\u6570\u5b58\u5728\u3059\u308b\u3002<\/p>\n<ul>\n<li><strong>\u9759\u7684\u306a\u6587\u66f8\u5316\uff1a<\/strong>\u8a08\u753b\u306f\u3057\u3070\u3057\u3070\u5e741\u56de\u4f5c\u6210\u3055\u308c\u308b\u9759\u7684\u306a\u6587\u66f8\u3068\u3057\u3066\u6271\u308f\u308c\u308b\u3002\u6025\u901f\u306a\u5e02\u5834\u306e\u5909\u5316\u3001\u898f\u5236\u306e\u5909\u66f4\u3001\u6280\u8853\u7684\u30b7\u30e7\u30c3\u30af\u306b\u9069\u5fdc\u3059\u308b\u67d4\u8edf\u6027\u3092\u6b20\u3044\u3066\u3044\u308b\u3002<\/li>\n<li><strong>\u90e8\u9580\u3054\u3068\u306e\u5b64\u7acb\uff1a<\/strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u904b\u7528\u3001\u8ca1\u52d9\u3001IT\u90e8\u9580\u306f\u3057\u3070\u3057\u3070\u5b64\u7acb\u3057\u3066\u6a5f\u80fd\u3059\u308b\u3002\u7d4c\u55b6\u9663\u304c\u5b9a\u3081\u305f\u6226\u7565\u304c\u3001\u73fe\u5834\u306e\u30b9\u30bf\u30c3\u30d5\u306b\u3068\u3063\u3066\u5b9f\u884c\u53ef\u80fd\u306a\u30bf\u30b9\u30af\u306b\u307e\u3067\u5909\u63db\u3055\u308c\u306a\u3044\u3053\u3068\u304c\u3042\u308b\u3002<\/li>\n<li><strong>\u6210\u679c\u7269\u306b\u6ce8\u76ee\u3057\u3001\u6210\u679c\u306b\u6ce8\u76ee\u3057\u306a\u3044\uff1a<\/strong>\u4f1d\u7d71\u7684\u306a\u8a08\u753b\u306f\u3001\u300e\u4f55\u3092\u69cb\u7bc9\u3057\u3066\u3044\u308b\u304b\u300f\u3068\u3044\u3046\u6210\u679c\u7269\u306b\u6ce8\u76ee\u3059\u308b\u304c\u3001\u305d\u306e\u6210\u679c\u7269\u304c\u751f\u307f\u51fa\u3059\u4fa1\u5024\u3001\u3059\u306a\u308f\u3061\u300e\u306a\u305c\u305d\u308c\u3092\u69cb\u7bc9\u3057\u3066\u3044\u308b\u306e\u304b\u300f\u3068\u3044\u3046\u70b9\u306b\u306f\u3042\u307e\u308a\u6ce8\u76ee\u3057\u306a\u3044\u3002<\/li>\n<li><strong>\u52d5\u6a5f\u306e\u6574\u5408\u6027\u306e\u6b20\u5982\uff1a<\/strong>\u6226\u7565\u304c\u8ad6\u7406\u7684\u306b\u306f\u6210\u308a\u7acb\u3063\u3066\u3044\u3066\u3082\u3001\u5f93\u696d\u54e1\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3084\u52d5\u6a5f\u304c\u6226\u7565\u76ee\u6a19\u3068\u4e00\u81f4\u3057\u306a\u3044\u5834\u5408\u3001\u5b9f\u884c\u306f\u5931\u6557\u3059\u308b\u3002<\/li>\n<li><strong>\u8907\u96d1\u3055\u3068\u66d6\u6627\u3055\uff1a<\/strong>\u8a08\u753b\u306f\u3057\u3070\u3057\u3070\u7406\u89e3\u3057\u304c\u305f\u3044\u307b\u3069\u8907\u96d1\u306b\u306a\u308b\u3002\u4e0a\u4f4d\u306e\u76ee\u6a19\u3068\u5177\u4f53\u7684\u306a\u884c\u52d5\u3068\u306e\u660e\u78ba\u306a\u95a2\u4fc2\u304c\u306a\u3051\u308c\u3070\u3001\u5f93\u696d\u54e1\u306f\u5727\u5012\u611f\u3092\u62b1\u304f\u3002<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u554f\u984c\u304c\u7d99\u7d9a\u3059\u308b\u3068\u3001\u7d44\u7e54\u306f\u300c\u6226\u7565\u306e\u305a\u308c\u300d\u3092\u7d4c\u9a13\u3059\u308b\u3002\u5143\u3005\u306e\u610f\u56f3\u306f\u904b\u7528\u4e0a\u306e\u5727\u529b\u306b\u3088\u3063\u3066\u3086\u3063\u304f\u308a\u3068\u4fb5\u98df\u3055\u308c\u3001\u7d44\u7e54\u304c\u8a00\u3063\u3066\u3044\u308b\u3053\u3068\u3068\u5b9f\u969b\u306b\u9054\u6210\u3057\u3066\u3044\u308b\u3053\u3068\u306e\u9593\u306b\u4e56\u96e2\u304c\u751f\u3058\u308b\u3002<\/p>\n<h2>\u30d3\u30b8\u30cd\u30b9\u52d5\u6a5f\u30e2\u30c7\u30eb\u3068\u306f\u4f55\u304b\uff1f \ud83e\udde9<\/h2>\n<p>\u30d3\u30b8\u30cd\u30b9\u52d5\u6a5f\u30e2\u30c7\u30eb\uff08BMM\uff09\u306f\u3001\u4f01\u696d\u306e\u52d5\u6a5f\u3001\u76ee\u6a19\u3001\u76ee\u7684\u3092\u69cb\u9020\u7684\u306b\u8868\u73fe\u3059\u308b\u305f\u3081\u306e\u30d3\u30b8\u30cd\u30b9\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3\u306e\u6a19\u6e96\u3067\u3042\u308b\u3002\u4f1d\u7d71\u7684\u306a\u8a08\u753b\u6587\u66f8\u304c\u76ee\u6a19\u3092\u968e\u5c64\u7684\u306b\u30ea\u30b9\u30c8\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001BMM\u306f\u7570\u306a\u308b\u8981\u7d20\u9593\u306e\u95a2\u4fc2\u3092\u5b9a\u7fa9\u3059\u308b\u3002\u7dda\u5f62\u30ea\u30b9\u30c8\u3067\u306f\u306a\u304f\u3001\u3064\u306a\u304c\u3063\u305f\u30b0\u30e9\u30d5\u3067\u300e\u306a\u305c\u300f\u300e\u4f55\u3092\u300f\u300e\u3069\u306e\u3088\u3046\u306b\u300f\u3068\u3044\u3046\u554f\u3044\u306b\u7b54\u3048\u308b\u3002<\/p>\n<p>\u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u7d44\u7e54\u304c\u52d5\u6a5f\u306e\u5b8c\u5168\u306a\u9023\u9396\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u3092\u52a9\u3051\u308b\u3002\u5916\u90e8\u8981\u56e0\uff08\u5e02\u5834\u52d5\u5411\u3084\u898f\u5236\u306a\u3069\uff09\u3092\u5185\u90e8\u306e\u76ee\u6a19\u3068\u7d50\u3073\u3064\u3051\u3001\u305d\u308c\u3089\u306e\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u624b\u6bb5\uff08\u6d3b\u52d5\u3001\u30ea\u30bd\u30fc\u30b9\uff09\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u3002\u6226\u7565\u3092\u95a2\u4fc2\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u3057\u3066\u6349\u3048\u308b\u3053\u3068\u3067\u3001BMM\u306f\u660e\u78ba\u3055\u3068\u30c8\u30ec\u30fc\u30b5\u30d3\u30ea\u30c6\u30a3\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/p>\n<p>\u305d\u306e\u6838\u5fc3\u7684\u306a\u4fa1\u5024\u306f\u3001<em>\u76ee\u7684<\/em>\uff08\u76ee\u6a19\uff09\u3068<em>\u624b\u6bb5<\/em>\uff08\u884c\u52d5\uff09\u3092\u7d50\u3073\u3064\u3051\u308b\u80fd\u529b\u306b\u3042\u308b\u3002\u7d44\u7e54\u5185\u306e\u3059\u3079\u3066\u306e\u6d3b\u52d5\u304c\u7279\u5b9a\u306e\u6226\u7565\u7684\u76ee\u6a19\u306b\u9061\u308c\u308b\u3088\u3046\u306b\u4fdd\u8a3c\u3059\u308b\u3002\u6d3b\u52d5\u304c\u76ee\u6a19\u3068\u7d50\u3073\u3064\u3051\u3089\u308c\u306a\u3044\u5834\u5408\u3001\u305d\u308c\u306f\u7121\u99c4\u3068\u30de\u30fc\u30af\u3055\u308c\u308b\u3002\u76ee\u6a19\u306b\u624b\u6bb5\u304c\u7d50\u3073\u3064\u3044\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u305d\u308c\u306f\u9054\u6210\u4e0d\u53ef\u80fd\u3068\u30de\u30fc\u30af\u3055\u308c\u308b\u3002<\/p>\n<h2>BMM\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6838\u5fc3\u7684\u8981\u7d20 \ud83d\udd17<\/h2>\n<p>BMM\u304c\u8a08\u753b\u306e\u5931\u6557\u3092\u3069\u3046\u4fee\u6b63\u3059\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u306b\u306f\u3001\u305d\u306e\u57fa\u672c\u7684\u306a\u69cb\u6210\u8981\u7d20\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u3053\u306e\u30e2\u30c7\u30eb\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u3092\u5b9a\u7fa9\u3059\u308b\u305f\u3081\u306b\u7279\u5b9a\u306e\u6982\u5ff5\u306b\u4f9d\u5b58\u3057\u3066\u3044\u308b\u3002<\/p>\n<h3>1. \u76ee\u7684 vs. \u624b\u6bb5<\/h3>\n<p>\u76ee\u7684\u3068\u624b\u6bb5\u306e\u9055\u3044\u306f\u3001\u660e\u78ba\u3055\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002<\/p>\n<ul>\n<li><strong>\u76ee\u7684\uff1a<\/strong>\u3053\u308c\u3089\u306f\u7d44\u7e54\u304c\u6c42\u3081\u308b\u6210\u679c\u3067\u3042\u308b\u3002\u3053\u308c\u306b\u306f<em>\u76ee\u6a19<\/em>\uff08\u671b\u307e\u3057\u3044\u7d50\u679c\uff09\u304a\u3088\u3073 <em>\u76ee\u7684<\/em>\uff08\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306e\u6e2c\u5b9a\u53ef\u80fd\u306a\u57fa\u6e96\uff09\u3002\u76ee\u7684\u306f\u3001\u300c\u6211\u3005\u304c\u4f55\u3092\u9054\u6210\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u554f\u3044\u306b\u7b54\u3048\u307e\u3059\u3002<\/li>\n<li><strong>\u624b\u6bb5\uff1a<\/strong>\u3053\u308c\u3089\u306f\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u7528\u3044\u3089\u308c\u308b\u3082\u306e\u3067\u3042\u308b\u3002\u3053\u308c\u306b\u306f <em>\u6d3b\u52d5<\/em>\uff08\u5b9f\u884c\u3055\u308c\u308b\u4f5c\u696d\uff09,<em>\u8cc7\u6e90<\/em>\uff08\u5fc5\u8981\u306a\u8cc7\u7523\uff09\u304a\u3088\u3073 <em>\u80fd\u529b<\/em>\uff08\u5fc5\u8981\u306a\u30b9\u30ad\u30eb\u307e\u305f\u306f\u6a5f\u80fd\uff09\u3002\u624b\u6bb5\u306f\u3001\u300c\u3069\u3046\u3084\u3063\u3066\u305d\u308c\u3092\u9054\u6210\u3059\u308b\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u554f\u3044\u306b\u7b54\u3048\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u5f93\u6765\u306e\u8a08\u753b\u3067\u306f\u3001\u3053\u306e\u533a\u5225\u304c\u3057\u3070\u3057\u3070\u66d6\u6627\u306b\u306a\u308b\u3002\u6226\u7565\u304c\u300c\u53ce\u76ca\u306e\u5897\u52a0\u300d\u3092\u76ee\u6a19\u3068\u3057\u3066\u6319\u3052\u308b\u4e00\u65b9\u3067\u3001\u300c\u65b0\u898f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30ea\u30ea\u30fc\u30b9\u300d\u3082\u76ee\u6a19\u3068\u3057\u3066\u6319\u3052\u308b\u3053\u3068\u304c\u3042\u308b\u3002BMM\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u53ce\u76ca\u6210\u9577\u3068\u3044\u3046\u300c\u76ee\u7684\u300d\u3078\u306e\u300c\u624b\u6bb5\u300d\u3067\u3042\u308b\u3053\u3068\u3092\u660e\u78ba\u306b\u3057\u3066\u3044\u308b\u3002<em>\u624b\u6bb5<\/em>\u3068\u3044\u3046<em>\u76ee\u7684<\/em>\u53ce\u76ca\u6210\u9577\u306e\u76ee\u7684\u3078\u306e\u3002<\/p>\n<h3>2. \u5f71\u97ff<\/h3>\n<p>\u4f01\u696d\u306f\u771f\u7a7a\u72b6\u614b\u306b\u5b58\u5728\u3059\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u3002\u5916\u90e8\u8981\u56e0\u304c\u76ee\u6a19\u306e\u9054\u6210\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3002BMM\u306f\u300c<em>\u5f71\u97ff<\/em>\u300d\u3068\u3044\u3046\u6982\u5ff5\u3092\u7528\u3044\u3066\u3001\u3053\u308c\u3089\u306e\u95a2\u4fc2\u3092\u53ef\u8996\u5316\u3059\u308b\u3002<\/p>\n<ul>\n<li><strong>\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u5f71\u97ff\uff1a<\/strong>\u76ee\u6a19\u306e\u9054\u6210\u3092\u652f\u63f4\u3059\u308b\u8981\u56e0\uff08\u4f8b\uff1a\u81ea\u793e\u88fd\u54c1\u306b\u6709\u5229\u306a\u65b0\u3057\u3044\u898f\u5236\uff09\u3002<\/li>\n<li><strong>\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u5f71\u97ff\uff1a<\/strong>\u76ee\u6a19\u306e\u9054\u6210\u3092\u59a8\u3052\u308b\u8981\u56e0\uff08\u4f8b\uff1a\u7af6\u5408\u304c\u4fa1\u683c\u3092\u5f15\u304d\u4e0b\u3052\u308b\uff09\u3002<\/li>\n<\/ul>\n<p>\u5f71\u97ff\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001\u7d44\u7e54\u306f\u30ea\u30b9\u30af\u3084\u6a5f\u4f1a\u3092\u524d\u3082\u3063\u3066\u7ba1\u7406\u3067\u304d\u308b\u3002\u5909\u5316\u306b\u53cd\u5fdc\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u3053\u306e\u30e2\u30c7\u30eb\u306f\u5916\u90e8\u306e\u5909\u5316\u304c\u7279\u5b9a\u306e\u6226\u7565\u7684\u76ee\u6a19\u306b\u3069\u306e\u3088\u3046\u306b\u5f71\u97ff\u3059\u308b\u304b\u3092\u30c1\u30fc\u30e0\u304c\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3002<\/p>\n<h3>3. \u30d3\u30b8\u30cd\u30b9\u5f79\u5272<\/h3>\n<p>\u76ee\u6a19\u3084\u6d3b\u52d5\u306f\u62bd\u8c61\u7684\u306a\u5b58\u5728\u306b\u3088\u3063\u3066\u884c\u308f\u308c\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u3002\u305d\u308c\u3089\u306f\u4eba\u9593\u3084\u5f79\u5272\u306b\u3088\u3063\u3066\u884c\u308f\u308c\u308b\u3002BMM\u306f\u610f\u56f3\u3092\u660e\u78ba\u306b\u300c<em>\u30d3\u30b8\u30cd\u30b9\u5f79\u5272<\/em>\u300d\u306b\u7d50\u3073\u3064\u3051\u308b\u3002\u3053\u308c\u306b\u3088\u308a\u8cac\u4efb\u306e\u6240\u5728\u304c\u660e\u78ba\u306b\u306a\u308b\u3002\u76ee\u6a19\u304c\u9054\u6210\u3055\u308c\u306a\u304b\u3063\u305f\u5834\u5408\u3001\u30e2\u30c7\u30eb\u306f\u305d\u306e\u9054\u6210\u306b\u5fc5\u8981\u306a\u624b\u6bb5\u3092\u62c5\u3063\u3066\u3044\u305f\u5f79\u5272\u3092\u7279\u5b9a\u3067\u304d\u308b\u3002<\/p>\n<h2>\u5f93\u6765\u306e\u8a08\u753b\u624b\u6cd5\u3068\u30d3\u30b8\u30cd\u30b9\u52d5\u6a5f\u30e2\u30c7\u30eb\u306e\u6bd4\u8f03 \ud83c\udd9a<\/h2>\n<p>\u4e8c\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u79fb\u884c\u304c\u306a\u305c\u5fc5\u8981\u306a\u306e\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u8868\u306f\u3001\u69cb\u9020\u3001\u7126\u70b9\u3001\u9069\u5fdc\u6027\u306b\u304a\u3051\u308b\u4e3b\u306a\u9055\u3044\u3092\u6982\u8aac\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u7279\u5fb4<\/th>\n<th>\u4f1d\u7d71\u7684\u306a\u6226\u7565\u8a08\u753b<\/th>\n<th>\u30d3\u30b8\u30cd\u30b9\u52d5\u6a5f\u30e2\u30c7\u30eb\uff08BMM\uff09<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u69cb\u9020<\/strong><\/td>\n<td>\u7dda\u5f62\u968e\u5c64\uff08\u30c8\u30c3\u30d7\u30c0\u30a6\u30f3\u306e\u30ea\u30b9\u30c8\uff09<\/td>\n<td>\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u30b0\u30e9\u30d5\uff08\u95a2\u4fc2\u6027\u3068\u3064\u306a\u304c\u308a\uff09<\/td>\n<\/tr>\n<tr>\n<td><strong>\u7126\u70b9<\/strong><\/td>\n<td>\u51fa\u529b\u3068\u7d0d\u54c1\u7269<\/td>\n<td>\u6210\u679c\u3068\u4fa1\u5024\u5275\u51fa<\/td>\n<\/tr>\n<tr>\n<td><strong>\u67d4\u8edf\u6027<\/strong><\/td>\n<td>\u9759\u7684\uff1b\u518d\u66f8\u304d\u8fbc\u307f\u306a\u3057\u3067\u306f\u66f4\u65b0\u304c\u96e3\u3057\u3044<\/td>\n<td>\u52d5\u7684\uff1b\u5909\u66f4\u306e\u5f71\u97ff\u3092\u7c21\u5358\u306b\u8ffd\u8de1\u53ef\u80fd<\/td>\n<\/tr>\n<tr>\n<td><strong>\u6574\u5408\u6027<\/strong><\/td>\n<td>\u90e8\u9580\u9593\u3067\u3057\u3070\u3057\u3070\u65ad\u7247\u5316\u3055\u308c\u308b<\/td>\n<td>\u4f01\u696d\u5168\u4f53\u306b\u308f\u305f\u3063\u3066\u7d71\u5408\u3055\u308c\u308b<\/td>\n<\/tr>\n<tr>\n<td><strong>\u30c8\u30ec\u30fc\u30b5\u30d3\u30ea\u30c6\u30a3<\/strong><\/td>\n<td>\u884c\u52d5\u3068\u76ee\u6a19\u3092\u7d50\u3073\u3064\u3051\u308b\u306e\u304c\u96e3\u3057\u3044<\/td>\n<td>\u6d3b\u52d5\u304b\u3089\u6226\u7565\u7684\u76ee\u6a19\u307e\u3067\u5b8c\u5168\u306a\u30c8\u30ec\u30fc\u30b5\u30d3\u30ea\u30c6\u30a3<\/td>\n<\/tr>\n<tr>\n<td><strong>\u5916\u90e8\u74b0\u5883<\/strong><\/td>\n<td>\u3057\u3070\u3057\u3070\u5225\u500b\u306b\u6271\u308f\u308c\u308b\uff08SWOT\u5206\u6790\uff09<\/td>\n<td>\u5f71\u97ff\u95a2\u4fc2\u3092\u901a\u3058\u3066\u7d71\u5408\u3055\u308c\u308b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3053\u306e\u6bd4\u8f03\u306f\u3001\u4f1d\u7d71\u7684\u306a\u8a08\u753b\u306f\u4e00\u77ac\u306e\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001BMM\u306f\u5730\u56f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u5730\u56f3\u306f\u5730\u5f62\u3001\u969c\u5bb3\u7269\u3001\u5229\u7528\u53ef\u80fd\u306a\u9053\u3092\u793a\u3057\u307e\u3059\u3002\u4e00\u65b9\u3001\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8\u306f\u3001\u3042\u308b\u77ac\u9593\u306b\u3042\u306a\u305f\u304c\u3069\u3053\u306b\u3044\u305f\u304b\u3060\u3051\u3092\u793a\u3059\u306b\u3059\u304e\u307e\u305b\u3093\u3002<\/p>\n<h2>\u7d44\u7e54\u306b\u304a\u3051\u308bBMM\u306e\u5c0e\u5165 \ud83c\udfd7\ufe0f<\/h2>\n<p>\u3053\u306e\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3059\u308b\u306b\u306f\u3001\u6587\u66f8\u306e\u5909\u66f4\u3060\u3051\u3067\u306a\u304f\u3001\u30de\u30a4\u30f3\u30c9\u30bb\u30c3\u30c8\u306e\u8ee2\u63db\u304c\u5fc5\u8981\u3067\u3059\u3002\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u91cd\u8981\u306a\u8981\u7d20\u3092\u7279\u5b9a\u3057\u3001\u305d\u308c\u3089\u306e\u95a2\u4fc2\u6027\u3092\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u9ad8\u4fa1\u306a\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306f\u5fc5\u8981\u3067\u306f\u306a\u304f\u3001\u3080\u3057\u308d\u53b3\u5bc6\u306a\u5206\u6790\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>\u30b9\u30c6\u30c3\u30d71\uff1a\u4f01\u696d\u306e\u76ee\u7684\u3092\u5b9a\u7fa9\u3059\u308b<\/h3>\n<p>\u307e\u305a\u3001\u7d44\u7e54\u306e\u4e0a\u4f4d\u30ec\u30d9\u30eb\u306e\u76ee\u6a19\u3068\u76ee\u7684\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u660e\u78ba\u3067\u3001\u6e2c\u5b9a\u53ef\u80fd\u3067\u3042\u308a\u3001\u671f\u9650\u3092\u8a2d\u3051\u308b\u3079\u304d\u3067\u3059\u3002\u66d6\u6627\u306a\u8868\u73fe\u3092\u907f\u3051\u307e\u3057\u3087\u3046\u3002\u305f\u3068\u3048\u3070\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u306e\u5411\u4e0a\u300d\u3068\u3044\u3046\u8868\u73fe\u3067\u306f\u306a\u304f\u3001\u300cQ4\u307e\u3067\u306b\u5e73\u5747\u5fdc\u7b54\u6642\u9593\u30922\u6642\u9593\u672a\u6e80\u306b\u77ed\u7e2e\u3059\u308b\u300d\u3068\u5b9a\u7fa9\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30b9\u30c6\u30c3\u30d72\uff1a\u624b\u6bb5\u3092\u7279\u5b9a\u3059\u308b<\/h3>\n<p>\u5404\u76ee\u7684\u306b\u5bfe\u3057\u3066\u3001\u5fc5\u8981\u306a\u6d3b\u52d5\u3068\u30ea\u30bd\u30fc\u30b9\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u3053\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u306f\u3057\u3070\u3057\u3070\u30ae\u30e3\u30c3\u30d7\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3059\u3002\u5b9f\u884c\u3078\u306e\u660e\u78ba\u306a\u9053\u7b4b\u306e\u306a\u3044\u76ee\u6a19\u3001\u3042\u308b\u3044\u306f\u6226\u7565\u7684\u610f\u7fa9\u306e\u306a\u3044\u6d3b\u52d5\u304c\u898b\u3064\u304b\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u91cd\u8981\u306a\u6574\u7406\u30d5\u30a7\u30fc\u30ba\u3067\u3059\u3002<\/p>\n<h3>\u30b9\u30c6\u30c3\u30d73\uff1a\u5f71\u97ff\u95a2\u4fc2\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b<\/h3>\n<p>\u3053\u308c\u3089\u306e\u76ee\u6a19\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5916\u90e8\u8981\u56e0\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3069\u306e\u8981\u56e0\u304c\u30dd\u30b8\u30c6\u30a3\u30d6\u3067\u3001\u3069\u306e\u8981\u56e0\u304c\u30cd\u30ac\u30c6\u30a3\u30d6\u304b\u3092\u7279\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30ea\u30b9\u30af\u7ba1\u7406\u3068\u6a5f\u4f1a\u306e\u7279\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u4f1a\u8a71\u306e\u7126\u70b9\u3092\u300c\u79c1\u305f\u3061\u304c\u4f55\u3092\u671b\u3093\u3067\u3044\u308b\u304b\uff1f\u300d\u304b\u3089\u300c\u4f55\u304c\u79c1\u305f\u3061\u3092\u59a8\u3052\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u304b\uff1f\u300d\u3078\u3068\u79fb\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30b9\u30c6\u30c3\u30d74\uff1a\u5f79\u5272\u306e\u5272\u308a\u5f53\u3066<\/h3>\n<p>\u76ee\u6a19\u3068\u6d3b\u52d5\u3092\u7279\u5b9a\u306e\u30d3\u30b8\u30cd\u30b9\u5f79\u5272\u306b\u7d10\u3065\u3051\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u6240\u6709\u611f\u304c\u751f\u307e\u308c\u307e\u3059\u3002\u5f79\u5272\u304c\u5272\u308a\u5f53\u3066\u3089\u308c\u308b\u3068\u3001\u8cac\u4efb\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u8907\u6570\u306e\u5f79\u5272\u304c\u540c\u3058\u6d3b\u52d5\u3084\u76ee\u6a19\u306b\u5bfe\u3057\u3066\u8cac\u4efb\u3092\u4e3b\u5f35\u3059\u308b\u3088\u3046\u306a\u885d\u7a81\u3092\u6d6e\u304d\u5f6b\u308a\u306b\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30b9\u30c6\u30c3\u30d75\uff1a\u53cd\u5fa9\u3068\u7dad\u6301<\/h3>\n<p>\u3053\u306e\u30e2\u30c7\u30eb\u306f\u4e00\u5ea6\u304d\u308a\u306e\u8a2d\u5b9a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u304c\u5909\u5316\u3059\u308b\u306b\u3064\u308c\u3066\u3001\u5f71\u97ff\u8981\u56e0\u3084\u624b\u6bb5\u3082\u66f4\u65b0\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u6226\u7565\u306e\u95a2\u9023\u6027\u304c\u4fdd\u305f\u308c\u307e\u3059\u3002\u5b9a\u671f\u7684\u306a\u898b\u76f4\u3057\u306b\u3088\u308a\u3001\u6574\u5408\u6027\u304c\u7dad\u6301\u3055\u308c\u307e\u3059\u3002<\/p>\n<h2>\u5f71\u97ff\u529b\u3068\u6574\u5408\u6027\u306e\u6e2c\u5b9a \ud83d\udcca<\/h2>\n<p>\u30d3\u30b8\u30cd\u30b9\u52d5\u6a5f\u30e2\u30c7\u30eb\u3092\u7528\u3044\u308b\u6700\u5927\u306e\u5229\u70b9\u306e\u4e00\u3064\u306f\u3001\u6574\u5408\u6027\u3092\u6e2c\u5b9a\u3067\u304d\u308b\u70b9\u3067\u3059\u3002\u5f93\u6765\u306e\u74b0\u5883\u3067\u306f\u3001\u6210\u529f\u306f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u5b8c\u4e86\u306b\u3088\u3063\u3066\u6e2c\u3089\u308c\u308b\u3053\u3068\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001BMM\u3067\u306f\u3001\u6210\u529f\u306f\u76ee\u6a19\u9054\u6210\u306b\u3088\u3063\u3066\u6e2c\u5b9a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e\u6307\u6a19\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\uff1a<\/p>\n<ul>\n<li><strong>\u30c8\u30ec\u30fc\u30b5\u30d3\u30ea\u30c6\u30a3\u30b9\u30b3\u30a2\uff1a<\/strong>\u65e5\u3005\u306e\u6d3b\u52d5\u306e\u4f55\u30d1\u30fc\u30bb\u30f3\u30c8\u304c\u6226\u7565\u7684\u76ee\u6a19\u306b\u9061\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\uff1f<\/li>\n<li><strong>\u76ee\u6a19\u9054\u6210\u7387\uff1a<\/strong>\u5b9a\u7fa9\u3055\u308c\u305f\u76ee\u6a19\u306e\u3046\u3061\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30bf\u30a4\u30e0\u30d5\u30ec\u30fc\u30e0\u5185\u3067\u9054\u6210\u3055\u308c\u305f\u306e\u306f\u4f55\u500b\u304b\uff1f<\/li>\n<li><strong>\u5f71\u97ff\u611f\u53d7\u6027\uff1a<\/strong>\u5916\u90e8\u8981\u56e0\u306e\u5909\u5316\u304c\u3001\u76ee\u6a19\u9054\u6210\u306e\u78ba\u7387\u306b\u3069\u308c\u307b\u3069\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\uff1f<\/li>\n<li><strong>\u30ea\u30bd\u30fc\u30b9\u6d3b\u7528\u7387\uff1a<\/strong>\u30ea\u30bd\u30fc\u30b9\u304c\u3001\u76ee\u7684\u3092\u76f4\u63a5\u652f\u63f4\u3059\u308b\u6d3b\u52d5\u306b\u9069\u5207\u306b\u914d\u5206\u3055\u308c\u3066\u3044\u308b\u304b\uff1f<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u6307\u6a19\u306f\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30c8\u30ec\u30fc\u30b5\u30d3\u30ea\u30c6\u30a3\u30b9\u30b3\u30a2\u304c\u4f4e\u4e0b\u3059\u308c\u3070\u3001\u7d44\u7e54\u304c\u65b9\u5411\u3092\u5931\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u307e\u3059\u3002\u76ee\u6a19\u9054\u6210\u7387\u304c\u4f4e\u3044\u5834\u5408\u306f\u3001\u624b\u6bb5\u304c\u4e0d\u5341\u5206\u3067\u3042\u308b\u304b\u3001\u76ee\u6a19\u304c\u73fe\u5b9f\u7684\u3067\u306a\u3044\u53ef\u80fd\u6027\u3092\u793a\u5506\u3057\u307e\u3059\u3002<\/p>\n<h2>\u907f\u3051\u305f\u3044\u4e00\u822c\u7684\u306a\u843d\u3068\u3057\u7a74 \u26a0\ufe0f<\/h2>\n<p>\u5805\u56fa\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u3042\u3063\u3066\u3082\u3001\u5b9f\u88c5\u306f\u9593\u9055\u3048\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u4e00\u822c\u7684\u306a\u843d\u3068\u3057\u7a74\u3078\u306e\u8a8d\u8b58\u304c\u3001\u6210\u529f\u3092\u78ba\u5b9f\u306b\u3059\u308b\u52a9\u3051\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u904e\u5270\u30e2\u30c7\u30eb\u5316\uff1a<\/strong>\u5b9f\u7528\u6027\u3092\u6301\u305f\u306a\u3044\u307b\u3069\u8907\u96d1\u306a\u30e2\u30c7\u30eb\u3092\u4f5c\u308b\u3053\u3068\u3002\u30b7\u30f3\u30d7\u30eb\u306a\u30b9\u30bf\u30fc\u30c8\u304b\u3089\u59cb\u3081\u3001\u4fa1\u5024\u3092\u3082\u305f\u3089\u3059\u5834\u6240\u306b\u306e\u307f\u8a73\u7d30\u3092\u8ffd\u52a0\u3059\u308b\u3002<\/li>\n<li><strong>\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306e\u8cdb\u540c\u4e0d\u8db3\uff1a<\/strong>\u4f5c\u696d\u3092\u884c\u3046\u4eba\u3005\u304c\u76ee\u6a19\u3092\u7406\u89e3\u3057\u3066\u3044\u306a\u3044\u3001\u307e\u305f\u306f\u540c\u610f\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u30e2\u30c7\u30eb\u306f\u5931\u6557\u3057\u307e\u3059\u3002\u30e2\u30c7\u30eb\u4f5c\u6210\u30d7\u30ed\u30bb\u30b9\u3078\u306e\u95a2\u4e0e\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/li>\n<li><strong>\u4eba\u7684\u8981\u7d20\u306e\u7121\u8996\uff1a<\/strong>\u76ee\u6a19\u3068\u6d3b\u52d5\u306f\u4eba\u306b\u3088\u3063\u3066\u63a8\u9032\u3055\u308c\u307e\u3059\u3002\u30e2\u30c7\u30eb\u306f\u52b4\u50cd\u529b\u306e\u80fd\u529b\u3068\u9650\u754c\u3092\u5c0a\u91cd\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/li>\n<li><strong>\u4e00\u6642\u7684\u306a\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3068\u6271\u3046\uff1a<\/strong>BMM\u306f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3067\u306f\u306a\u304f\u3001\u5c02\u9580\u5206\u91ce\u3067\u3059\u3002\u7d99\u7d9a\u7684\u306a\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u3068\u898b\u76f4\u3057\u304c\u5fc5\u8981\u3067\u3059\u3002<\/li>\n<li><strong>\u624b\u6bb5\u3068\u76ee\u7684\u306e\u6df7\u540c\uff1a<\/strong>\u6d3b\u52d5\u3092\u8aa4\u3063\u3066\u76ee\u6a19\u3068\u3057\u306a\u3044\u3088\u3046\u306b\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u6d3b\u52d5\u306f\u4e00\u6b69\u3067\u3042\u308a\u3001\u76ee\u6a19\u306f\u5230\u9054\u5730\u70b9\u3067\u3059\u3002<\/li>\n<\/ul>\n<h2>\u6226\u7565\u7684\u660e\u78ba\u6027\u306b\u3064\u3044\u3066\u306e\u6700\u7d42\u7684\u306a\u8003\u5bdf \ud83d\udca1<\/h2>\n<p>\u4f1d\u7d71\u7684\u306a\u6226\u7565\u8a08\u753b\u306e\u5931\u6557\u306f\u3001\u307b\u3068\u3093\u3069\u304c\u91ce\u5fc3\u306e\u4e0d\u8db3\u306b\u3088\u308b\u3082\u306e\u3067\u306f\u306a\u3044\u3002\u901a\u5e38\u306f\u3001\u3064\u306a\u304c\u308a\u306e\u6b20\u5982\u304c\u539f\u56e0\u3067\u3042\u308b\u3002\u7d4c\u55b6\u9663\u3068\u73fe\u5834\u3068\u306e\u9593\u306e\u9023\u643a\u304c\u65ad\u305f\u308c\u308b\u3068\u3001\u6226\u7565\u306f\u865a\u69cb\u3068\u306a\u308b\u3002<\/p>\n<p>\u30d3\u30b8\u30cd\u30b9\u52d5\u6a5f\u30e2\u30c7\u30eb\uff08BMM\uff09\u306f\u3001\u3053\u308c\u3089\u306e\u3064\u306a\u304c\u308a\u3092\u5f62\u5f0f\u5316\u3059\u308b\u3053\u3068\u3067\u89e3\u6c7a\u7b56\u3092\u63d0\u4f9b\u3059\u308b\u3002\u7d44\u7e54\u304c\u4f55\u3092\u9054\u6210\u3057\u305f\u3044\u304b\u3060\u3051\u3067\u306a\u304f\u3001\u3069\u306e\u3088\u3046\u306b\u9054\u6210\u3059\u308b\u304b\u3001\u8ab0\u304c\u5b9f\u884c\u3059\u308b\u304b\u3001\u4f55\u304c\u969c\u5bb3\u306b\u306a\u308b\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3092\u5f37\u3044\u308b\u3002\u3053\u306e\u69cb\u9020\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u7d44\u7e54\u306f\u53cd\u5fdc\u578b\u306e\u7ba1\u7406\u304b\u3089\u4e88\u9632\u7684\u304b\u3064\u524d\u5411\u304d\u306a\u6574\u5408\u3078\u3068\u79fb\u884c\u3067\u304d\u308b\u3002<\/p>\n<p>\u6226\u7565\u7684\u6210\u529f\u3068\u306f\u5b8c\u74a7\u306a\u8a08\u753b\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u3067\u306f\u306a\u3044\u3002\u660e\u78ba\u3067\u67d4\u8edf\u6027\u304c\u3042\u308a\u3001\u8ffd\u8de1\u53ef\u80fd\u306a\u52d5\u6a5f\u3065\u3051\u306e\u30b7\u30b9\u30c6\u30e0\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u3067\u3042\u308b\u3002\u3059\u3079\u3066\u306e\u5f93\u696d\u54e1\u304c\u81ea\u5206\u306e\u4ed5\u4e8b\u304c\u5168\u4f53\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u306b\u3069\u306e\u3088\u3046\u306b\u8ca2\u732e\u3057\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u3068\u304d\u3001\u5b9f\u884c\u306f\u5f37\u5236\u3055\u308c\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u81ea\u7136\u306a\u6d41\u308c\u3068\u306a\u308b\u3002\u3053\u306e\u660e\u78ba\u3055\u3053\u305d\u304c\u3001\u5909\u52d5\u306e\u6fc0\u3057\u3044\u5e02\u5834\u306b\u304a\u3051\u308b\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u3068\u56de\u5fa9\u529b\u3092\u652f\u3048\u308b\u57fa\u76e4\u3068\u306a\u308b\u3002<\/p>\n<p>BMM\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u306f\u3001\u660e\u78ba\u3055\u3078\u306e\u6295\u8cc7\u3067\u3042\u308b\u3002\u77db\u76fe\u3059\u308b\u512a\u5148\u9806\u4f4d\u306e\u30ce\u30a4\u30ba\u3092\u6e1b\u3089\u3057\u3001\u524d\u9032\u3059\u308b\u9053\u3092\u660e\u78ba\u306b\u793a\u3059\u3002\u30d3\u30b8\u30e7\u30f3\u3068\u73fe\u5b9f\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u305f\u3044\u30ea\u30fc\u30c0\u30fc\u306b\u3068\u3063\u3066\u3001\u30d3\u30b8\u30cd\u30b9\u52d5\u6a5f\u30e2\u30c7\u30eb\u306f\u6226\u7565\u3092\u7d19\u4e0a\u306e\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306e\u73fe\u5834\u3067\u6a5f\u80fd\u3055\u305b\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u67a0\u7d44\u307f\u3092\u63d0\u4f9b\u3059\u308b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u7d44\u7e54\u306f\u3057\u3070\u3057\u3070\u6226\u7565\u7684\u610f\u601d\u6c7a\u5b9a\u306b\u591a\u5927\u306a\u30ea\u30bd\u30fc\u30b9\u3092\u6295\u8cc7\u3059\u308b\u304c\u3001\u305d&hellip;<\/p>\n","protected":false},"author":1,"featured_media":184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"\u306a\u305c\u6226\u7565\u8a08\u753b\u306f\u5931\u6557\u3059\u308b\u306e\u304b\uff1f\u305d\u3057\u3066BMM\u304c\u3069\u306e\u3088\u3046\u306b\u305d\u308c\u3092\u6539\u5584\u3059\u308b\u306e\u304b \ud83d\udcc9\ud83d\udcc8","_yoast_wpseo_metadesc":"\u4f1d\u7d71\u7684\u306a\u6226\u7565\u8a08\u753b\u304c\u306a\u305c\u3057\u3070\u3057\u3070\u5931\u6557\u3059\u308b\u306e\u304b\u3092\u767a\u898b\u3057\u3088\u3046\u3002\u30d3\u30b8\u30cd\u30b9\u52d5\u6a5f\u30e2\u30c7\u30eb\uff08BMM\uff09\u304c\u3001\u76ee\u6a19\u3068\u5b9f\u884c\u3092\u4e00\u81f4\u3055\u305b\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u65b9\u6cd5\u3092\u5b66\u307c\u3046\u3002","inline_featured_image":false,"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[15],"tags":[8,14],"class_list":["post-183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-motivation-model","tag-academic","tag-business-motivation-model"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u306a\u305c\u6226\u7565\u8a08\u753b\u306f\u5931\u6557\u3059\u308b\u306e\u304b\uff1f\u305d\u3057\u3066BMM\u304c\u3069\u306e\u3088\u3046\u306b\u305d\u308c\u3092\u6539\u5584\u3059\u308b\u306e\u304b \ud83d\udcc9\ud83d\udcc8<\/title>\n<meta name=\"description\" content=\"\u4f1d\u7d71\u7684\u306a\u6226\u7565\u8a08\u753b\u304c\u306a\u305c\u3057\u3070\u3057\u3070\u5931\u6557\u3059\u308b\u306e\u304b\u3092\u767a\u898b\u3057\u3088\u3046\u3002\u30d3\u30b8\u30cd\u30b9\u52d5\u6a5f\u30e2\u30c7\u30eb\uff08BMM\uff09\u304c\u3001\u76ee\u6a19\u3068\u5b9f\u884c\u3092\u4e00\u81f4\u3055\u305b\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u65b9\u6cd5\u3092\u5b66\u307c\u3046\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u306a\u305c\u6226\u7565\u8a08\u753b\u306f\u5931\u6557\u3059\u308b\u306e\u304b\uff1f\u305d\u3057\u3066BMM\u304c\u3069\u306e\u3088\u3046\u306b\u305d\u308c\u3092\u6539\u5584\u3059\u308b\u306e\u304b \ud83d\udcc9\ud83d\udcc8\" \/>\n<meta property=\"og:description\" content=\"\u4f1d\u7d71\u7684\u306a\u6226\u7565\u8a08\u753b\u304c\u306a\u305c\u3057\u3070\u3057\u3070\u5931\u6557\u3059\u308b\u306e\u304b\u3092\u767a\u898b\u3057\u3088\u3046\u3002\u30d3\u30b8\u30cd\u30b9\u52d5\u6a5f\u30e2\u30c7\u30eb\uff08BMM\uff09\u304c\u3001\u76ee\u6a19\u3068\u5b9f\u884c\u3092\u4e00\u81f4\u3055\u305b\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u65b9\u6cd5\u3092\u5b66\u307c\u3046\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/\" \/>\n<meta property=\"og:site_name\" content=\"We Notes \u65e5\u672c\u8a9e\u2013 Collaborative AI Insights &amp; Intelligence Hub\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-27T00:36:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.we-notes.com\/ja\/wp-content\/uploads\/sites\/21\/2026\/03\/business-motivation-model-infographic-traditional-vs-bmm-strategy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1664\" \/>\n\t<meta property=\"og:image:height\" content=\"928\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"vpadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u57f7\u7b46\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/\"},\"author\":{\"name\":\"vpadmin\",\"@id\":\"https:\/\/www.we-notes.com\/ja\/#\/schema\/person\/6fb9f9e55a3031c51049e541adf4642c\"},\"headline\":\"\u4f1d\u7d71\u7684\u306a\u6226\u7565\u7684\u610f\u601d\u6c7a\u5b9a\u304c\u5931\u6557\u3059\u308b\u7406\u7531\u3068\u3001\u30d3\u30b8\u30cd\u30b9\u52d5\u6a5f\u30e2\u30c7\u30eb\u304c\u305d\u308c\u3092\u3069\u3046\u6539\u5584\u3059\u308b\u304b\",\"datePublished\":\"2026-03-27T00:36:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/\"},\"wordCount\":21,\"publisher\":{\"@id\":\"https:\/\/www.we-notes.com\/ja\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.we-notes.com\/ja\/wp-content\/uploads\/sites\/21\/2026\/03\/business-motivation-model-infographic-traditional-vs-bmm-strategy.jpg\",\"keywords\":[\"academic\",\"business motivation model\"],\"articleSection\":[\"Business Motivation Model\"],\"inLanguage\":\"ja\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/\",\"url\":\"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/\",\"name\":\"\u306a\u305c\u6226\u7565\u8a08\u753b\u306f\u5931\u6557\u3059\u308b\u306e\u304b\uff1f\u305d\u3057\u3066BMM\u304c\u3069\u306e\u3088\u3046\u306b\u305d\u308c\u3092\u6539\u5584\u3059\u308b\u306e\u304b \ud83d\udcc9\ud83d\udcc8\",\"isPartOf\":{\"@id\":\"https:\/\/www.we-notes.com\/ja\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.we-notes.com\/ja\/wp-content\/uploads\/sites\/21\/2026\/03\/business-motivation-model-infographic-traditional-vs-bmm-strategy.jpg\",\"datePublished\":\"2026-03-27T00:36:10+00:00\",\"description\":\"\u4f1d\u7d71\u7684\u306a\u6226\u7565\u8a08\u753b\u304c\u306a\u305c\u3057\u3070\u3057\u3070\u5931\u6557\u3059\u308b\u306e\u304b\u3092\u767a\u898b\u3057\u3088\u3046\u3002\u30d3\u30b8\u30cd\u30b9\u52d5\u6a5f\u30e2\u30c7\u30eb\uff08BMM\uff09\u304c\u3001\u76ee\u6a19\u3068\u5b9f\u884c\u3092\u4e00\u81f4\u3055\u305b\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u65b9\u6cd5\u3092\u5b66\u307c\u3046\u3002\",\"breadcrumb\":{\"@id\":\"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/#breadcrumb\"},\"inLanguage\":\"ja\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/#primaryimage\",\"url\":\"https:\/\/www.we-notes.com\/ja\/wp-content\/uploads\/sites\/21\/2026\/03\/business-motivation-model-infographic-traditional-vs-bmm-strategy.jpg\",\"contentUrl\":\"https:\/\/www.we-notes.com\/ja\/wp-content\/uploads\/sites\/21\/2026\/03\/business-motivation-model-infographic-traditional-vs-bmm-strategy.jpg\",\"width\":1664,\"height\":928},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.we-notes.com\/ja\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u4f1d\u7d71\u7684\u306a\u6226\u7565\u7684\u610f\u601d\u6c7a\u5b9a\u304c\u5931\u6557\u3059\u308b\u7406\u7531\u3068\u3001\u30d3\u30b8\u30cd\u30b9\u52d5\u6a5f\u30e2\u30c7\u30eb\u304c\u305d\u308c\u3092\u3069\u3046\u6539\u5584\u3059\u308b\u304b\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.we-notes.com\/ja\/#website\",\"url\":\"https:\/\/www.we-notes.com\/ja\/\",\"name\":\"We Notes \u65e5\u672c\u8a9e\u2013 Collaborative AI Insights &amp; Intelligence Hub\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.we-notes.com\/ja\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.we-notes.com\/ja\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ja\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.we-notes.com\/ja\/#organization\",\"name\":\"We Notes \u65e5\u672c\u8a9e\u2013 Collaborative AI Insights &amp; Intelligence Hub\",\"url\":\"https:\/\/www.we-notes.com\/ja\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/www.we-notes.com\/ja\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.we-notes.com\/ja\/wp-content\/uploads\/sites\/21\/2026\/03\/we-notes-logo.png\",\"contentUrl\":\"https:\/\/www.we-notes.com\/ja\/wp-content\/uploads\/sites\/21\/2026\/03\/we-notes-logo.png\",\"width\":1042,\"height\":322,\"caption\":\"We Notes \u65e5\u672c\u8a9e\u2013 Collaborative AI Insights &amp; Intelligence Hub\"},\"image\":{\"@id\":\"https:\/\/www.we-notes.com\/ja\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.we-notes.com\/ja\/#\/schema\/person\/6fb9f9e55a3031c51049e541adf4642c\",\"name\":\"vpadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ja\",\"@id\":\"https:\/\/www.we-notes.com\/ja\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/56e0eb902506d9cea7c7e209205383146b8e81c0ef2eff693d9d5e0276b3d7e3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/56e0eb902506d9cea7c7e209205383146b8e81c0ef2eff693d9d5e0276b3d7e3?s=96&d=mm&r=g\",\"caption\":\"vpadmin\"},\"sameAs\":[\"https:\/\/www.we-notes.com\"],\"url\":\"https:\/\/www.we-notes.com\/ja\/author\/vpadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u306a\u305c\u6226\u7565\u8a08\u753b\u306f\u5931\u6557\u3059\u308b\u306e\u304b\uff1f\u305d\u3057\u3066BMM\u304c\u3069\u306e\u3088\u3046\u306b\u305d\u308c\u3092\u6539\u5584\u3059\u308b\u306e\u304b \ud83d\udcc9\ud83d\udcc8","description":"\u4f1d\u7d71\u7684\u306a\u6226\u7565\u8a08\u753b\u304c\u306a\u305c\u3057\u3070\u3057\u3070\u5931\u6557\u3059\u308b\u306e\u304b\u3092\u767a\u898b\u3057\u3088\u3046\u3002\u30d3\u30b8\u30cd\u30b9\u52d5\u6a5f\u30e2\u30c7\u30eb\uff08BMM\uff09\u304c\u3001\u76ee\u6a19\u3068\u5b9f\u884c\u3092\u4e00\u81f4\u3055\u305b\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u65b9\u6cd5\u3092\u5b66\u307c\u3046\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/","og_locale":"ja_JP","og_type":"article","og_title":"\u306a\u305c\u6226\u7565\u8a08\u753b\u306f\u5931\u6557\u3059\u308b\u306e\u304b\uff1f\u305d\u3057\u3066BMM\u304c\u3069\u306e\u3088\u3046\u306b\u305d\u308c\u3092\u6539\u5584\u3059\u308b\u306e\u304b \ud83d\udcc9\ud83d\udcc8","og_description":"\u4f1d\u7d71\u7684\u306a\u6226\u7565\u8a08\u753b\u304c\u306a\u305c\u3057\u3070\u3057\u3070\u5931\u6557\u3059\u308b\u306e\u304b\u3092\u767a\u898b\u3057\u3088\u3046\u3002\u30d3\u30b8\u30cd\u30b9\u52d5\u6a5f\u30e2\u30c7\u30eb\uff08BMM\uff09\u304c\u3001\u76ee\u6a19\u3068\u5b9f\u884c\u3092\u4e00\u81f4\u3055\u305b\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u65b9\u6cd5\u3092\u5b66\u307c\u3046\u3002","og_url":"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/","og_site_name":"We Notes \u65e5\u672c\u8a9e\u2013 Collaborative AI Insights &amp; Intelligence Hub","article_published_time":"2026-03-27T00:36:10+00:00","og_image":[{"width":1664,"height":928,"url":"https:\/\/www.we-notes.com\/ja\/wp-content\/uploads\/sites\/21\/2026\/03\/business-motivation-model-infographic-traditional-vs-bmm-strategy.jpg","type":"image\/jpeg"}],"author":"vpadmin","twitter_card":"summary_large_image","twitter_misc":{"\u57f7\u7b46\u8005":false},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/#article","isPartOf":{"@id":"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/"},"author":{"name":"vpadmin","@id":"https:\/\/www.we-notes.com\/ja\/#\/schema\/person\/6fb9f9e55a3031c51049e541adf4642c"},"headline":"\u4f1d\u7d71\u7684\u306a\u6226\u7565\u7684\u610f\u601d\u6c7a\u5b9a\u304c\u5931\u6557\u3059\u308b\u7406\u7531\u3068\u3001\u30d3\u30b8\u30cd\u30b9\u52d5\u6a5f\u30e2\u30c7\u30eb\u304c\u305d\u308c\u3092\u3069\u3046\u6539\u5584\u3059\u308b\u304b","datePublished":"2026-03-27T00:36:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/"},"wordCount":21,"publisher":{"@id":"https:\/\/www.we-notes.com\/ja\/#organization"},"image":{"@id":"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/#primaryimage"},"thumbnailUrl":"https:\/\/www.we-notes.com\/ja\/wp-content\/uploads\/sites\/21\/2026\/03\/business-motivation-model-infographic-traditional-vs-bmm-strategy.jpg","keywords":["academic","business motivation model"],"articleSection":["Business Motivation Model"],"inLanguage":"ja"},{"@type":"WebPage","@id":"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/","url":"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/","name":"\u306a\u305c\u6226\u7565\u8a08\u753b\u306f\u5931\u6557\u3059\u308b\u306e\u304b\uff1f\u305d\u3057\u3066BMM\u304c\u3069\u306e\u3088\u3046\u306b\u305d\u308c\u3092\u6539\u5584\u3059\u308b\u306e\u304b \ud83d\udcc9\ud83d\udcc8","isPartOf":{"@id":"https:\/\/www.we-notes.com\/ja\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/#primaryimage"},"image":{"@id":"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/#primaryimage"},"thumbnailUrl":"https:\/\/www.we-notes.com\/ja\/wp-content\/uploads\/sites\/21\/2026\/03\/business-motivation-model-infographic-traditional-vs-bmm-strategy.jpg","datePublished":"2026-03-27T00:36:10+00:00","description":"\u4f1d\u7d71\u7684\u306a\u6226\u7565\u8a08\u753b\u304c\u306a\u305c\u3057\u3070\u3057\u3070\u5931\u6557\u3059\u308b\u306e\u304b\u3092\u767a\u898b\u3057\u3088\u3046\u3002\u30d3\u30b8\u30cd\u30b9\u52d5\u6a5f\u30e2\u30c7\u30eb\uff08BMM\uff09\u304c\u3001\u76ee\u6a19\u3068\u5b9f\u884c\u3092\u4e00\u81f4\u3055\u305b\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u6210\u9577\u3092\u5b9f\u73fe\u3059\u308b\u65b9\u6cd5\u3092\u5b66\u307c\u3046\u3002","breadcrumb":{"@id":"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/#breadcrumb"},"inLanguage":"ja","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/"]}]},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/#primaryimage","url":"https:\/\/www.we-notes.com\/ja\/wp-content\/uploads\/sites\/21\/2026\/03\/business-motivation-model-infographic-traditional-vs-bmm-strategy.jpg","contentUrl":"https:\/\/www.we-notes.com\/ja\/wp-content\/uploads\/sites\/21\/2026\/03\/business-motivation-model-infographic-traditional-vs-bmm-strategy.jpg","width":1664,"height":928},{"@type":"BreadcrumbList","@id":"https:\/\/www.we-notes.com\/ja\/why-strategic-planning-fails-how-bmm-fixes-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.we-notes.com\/ja\/"},{"@type":"ListItem","position":2,"name":"\u4f1d\u7d71\u7684\u306a\u6226\u7565\u7684\u610f\u601d\u6c7a\u5b9a\u304c\u5931\u6557\u3059\u308b\u7406\u7531\u3068\u3001\u30d3\u30b8\u30cd\u30b9\u52d5\u6a5f\u30e2\u30c7\u30eb\u304c\u305d\u308c\u3092\u3069\u3046\u6539\u5584\u3059\u308b\u304b"}]},{"@type":"WebSite","@id":"https:\/\/www.we-notes.com\/ja\/#website","url":"https:\/\/www.we-notes.com\/ja\/","name":"We Notes \u65e5\u672c\u8a9e\u2013 Collaborative AI Insights &amp; Intelligence Hub","description":"","publisher":{"@id":"https:\/\/www.we-notes.com\/ja\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.we-notes.com\/ja\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ja"},{"@type":"Organization","@id":"https:\/\/www.we-notes.com\/ja\/#organization","name":"We Notes \u65e5\u672c\u8a9e\u2013 Collaborative AI Insights &amp; Intelligence Hub","url":"https:\/\/www.we-notes.com\/ja\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.we-notes.com\/ja\/#\/schema\/logo\/image\/","url":"https:\/\/www.we-notes.com\/ja\/wp-content\/uploads\/sites\/21\/2026\/03\/we-notes-logo.png","contentUrl":"https:\/\/www.we-notes.com\/ja\/wp-content\/uploads\/sites\/21\/2026\/03\/we-notes-logo.png","width":1042,"height":322,"caption":"We Notes \u65e5\u672c\u8a9e\u2013 Collaborative AI Insights &amp; Intelligence Hub"},"image":{"@id":"https:\/\/www.we-notes.com\/ja\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.we-notes.com\/ja\/#\/schema\/person\/6fb9f9e55a3031c51049e541adf4642c","name":"vpadmin","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.we-notes.com\/ja\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/56e0eb902506d9cea7c7e209205383146b8e81c0ef2eff693d9d5e0276b3d7e3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/56e0eb902506d9cea7c7e209205383146b8e81c0ef2eff693d9d5e0276b3d7e3?s=96&d=mm&r=g","caption":"vpadmin"},"sameAs":["https:\/\/www.we-notes.com"],"url":"https:\/\/www.we-notes.com\/ja\/author\/vpadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.we-notes.com\/ja\/wp-json\/wp\/v2\/posts\/183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.we-notes.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.we-notes.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.we-notes.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.we-notes.com\/ja\/wp-json\/wp\/v2\/comments?post=183"}],"version-history":[{"count":0,"href":"https:\/\/www.we-notes.com\/ja\/wp-json\/wp\/v2\/posts\/183\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.we-notes.com\/ja\/wp-json\/wp\/v2\/media\/184"}],"wp:attachment":[{"href":"https:\/\/www.we-notes.com\/ja\/wp-json\/wp\/v2\/media?parent=183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.we-notes.com\/ja\/wp-json\/wp\/v2\/categories?post=183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.we-notes.com\/ja\/wp-json\/wp\/v2\/tags?post=183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}